Here Are 3 Updates Facebook Announced at Its Global Partner Summit
Facebook announced three new updates to its Facebook Marketing Partners program at its annual Global Partner Summit in New York Wednesday. The social network has begun testing its Creative Compass tool...
View ArticleAmerican Express Consolidates Global Media Business With IPG’s UM, Ending 20...
American Express has concluded a global media review officially launched in May, choosing IPG's Universal McCann (UM) as its new media agency of record. The network will handle all planning and buying...
View ArticleHearst Magazines Announces Sweeping Staffing Changes
Months after Troy Young was named president of Hearst Magazines, the company announced a series of sweeping leadership changes across brands today. "Our magazines will always play an integral role, and...
View ArticleThis Unforgettable Obituary Is a Soaring, Baffling, Heartbreaking Ode to a...
It's only human to want it all: To live a long and fruitful life, to be surrounded by loved ones, to find comfort in routines, but also to have a glorious end that would keep your memory alive for...
View ArticleKeegan-Michael Key Wants to Work With Brands That Democratize Their Goods and...
For Keegan-Michael Key, choosing which brands to work with is all about evaluating accessibility. The comedian, who is famous for his work on shows like MADtv and Key & Peele, spoke with Adweek at...
View ArticleWorkplace By Facebook Can Now Deploy Facebook’s Safety Check Feature
Facebook has brought its Safety Check--which enables people to check on the status of friends and family during times of crisis and lets those in affected areas mark themselves as safe--to its...
View ArticlePrivacy Experts Implore Lawmakers to Give Consumers Control Over Their Data
Data privacy experts and advocates encouraged federal lawmakers at a Senate Commerce Committee hearing Wednesday to draft strict data protection regulation that would give consumers vastly more control...
View Article4A’s Restructures Events to Focus on ‘Tangible Actions,’ Cancels 2019 Spring...
The 4A's, the organization founded in 1917 that serves more than 700 member agencies across 1,300 offices, announced today a restructuring of sorts, pivoting to events that focus on "tangible actions."...
View ArticleInstant Forms Can Be Added to Facebook Ad Campaigns for Brand Awareness,...
Facebook announced that brands can now include Instant Forms--formerly known as Lead Forms--in all ad campaigns with brand awareness, reach and traffic objectives. Instant Forms enables actions such as...
View ArticleTwitter Moments Can No Longer Be Created on iOS, Android Devices After Oct. 23
Twitter Moments can no longer be created via the social network's flagship iOS and Android applications, effective Oct. 23. The move was announced in a Twitter Support tweet, which cited low use of the...
View ArticleSnapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop
In a bid to appeal to advertisers, Snapchat is releasing a series of reports illuminating its users' shopping behaviors and preferences, both online and off. The reports, dubbed "Retail Footprints,"...
View ArticleWhy Sears Could Never Last, and What Other Brands Can Learn From the Iconic...
Sears CEO Eddie Lampert has been fighting to keep the brand alive since he stepped into the role in 2013, but things aren't looking good for the 125-year-old retailer. This week, news broke that Sears...
View ArticleBoko Haram Survivors Share Their Stories in This Chilling International Day...
Earlier this year, UNICEF said more than 1,000 children have been kidnapped in Nigeria since 2013 by Boko Haram, the terror group that sparked the #BringBackOurGirls campaign in 2014 after abducting...
View Article5 Socially Charged Ads That Caused a Stir
Social media has changed the way brands interact with consumers. Audiences now have a means to talk back to brands and voice their opinions; smart brands listen and respond. This has led to deeper...
View ArticleNBA Superstar Joel Embiid’s New Deal With Under Armour Will Focus on More...
Under Armour just scored some major points with its latest endorsement. The athletic brand announced on Wednesday evening that it has signed a five-year deal with Joel Embiid, the franchise center for...
View ArticleTo Market Its Sunday-Night Expansion, The CW Has ‘Completely Torn Up the Rule...
This Sunday, for the first time in nine years, The CW will be expanding to a sixth night of programming. And while the move has already helped the network's bottom line--this summer, the additional...
View ArticleVideo: Will This Electric Skateboard Solve the ‘Last Mile’ Commute?
Commuting in cities is hard. Delayed trains. Sick passengers. Police activities. Human beings packed together like sardines, smell included. And with "Infrastructure Week" becoming an internet joke for...
View ArticleWhy Top Executives at Conagra, Allstate and Citibank Hosted Transgender Teens...
In order to celebrate National Coming Out Day, one nonprofit advocacy group turned to three major corporations to provide a platform for one of the most vulnerable communities in our society: young...
View ArticleRenault Italy Is Selling a Limited-Edition SUV Through a Facebook Messenger...
Renault Italy is bringing 100 of its Captur Tokyo Edition, a limited-edition SUV, to the market--and it will sell them for the first time through a Facebook Messenger chatbot. To honor the Japanese...
View ArticleM.Gemi Founder Cheryl Kaplan on Choosing the Right Influencers and the Value...
Like any brand worth its salt, M.Gemi wants people to love it so much they want to tell others about it. But how do you inspire customers to start sharing? At last month's Brandweek event in Palm...
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