Apple-owned Beats by Dre has a not-so-secret method to scoring YouTube hits: Get celebrities to wear your product while a killer soundtrack plays in the background. The headphone brand has churned out a number of spots this year that fit the formula, with the most recent one claiming the No. 3 spot on this week’s Adweek/VidIQ top 10 list.
The headphone brand's latest video packs a lot into a minute-long spot: Kendall and Kylie Jenner, Nicki Minaj, Bethany Mota and Kenan Thompson all make appearances. And beside wearing the brand's new Solo2 headphones, not much happens, which is probably a good thing. The video cuts to a panoramic selfie of each celeb wearing the headphones set to Axwell Ingrosso’s "Something New." Beats by Dre's video has been viewed 6.88 million times since Nov. 26.
Elsewhere, Turkish Airlines' spot with soccer stars Lionel Messi and Didier Drogba continues to accumulate YouTube views after several weeks on the chart. It takes the No. 1 spot this week and has been watched 55.5 million times since being uploaded on Nov. 14.
Google also did well this week, nabbing three spots. Two of the videos promote its Nexus smartphones and tablets while a 15-second clip touts Chromecast, the device that plugs into TVs to stream digital content.
Check out all of this week's top videos in the interactive infographic below, powered by VidIQ.
NOTE: Adweek's VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score, which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.