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Breaking News in Advertising, Media and Technology

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    Banking and brokerage firm Charles Schwab will continue working with Universal McCann (UM) as U.S. media agency of record, the company confirmed today. The decision came after a review that began in April when the company issued an RFI and invited other parties to pitch. At the time, a spokesperson said, "as is a best...

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    In the Olympics of digital advertising, Amazon has earned itself a bronze medal. That's because market research firm eMarketer says U.S. advertisers will spend $4.61 billion on Amazon's platform this year, accounting for 4.1 percent of overall spend, which will make it the No. 3 digital advertising platform in the U.S. That means it is...

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    China and the United States are neck-and-neck in a technology race that could define the future of the economy. That's the premise of venture capitalist and former Google executive Kai-Fu Lee's forthcoming book, AI Superpowers: China, Silicon Valley and the New World Order, which argues that China is rapidly gaining on the U.S. in artificial...

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    Your next health-related test may not be administered by a doctor, or a nurse. It doesn't have to be done at a sterile doctor's office or hospital. Thanks to a new startup called Know., you can get greater knowledge about your skin, cholesterol, thyroid and more with at-home lab tests you can administer yourself. Jill...

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    Instagram appears to be testing two potential new features: the ability to add hashtags to posts without having those hashtags appear in the captions, as well as the option of setting specific locations where posts or Stories can be seen. Developer and blogger Jane Manchun Wong shared screenshots of the features in two tweets, and...

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    Sometimes, advertising can make you just ... happy. I mean, not all the time (hence ad blocking and skipping) but once in a while, something appears that ticks the joy box. A new ad for Absolut, a brand that has a pretty good handle on how to market well (understatement), leverages the comedic and musical...

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    When it started last year, the Advertising ID Consortium promised to level the playing field in the digital advertising sector, amassing the support of dozens of independent ad-tech companies eager to reduce advertisers' reliance on "the duopoly." The rollout saw AppNexus, Index Exchange, LiveIntent, LiveRamp and MediaMath all pledge to create a standard framework to...

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    Washington, D.C., may be known for politics, but visitors and transplants to the city will quickly notice it has much more to offer. Currently experiencing a cultural and entrepreneurial boom, the nation's capital has quickly become one of the hottest markets for design, startups and marketing innovation. To celebrate Adweek's 24 D.C. Rising Brand Stars,...

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    While brands have experimented with augmented reality on surfaces ranging from murals to milk cartons, a Finnish pop star is using the technology to layer herself into a comic book. To promote her sold-out show next month, Sanni, one of Finland's favorite artists, and her label Warner Music Finland decided to insert her into Finland's...

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    Instagram launched the ability for users to share GIFs in Instagram Direct messages. Our guide will show you how this works. Note: These screenshots were captured in the Instagram application on iOS. Step 1: On your Instagram home feed, tap the paper airplane symbol in the top-right corner of the screen to go to your...

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    The American Association of Advertising Agencies (4A's) Advertiser Protection Bureau (APB) introduced two new Advertising Assurance resources today, the Brand Safety Floor and the Brand Suitability Framework. "The best thing for the industry is transparency" and moving away from "fragmented standards," UM global brand safety officer Joshua Lowcock told Adweek. He added that the new...

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    Some brands are still wary of incorporating AI into their customer engagement strategy. They would argue that they're technology skeptics--I would argue that they're technology ignorant. If you haven't already started implementing AI into your customer engagement touchpoints, you're losing on all fronts. From cohesive brand messaging to higher employee satisfaction, AI is the tool...

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    In the social media galaxy, gravity doesn't exist. At least for social media managers at the whims of algorithm changes, what's up one day is down the next. And forget about entropy, where a social post loses its legs moments after running. But what if we told you that there was an organization with more...

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    It seems like every week a new whitepaper announces a revolutionary blockchain technology that will eliminate fraud and the 50 percent ad-tech tax, ushering in a new age of transparency, performance and profit. At its core, distributed ledger technology (DLT) really does have the power to transform an industry and unlock massive value for advertisers...

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    Passenger railroad service Amtrak selected a WPP team led by Y&R as its new marketing communications partner. It's unclear at this time whether incumbent FCB New York, which was named agency of record for Amtrak in October of 2012 and launched a "Break the Travel Quo" campaign for the brand last year, participated in the...

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    Although the world is becoming more digital by the day, experiential marketing is gaining newfound momentum. While consumers are used to gathering information and making connections via electronic means, nothing can quite take the place of face-to-face contact. In fact, Freeman chief marketing officer Chris Cavanaugh says that marketers believe brand experiences build loyalty: "We...

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    Rival wedding registries have called a truce in their battle for millennials: Home d?cor retailer Crate & Barrel and wedding company Zola announced a partnership in which Zola users will be able to register for more than 3,500 Crate & Barrel products starting Oct. 1. Zola offers what it calls "an all-in-one registry for the...

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    With National Voter Registration Day fast approaching Tuesday, Facebook outlined the steps it is taking before, on and after Election Day to ensure that people in the U.S. are part of the process. Prior to Nov. 6, Election Day, the social network is teaming up with TurboVote on an initiative to help people register to...

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    Yes, it is quite easy to sit back and relax. Or, you could get up off that couch and transform yourself. That's the theme running through Apple's latest ad promoting the fourth iteration of the Apple Watch. It's not so much a product ad outlining features--it's more of a rallying cry from the brand to...

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    Given his track record of extreme comments on race, religion and immigration, Republican U.S. Congressman Paul Gosar offers plenty of fodder for attack ads against him. But this one is especially potent. In Democrat David Brill's newest ad aimed at unseating Gosar, an Arizona representative who's passionately loyal to Donald Trump, we discover that the...

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