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Call of Duty: Ghosts Campaign Will Dovetail With Eminem's MMLP2
November is an important month for Activision— on the fifth, Call of Duty: Ghosts lands with video gamers. But it's also the day Eminem's MMLP2 (short for The Marshall Mathers LP 2) comes out, and now...
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Geniuses Brand and Grand [Video]
At New York's Capitale, Dove's Grand Brand Genius Fernando Machado, Activision's Tim Ellis, Southern Comfort's Mark Bacon, Samsung's Todd Pendleton, Beats by Dre's Omar Johnson and the Warby Parker...
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In Monopoly's Battle of the Brands, Carnival Crushes Coke, Nestlé and More
Some of the world’s largest brands are squaring off today in a high-stakes game of ... Monopoly. Well, kinda. To promote its new, brand-centric game, Monopoly Empire, Hasbro is hosting a Facebook...
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Miley: Textbook Case of the Inevitable Teen Star Rebrand
Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans are now stuck with the new, rebellious Miley...
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Kevin Garnett's New Beats by Dre Ad Is Tough, Brave and Relentless
"Hear what you want" is the theme of this intense, nearly three-minute Beats by Dre spot starring Brooklyn Nets star Kevin Garnett, who's shown using the brand's wireless studio headphones to cancel...
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Seahawks' Richard Sherman Gets Hounded by Media in This Perfectly Timed Ad
This is the kind of timing that professional media planners dream of pulling off. On Sunday, the same day that Seahawks cornerback Richard Sherman drew national attention for his post-game trash talk,...
View ArticleAdweek's Top 5 Commercials of the Week: Jan. 17-24
This week's matchup of the best commercials pits an uplifting Honda spot against comedy and real-life controversy, plus the Governator dons a disguise for a good cause and Dove's "Real Beauty"...
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Richard Sherman Can't Cover the Wiener
Since his stellar defense helped put his team in the Super Bowl and his amped-up post-game interview put him at the center of a media storm, Seattle Seahawks defensive back Richard Sherman has been...
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Horizon Inks $100 Million Deal With Clear Channel
Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no. The media agency has just signed a multiyear, cross-platform pact with Clear Channel, best known for...
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Lacoste Takes One Giant Leap in Top YouTube Brand Videos
Fans of first kisses may want to check out Lacoste’s Big Leap ad. The 30-second spot likens that heartstopping moment to the thrill of jumping off a building. Taco Bell’s brilliant Ronald McDonald...
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How a Music Company Made Some of the Year's Best Sports Ads
IDEA: People listen to music before playing sports to find rhythm, focus, inspiration. But elite athletes do so for more complicated reasons—not just to connect to positive influences, but to escape...
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7 Concerns About the Apple-Beats Deal
With Apple reportedly buying his music brand, Dr. Dre is ready for the billionaire title, or as R&B singer Tyrese Gibson said in a video posted online, "The Forbes list just changed in a big way."...
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Apple Will Pay $3 Billion for Beats Electronics
Apple has confirmed to the The New York Times that it will purchase Beats Electronics for $3 billion. Rumors had begun to swirl about an acquisition in early May when the Financial Times reported the...
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Did Beats by Dre Just Out-Nike Nike With This Incredible World Cup Ad?
Good lord, Beats by Dre is getting great at sports commercials.We wrote at length last month about how the music company and ad agency R/GA have teamed up to make some of the year's best sports...
View ArticleAdweek's Top 5 Commercials of the Week: June 1-6
If you haven't yet contracted a case of World Cup fever yet, you will by the time you finish watching this week's best ads. Neymar Jr. and a host of other stars immerse themselves in pre-game rituals...
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Instagram Data Shows NASA's Fútbol Fun Hit the Back of the Net
Since the moon landing 45 years ago, National Aeronautics and Space Administration (NASA) has a fairly stellar track record for creating buzz from outer space through broadcast channels. Since its...
View ArticleFans Still Cheering for World Cup Branded Videos
With the World Cup in full swing, fans can't get enough of soccer-themed content.Nike'sThe Last Game ad—which features animated versions of Spain's Cristiano Ronaldo, Brazil's Neymar da Silva Santos...
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U.S. Soccer Team Scores on Instagram
If your sports business friends don't know that the typical athletics-focused consumer seems to love Instagram video, do them a favor and tell them. United States Soccer is the latest league to take...
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The Slide That Launched a Thousand Arguments at Cannes
The slide was always meant to be provocative, but it wasn't originally intended to be quite so vulgar."When I first saw it, it had 'F*** Briefs,' " recalled Nick Law, the global creative chief at...
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Parents Television Council Is Already Upset About What Nicki Minaj Will Do on...
Really, you wonder if the Parents Television Council is secretly letting MTV write its press releases. Nicki Minaj's butt-heavy video for her new single Anaconda (why, yes, it does sample Sir...
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