Without a Brand Owning the Toy Category, Is It Possible to Successfully...
When Toys R Us declared bankruptcy and ultimately shuttered this past summer, it was a familiar tale--yet another retail giant deeply in debt with too many locations, unable to compete with the rapid...
View Article4 Lessons From Challenger Brands Bumble, Flipboard and More on How They...
Shoes, news, dating and shaving: these are just a few of the industries that disruptive brands like Bumble, Flipboard and M. Gemi are turning inside out. At Brandweek in Palm Springs, Calif. last week,...
View ArticleHow Air New Zealand Is Shattering the Illusion That NZ Is an Unattainable...
New Zealand is a destination that's long been painted as otherworldly. The country's lush landscapes were famously used as a backdrop to all three Lord of the Rings films, and today, it routinely...
View ArticleThis Unnerving Wedding Registry Surprised Bridal Show Attendees With...
Cigarette-Burn Cream. Cried-All-Night Sunglasses. Jealous-Rage Bandages. A Don't-Talk-Back Arm Sling. You'll find such "gift ideas" on The Broken Bride Registry, a darkly potent campaign from Canada...
View ArticleFacebook Jobs Can Now Be Posted to Groups
Facebook is sprucing up its jobs tool for the holiday shopping season, adding the ability to share job listings in groups. The social network said in a blog post that more than 525,000 seasonal...
View ArticleFor Advertisers on Facebook, Friday’s Security Breach ‘Barely Registers’
Here's a sliver of good news for Facebook: Advertisers and marketers are largely unconcerned with the social media giant's latest security breach, which compromised more than 50 million accounts'...
View ArticleThe National Women’s Hockey League Will Drop the Puck on Twitter Again
The Twitter NWHL Game of the Week will return for the 2018-19 season as the result of another partnership between the National Women's Hockey League and the social network. The NWHL will produce 16...
View ArticleMarvel Stars Join Parkland Activists in Sharing Stories of Their ‘First Time’...
Chances are, your first time was in a school, community center or perhaps (if you're like Don Cheadle) in a church. But wherever it was, or however nervous you were, you never forget your first time...
View Article4 Elements That Make Up a Productive, Collaborative Work Culture
A new study from Harvard Business School challenges the effectiveness of open office plans, an icon of modern advertising agencies, stating that they actually decrease interaction and collaboration...
View ArticleBrendan Spain, VP of Advertising at the Financial Times, Explains Why Print...
The paper that stands out on the newsstand is profitable "before an ad goes into the newspaper," said Brendan Spain, vice president of advertising for the Americas at the Financial Times. Adweek caught...
View ArticleWhy AI Is the Next Frontier in Weaponized Social Media
When P.W. Singer set out to write a book about military use of social media in 2013, he couldn't have known exactly what kind of rabbit hole he was entering. The half-decade that followed would see...
View ArticleStudy Finds That Twitter Still Has a Major Fake News Problem
Hundreds of thousands of Twitter accounts that amplified fake news and disinformation in the lead-up to the 2016 presidential election are still active on the site, tweeting about other fake news and...
View ArticleContinuous Innovation Is the Only Way to Stay Relevant, Says Drone Racing...
Brands measure all sorts of data points to determine whether or not consumers are happy with a product or message. But, in the world of Nick Horbaczewski, founder and CEO of the Drone Racing League...
View ArticleNew WPP CEO Announces First 3 Executive Appointments
Mark Read made his first round of executive appointments since officially taking over as WPP CEO a little over a month ago. A spokesperson for WPP confirmed a series of three reported executive...
View ArticleWhy Knowing Your Audience Matters More Than Ever
At the end of September during Brandweek, Adweek caught up with Matt Sweeney, CEO, Xaxis, North America, to hear about trends he's seeing in the advertising industry and ways brands could improve in...
View ArticleThe Government Keeps a Close Eye on Hasan Minhaj in Promo for His New Netflix...
After canceling two late-night-themed shows in August--The Break With Michelle Wolf and The Joel McHale Show With Joel McHale--Netflix is ready to take another stab at the genre. On Oct. 28, it will...
View ArticleInstagram Rolled Out Nametag: Customizable, Scannable Codes That Lead to...
Instagram followed in the footsteps of Snapchat Snapcodes and its corporate sibling's Messenger Codes with its introduction of Nametag, which it had been testing earlier this year. The Facebook-owned...
View ArticleDespite Recognizing the Importance of Personalization, Marketers Are Still...
By the time the holiday shopping season arrives, you and I will have been exposed to, on average, well over one million brand messages in this calendar year alone. As a result of that onslaught, we've...
View ArticleNathan Lump Leaves Travel + Leisure as Editor in Chief
Nathan Lump announced to staff today that he's stepping down after four years as editor in chief of Travel + Leisure. "I really thought I accomplished what I came in to do," Lump said. "I like...
View ArticleWhy Brands Need to Market Experiential Campaigns Like Products
The success of the world's greatest companies comes back to the quality of their products. A world-class product is irreplaceable to the user and generates word-of-mouth marketing. Many of the world's...
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