Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast for control of Sky. Comcast came out on top with a $39 billion bid, easily besting Fox's $32 billion offer. Fox...
With $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of Sky
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3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no laughing matter. Tommy John, Lyft and Old Spice have all enjoyed a huge bump on social thanks to the...
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Kevin Hart Just Might Be the Hardest-Working Man in Branding
"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning radio and television in Atlanta. The comedy, which he cowrote and stars in opposite Tiffany Haddish, is about to...
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These 10 Comeback Brands Maximized Their Moment and Recaptured Their Cool Factor
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The Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their Trade Secrets, to Each Other
It's rare to hear unguarded conversations between two of the industry's leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That's why Brandweek is asking world-class CMOs to interview one another: to find out what keeps them up at night, why they aren't using agencies of record...
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Once the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the Wellness Market
Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men's wellness brand? That's the vision the company's been pursuing since being acquired for $1 billion in 2016 by Unilever. The corporate behemoth wants consumers who relied on Dollar Shave Club to deliver high-quality, low-cost...
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Take a Tour of Target’s Redesigned Store of the Future
Stop us if you've heard this one before, but traditional retail businesses have encountered their share of hurdles in recent years (like declining sales and rising digital competitors). As ecommerce continues to win over shoppers, retailers are searching for new ways to keep customers coming back to brick-and-mortar stores. For Target, the solution to win...
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Editors’ Letter: Our Coverage of Brands Has Never Been More Interesting, or Important
The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers' minds. Today it's back, reimagined for 2018. Executives convening in Palm Springs, Calif., for our first Brandweek experience are receiving a special conference-edition magazine by the same name, full of insightful stories about the world of brand marketing....
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How Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On
Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio--who founded the company with fellow Warby Parker alum Steph Korey the year before--was on a moving sidewalk in JFK's Terminal 4. The brand had just begun shipping its first batch of 2,000...
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Chipotle Keeps It ‘Real’ With New Campaign and Social Effort Highlighting All 51 Ingredients
Chipotle wants the public to know it has moved on--and that thyme makes everything just a little more delicious. The chain, which has spent the past three-plus years proving to investors it could overcome a food poisoning controversy, is moving away from fast food to position itself as a lifestyle brand with a new campaign...
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Snapchat Is Partnering With Amazon to Test a Visual Search Tool
Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on Amazon. The companies are announcing a partnership for a "visual search" feature, which will let users point Snapchat's camera app at items to find them within the ecommerce giant's inventory. The idea, according to Snap,...
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In New Campaign, Levi’s Becomes the Latest Brand to Urge Americans to Vote
Levi's has joined a growing list of brands launching campaigns that encourage participation in the upcoming U.S. midterm elections. The company kicked off a campaign ahead of National Voter Registration Day on Tuesday calling on eligible voters to get to the polls in November. The 30-second spot, which is set to the powerful classic "Think"...
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Robert Greenblatt’s Parting Thoughts on NBC, This Is Us and Rescuing Brooklyn Nine-Nine
Last month, as NBC Entertainment chairman Robert Greenblatt spoke with Adweek about his plans for the new TV season, he talked about what he thought NBC's toughest challenge would be this fall: "Just remaining in a leadership position, which is where we've been for the last several years. ...It's always a challenge to stay where...
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Wunderman Acquires Majority Stake in Marketing Technology Performance Company Emark
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's stellar progress for the past three years and are delighted to have them join the Wunderman family," Wunderman U.K. group CEO and global CTO Stephan Pretorius said in a...
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IHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk Pancake Mix
Let's take a quick look at IHOP's year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well--or not, depending on who you talk to. Then, it was back to pancakes. Now? IHOP is getting into the beer business--albeit, like its...
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Walmart Is Putting Lettuce on the Blockchain
Walmart and Sam's Club have asked their suppliers of leafy greens to start using blockchain technology to ensure "real-time, end-to-end traceability from farm to table" and to "speed up identifying, researching and reacting to food safety situations." In a statement, Walmart said these systems are expected to be in place by September 2019. Blockchain is...
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4 Key Takeaways We Learned in Ad Tech Last Week
In the latest installment of Adweek's brand new programmatic advertising vertical, we rounded up the latest news in the ad-tech world so that you don't have to wade through all the jargon. Here's what happened last week that you should know. 1. It looks like Google is now the ultimate arbiter of trust in online...
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Google Releases Proposed Privacy Framework in Advance of Senate Committee Hearing
Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the digital advertising industry. In a blog post and accompanying document, Google chief privacy officer Keith Enright wrote that Google supported some privacy regulation, which he...
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Twitter Is Doing Its Part to Get Out the Vote in the U.S.
Nonprofit, nonpartisan organization TurboVote has been the darling of social networks of late, with Twitter announcing that the two companies partnered to launch a National Voter Registration Day campaign, following similar TurboVote initiatives with Facebook and Instagram. Starting Monday, people on Twitter began seeing prompts in their timelines with information on how they can register...
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LinkedIn Lit Up the Next Stage of Its ‘In It Together’ Campaign With an Emmy Spot
LinkedIn continued its strategy of using major awards shows as launching pads for its campaigns. The third phase of LinkedIn's In It Together integrated marketing campaign kicked off with television spots during the 70th Primetime Emmy Awards Sept. 17 in four large U.S. markets, accompanied by out-of-home, radio, digital, online video, social and search components....
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