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Right on Cue, Beats by Dre Smashes an Ace of an Ad With Serena Williams
It's a good time to make an ad with Serena Williams, and Beats by Dre has done a particularly good job of it. Hot off the tennis star's sixth U.S. Open win, her 18th major victory overall, the...
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Ad of the Day: Beats by Dre Thrillingly Welcomes LeBron James Home to Ohio
If you're LeBron James, hell yes you can go home again. The playbook calls for high drama as the King returns to the Cleveland Cavaliers after four years and a pair of championships in Miami. And this...
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Top 10 Branded Videos: Air New Zealand Enlists The Hobbit for In-Flight...
Air New Zealand's quirky "The Most Epic Safety Video Ever Made" marks the airline’s latest go at enlisting characters from J.R.R. Tolkien's Middle-Earth to spoof the stuffy in-flight safety video.The...
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Check Out This Week's 10 Must-See Digital Marketing Stats
Here are this week's 10 most intriguing statistics from the digital marketing world, including a trio of basketball-driven data points as the NBA season is upon us. Check them out below. 1. That...
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Cam Newton Gets Primal for Beats by Dre, With Help From Kendrick Lamar
Beats by Dre is back to motivate you, and this time it's enlisted Cam Newton. The Carolina Panthers quarterback sweats it out in a new ad for the headphone maker's wireless offering from R/GA,...
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Richard Sherman Blasts NFL Sponsorship, Media Policies With An Insane Press...
Seattle Seahawks running back Marshawn Lynch may not have much to say to the press, but his teammates Richard Sherman and Doug Baldwin sure do. They held a bizarre press conference Tuesday night to...
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Top 10 Branded Videos: Beats by Dre Hits High Note With Celeb-Packed Spot
Apple-owned Beats by Dre has a not-so-secret method to scoring YouTube hits: Get celebrities to wear your product while a killer soundtrack plays in the background. The headphone brand has churned out...
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Top 10 Branded Videos: Coke Asks People to Stop Phubbing Around in...
Getting people to put down their smartphones for a few minutes is a tough mandate these days, especially for advertisers trying to win over consumers' short attention spans. So it's interesting that...
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Why Today's Ads Need Amazing Soundtracks
The way musicians and advertisers work together has undergone a revolution in the last decade. For starters, brands no longer get by with a friendly jingle—instead, they search for songs that tell...
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Marketers Must Embrace the Cultural Currency Music Can Deliver, Not Co-opt It
No 9-year-old should be memorizing the lyrics to "Fuck tha Police." I see that now. But that's what I got growing up in the late '80s with older brothers who bought every rap tape ever slapped with a...
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Clio Sports Awards Reveals Its 2015 Gold, Silver and Bronze Winners
Clio Sports, an event honoring excellence in sports marketing and advertising, announced its gold, silver and bronze shortlist winners for the second annual Clio Sports Awards Monday. "This year, our...
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These Compelling Campaigns Are the Gold Standard for Sports Advertising
The Clio Awards launched Clio Sports last year to honor the best in sports advertising and marketing. Gatorade, Nike and the NBA, among many others, were honored with Clio gold awards in this year's...
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Crowds Ignore a Disguised Cristiano Ronaldo in This Product Launch Stunt
Hunky football superstar Cristiano Ronaldo is immediately recognizable around the world (that gorgeous face!). But stuff him into a padded suit, add scruffy facial hair and ratty clothes and he can...
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Beats By Dre Returns Gatorade's Serve With Its Own Flashy Serena Williams Ad
It's fun—though perhaps not for the brands—when a big celebrity appears in two major ad campaigns in the same week. It's now happened this week with Serena Williams, who appeared the excellent...
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Why Brands Are Finally Choosing More Female Athletes for Big Endorsement Deals
In the male-centric sports world, where the likes of LeBron James score $65 million in endorsement deals, female athletes have largely been an afterthought. But thanks to a constellation of...
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How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood
A dyed-in-the-wool New York advertising professional, Patricia Korth-McDonnell had heard all the clichés about Los Angeles as an endless parking lot, a cultural wasteland and, perhaps most relevant, a...
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Ad of the Day: Tracy Morgan Is Back to His Shouty, Ridiculous Best for Beats...
Equal parts oblivious and opinionated, Tracy Morgan's loud-mouthed comic persona has always managed to make light of just about anything. And his own near-death experience is no exception. In a...
View ArticleKevin Durant’s Thirty Five Media Will Work With Athletes on YouTube Content
Creative development and media company Thirty Five Media, owned by National Basketball Association superstar Kevin Durant and his business partner, Rich Kleinman, announced that it will work with...
View Article9 Ways Networks and Streaming Rivals Are Fighting Back Against Netflix This Year
The Television Critics Association's winter press tour comes to a close today, capping 14 days in which approximately 40 broadcast, cable and streaming outlets presented their early-2018 shows to...
View ArticleFCB/Six Turned the Pride Flag Into a Data Slider to Help LGBTQ People Travel...
Global travel can be a complex undertaking for anyone, but it's especially challenging for members of the LGBTQ community. Many destinations welcome them with open arms and offer ample social and legal...
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