Home Chef Uses a ‘Keep It Simple’ Approach to Distinguish Itself in a Crowded Market

Not all meal kits are alike. That's what Home Chef is trying to tell current and potential customers as it battles for space in the crowded meal-kit delivery service sector. Brian Irwin, Home Chef's vp of marketing, said that among the brand's biggest goals are differentiating itself from competitors like HelloFresh and Blue Apron while...