Will Location Data From Instagram Soon Make Its Way Over to Facebook?
Instagram appears to be testing a new privacy setting that would enable it to share its users' location histories with parent company Facebook. Developer and blogger Jane Manchun Wong shared the tweet...
View ArticleAppNexus Co-Founder Steps Down as CEO Following AT&T Acquisition
AppNexus co-founder Brian O'Kelley is stepping down from his role as CEO following its purchase by AT&T as the telco moves to integrate the ad-tech company into its recently rebranded media and...
View ArticleThis Natural Deodorant Brand Says Its Popular Competitors ‘Slowly Poison’ Women
Challenger brand Kopari has a message for women using mainstream deodorants: They're clogging your pores with aluminum and hindering the normal function of your underarm glands--oh and they "slowly...
View ArticleWhat Advertisers Want to Know About Programmatic
Programmatic advertising is arguably the most important trend in advertising that is a necessitating a root and branch reformation of every tier of the media industry. Research firm eMarketer asserts...
View ArticleFacebook’s Camera Effects Platform Is Now Spark AR
Facebook introduced its Camera Effects Platform at its F8 conference in April 2017 as a way to bring augmented reality to the cameras in people's phones, rather than to separate devices, such as...
View ArticleGSK Sends $1.5 Billion Media Account to Publicis
GlaxoSmithKline (GSK) concluded the mandated global media review it launched in May with the selection of custom Publicis Media team as its global media agency of record, according to sources with...
View ArticleZombies Are Running Amok in New York Ahead of The Walking Dead’s Sunday Return
On The Walking Dead's series premiere in 2010, zombies--or walkers, as they're known on the show--had overtaken the city of Atlanta. Now they are running amok in New York. Walkers will be roaming the...
View ArticleThe Facebook Pixel Will Add a First-Party Cookie Option
Facebook is following in the footsteps of Microsoft and Google by introducing a first-party cookie option for the Facebook Pixel that will enable advertisers globally to continue to access data from...
View ArticleSnap’s VP of Marketing Is Leaving the Company
Steve LaBella, Snap Inc.'s vp of marketing, will be leaving next month, the company has confirmed. During his brief tenure at Snap, LaBella, who joined in 2016, helped create and execute a number of...
View ArticleVideo: Before You Have to Navigate an External Brand Crisis, Look Internally...
Starbucks, Uber and Papa John's are just a few big brands who've had to navigate a recent brand crisis. Bozoma Saint John--former chief brand officer for Uber, and, since June, CMO of Endeavor--said...
View ArticleInside Papa John’s Transformation: How Diversity and Marketing Leaders Are...
Papa John's is ready to embark on a new chapter--one without former founder John Schnatter, who was publicly ousted from the brand (and all of Papa John's marketing) following his use of the N-word and...
View ArticleBeautyrest Changes the Conversation Around Sleep as Its Industry Undergoes...
Purchasing a mattress has changed dramatically in recent years. A once sleepy category has undergone massive disruption with direct-to-consumer brands like Casper shaking up the market. For a legacy...
View ArticleAshley Graham and Ayesha Curry Are Partnering With Ellen Digital Network
Ellen DeGeneres' Ellen Digital Network already includes ventures from original digital series, such as Momsplaining with Kristen Bell, to the popular app Heads Up! Now, it will add Ashley Graham and...
View ArticleBloomin’ Brands Sends U.S. Account to Mediahub
Bloomin' Brands, the restaurant chain behind most recognizably Outback Steakhouse, Carrabba's Italian Grill and Bonefish Grill, has selected Mediahub as its U.S. agency of record following a review...
View ArticleGirls Demand an End to the ‘Dream Gap’ Limiting Their Careers in Barbie’s...
It's nearly International Day of the Girl, a moment of global discussion about the way today's girls are raised and respected, and Mattel's Barbie brand is coming out swinging with a powerful spot in...
View ArticleDentsu Aegis Network Buys B2B International to Fold Into Gyro
Dentsu Aegis Network announced today the acquisition of B2B International, a business-to-business market research company that it will fold into gyro, the full-service B2B-dedicated global agency it...
View ArticleHome Chef Uses a ‘Keep It Simple’ Approach to Distinguish Itself in a Crowded...
Not all meal kits are alike. That's what Home Chef is trying to tell current and potential customers as it battles for space in the crowded meal-kit delivery service sector. Brian Irwin, Home Chef's vp...
View ArticleLandor Associates Sued by Former Executive Alleging Age Discrimination
Suzanne Hernandez, who spent more than four years as executive director of insights and analytics at WPP-owned brand consultancy Landor Associates, has filed a lawsuit accusing her former employer of...
View ArticleDelta Passengers Can Pick December’s Featured Holiday Movie in a Twitter Poll
One of the side effects of Delta Air Lines' new initiative with Twitter may be a rekindling of the debate over whether Die Hard counts as a Christmas movie. Delta passengers can use Twitter's poll...
View ArticleCondé Nast’s EVP and Digital Director Is Exiting the Company
After more than six years at Cond? Nast, evp and chief digital officer Fred Santarpia will depart the company Nov. 2. Santarpia did not say where he will go next but wrote in a memo to staff that it...
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