Apple’s Latest Ad Is Larger Than Life—Just Like the New iPhone
Life is colorful and--based on photo sharing online--big. Big moments, big vacations, big colors. Life is just big. That's the premise of a new ad for Apple that's launching today, touting the brand's...
View ArticleHow Shifting Media Buy Away From Google and Facebook Can Lead to More...
Mobile variety is in short supply for marketers. With the duopoly maintaining near-total dominance, alternative ad-tech players struggle to break through. This means media buying is often limited to...
View ArticleGoogle Adds Custom Performance Metrics, Opening Themselves Up to More Scrutiny
Almost 40 cents in every dollar spent on digital advertising is pocketed by Google, therefore accurate reporting tools for such a platform are crucial for marketers to ensure their campaign spend is...
View ArticleThursday Night Football Is the Only Thing That Matters in High-Octane...
Just over one year ago, Wieden + Kennedy painted college football fandom as a war of rival tribes in its debut campaign for Fox Sports. The exhaustive work ultimately encompassed 17 spots, including an...
View ArticleESPN Promotes 15-Year Veteran Laura Gentile to Lead Marketing Team
ESPN announced today that it has promoted Laura Gentile to lead its promotional efforts as svp, marketing. The new role comes after 15 years with the organization for Gentile, who joined ESPN in 2003...
View ArticleHershey Adds Droga5 to Its Creative Roster Without a Review
Hershey has moved creative responsibility for several of its most prominent candy brands to Droga5. "Droga5 has joined Hershey's roster of creative agencies," a company spokesperson said. "Droga5 is...
View ArticleSNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
Saturday marks the premiere of Saturday Night Live's 44th season. That's a lot of comedy over the years for what is a genuine American institution. Adam Driver, who starred in one of the funniest...
View ArticleKargo’s Harry Kargman Says Publishers Need to Produce Quality Content to Set...
With the backdrop of Palm Springs, Adweek recently caught up with brand, marketing and media leaders at Brandweek to chat about why we can expect to see those industries evolve and change over the next...
View ArticleThis Stark PSA Shows How Childhood Stress Can Linger as an Adult
Stress and adversity do not exclusively impact adults. In fact, what is known is that adverse childhood experiences are increasingly common amongst younger generations and can have a severe effect on...
View ArticleThese Are the 10 Best Podcasts to Binge on a Road Trip
When you're cruising down the highway with hours of driving ahead of you, it's the perfect opportunity to pop on a podcast. There are now seemingly endless options when it comes to the popular form of...
View ArticleWhatsApp: Here’s How to Change Your Profile Picture
Did you know that WhatsApp allows you to change your profile picture at any time? Our guide will show you how this is done. Note: These screenshots were captured in the WhatsApp application on iOS....
View ArticleLachlan Murdoch Sets New Fox Leadership Team, Including Ad Sales Chief...
A day after news broke that Marianne Gambelli would be heading up ad sales for the part of 21st Century Fox that will be spun off ahead of its $71.3 billion merger with Disney--tentatively known as...
View ArticleJeff Goodby’s 5 Vandalism Rules for Advertising Professionals
I have been lucky enough to be involved in both great advertising and some great vandalism. They are a lot more alike than you might think. Like the pumpkin-smashing and late-night egg-throwing...
View ArticleWhy Customizable Hair Care, the Latest Trend in Beauty, Is All Over Your Feed
Beauty is big business: In 2017, it was valued at over $532 billion, according to Orbis Research. That's thanks in large part to disruptors in the space, like Glossier and Drunk Elephant. But the...
View ArticleBlackRock’s ‘Precision Empathy’ Platform Is Addressing Consumers’ Wants and...
At Brandweek, one view shared by brand marketers, consultancies and investors alike is the notion of understanding and appreciating how consumers think and behave. But the application of machine...
View ArticleHow to Know If Your Facebook Account Has Been Hacked
For the second time this year, hackers have attacked millions of Facebook accounts. The social network announced last week that about 50 million users were recently hacked. The hacking occurred because...
View ArticleTwitter Removed 770 Accounts That Were Engaging in Coordinated Behavior,...
Twitter provided an update on steps that it is taking to help protect the integrity of the upcoming midterm elections in the U.S. Vice president of trust and safety Del Harvey and head of site...
View ArticleDollar Shave Club Is Looking for a New CMO to Take the Company Through the...
As Dollar Shave Cub continues to push through the next phase of its brand, dubbed "Dollar Shave Club 2.0," founder and CEO Michael Dubin is looking for a new CMO to lead the company. During a...
View ArticleFat Joe, Nike and Foot Locker Rediscover ’90s Hip-Hop in a New York Cab
Remember the '90s, when samples were still analog and you had to drive to the store to buy a new pair of shoes? Nike and Foot Locker looked to tap into that nostalgia in their most recent campaign,...
View ArticleWant Your Work Life to Be a Bit Less Crappy? This Award Could Change Everything
When it comes to advertising awards, most "call for entries" campaigns focus on how winning an industry honor can make you feel. But cheeky new spots from Toronto agency Zulu Alpha Kilo instead focus...
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