Equal parts oblivious and opinionated, Tracy Morgan's loud-mouthed comic persona has always managed to make light of just about anything. And his own near-death experience is no exception.
In a Christmas spot for Beats by Dre, Morgan continues his return to the public stage, following his SNL hosting and Foot Locker ad apperances with a long-form video from agency R/GA's Hustle L.A. unit.
The Night Before Christmas sendup is a bit of a slow burn, making you get through Morgan's introductory shouting and some not-actually-funny bits about being henpecked by his wife. But the second half is worth the wait, with Morgan explaining that his nearly fatal car injury in 2014 had one silver lining: He couldn't be very naughty while in a coma.
He also shows you why being Tracy Morgan's son (or at least, being his gleefully selfish character's son) is about exactly as frustrating as you'd expect.
CREDITS
Client: Beats by Dr. Dre
Chief Marketing Officer: Omar Johnson
Vice President, Marketing: Jason White
Director of Advertising, Creative Director: Diallo Marvel
Brand Director: Robbie LaBelle
Senior Director of Digital: John Solomon
Senior Producer: Angela Barber
Writers: Jeff Stilson, Brendan O'Brien
Music Supervisor: Ed Alexander
Business Affairs Manager: Marnie Nieves
Legal: Susan Chasnov
Project Manager: Maria Colorge
Agency: Hustle
Executive Creative Director: Taras Wayner
Group Creative Directors: Will Esparza, Zach Hilder
Writer, Screenplay: Zach Hilder
Global Account Director: Romain Naegelen
Executive Production Director: Alissa Webb
Account Director: Lexi Vonderlieth
Senior Producer: Brandon Waters
Planning Director: Poppy Thorpe
Production Company: Hungry Man
Director: Bryan Buckley
Managing Partner, Executive Producer: Kevin Byrne
Executive Producer, Director of Sales: Dan Duffy
Executive Producers: Mino Jarjoura, Nancy Hacohen
Producer: Julianne Maloney
Editing Company: PS 260
Editors: Adam Epstein, J.J. Lask
Assistant Editor: Matt Posey
Executive Producer: Zarina Mak
Producer: Evann Borgman
Color: The Mill
Colorists: Josh Bohoskey, Greg Reese
Executive Producers: Dee Allen, Thatcher Peterson
Finishing: Brickyard VFX
Flame Artists: Mandy Sorenson and Patrick Poulatian
Head of Production/Senior Producer: Diana Young
Mix: Plush; Lime Studios
Mixers: Rob Fielack, Rohan Young
Director of Operations: Dana Villarreal
Executive Producer: Susie Boyajan