Another big awards show, another record-low audience. Monday night's 70th Primetime Emmy Awards were not immune from the TV awards show audience exodus. The NBC telecast was watched by 10.2 million total viewers and received a 2.4 rating in the 18-49 demo, according to Nielsen's fast official numbers. Both represented all-time lows for the telecast....
Emmy Ratings Fall to All-Time Lows as TV Awards Show Audience Exodus Continues
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Bigfoot Tries to Get Footage of an Elusive Congressman in This Enjoyably Odd Political Ad
Congressional hopeful Dean Phillips, a Democrat running in Minnesota, says Republican incumbent Erik Paulsen is so detached from his home district, he's practically impossible to find. So Phillips turned to someone who knows a thing or two about hiding from the public eye: Bigfoot. The hirsute mythological figure stars in a light-hearted spin on the...
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After Hurricane Florence Made Landfall, These Brands Quietly Helped the Relief Effort
The Anheuser-Busch brewery in Cartersville, Ga., is a sprawling, 900,000 square-foot facility whose fermentation tanks turn out enough beer to fill 250 trucks a day. Opened in 1993, the plant produces everything from Michelob to King Cobra Light to, of course, Budweiser. But as Hurricane Florence set its sights on the Carolinas last week, the...
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DDB North America Hires Chicago Chief Strategy Officer From BBDO Atlanta
DDB North America, an Omnicom-owned network, announced today two new additions to its strategy team: Tricia Russo was named chief strategy officer of Chicago, and Susie Lyons is the new head of strategy at DDB New York. Russo will oversee the Chicago office's strategy and insights department with a focus on growth for clients and...
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Sephora Teams Up With Ecommerce Company Memebox for a New Korean Beauty Line
Data meets beauty in Kaja, the new Korean beauty line, formed in partnership with ecommerce company Memebox and Sephora. The 47-product line of items like eyeshadows and lip stains arrives online today, and will fully roll out to 58 of Sephora's "best performing stores" on Sept. 28. A smaller collection of the full product line...
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Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive
Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of national importance, such as...
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Instagram Joined Forces With TurboVote on a Voter Registration Initiative
Instagram is gearing up for National Voter Registration Day by providing voters in the U.S. with the necessary information, as well as creating an "I voted" sticker for Election Day, Nov. 6. The Facebook-owned photo- and video-sharing network teamed up with TurboVote on ads in Instagram's feed and Stories that will guide voters on how...
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Watching This Swedish CEO Plow Through Glass Using Heavy Machinery Is Oddly Satisfying
The patron saint of Swedish Heavy Machinery is likely Jean-Claude Van Damme. The actor's "Epic Split," a 2014 gymnastic foray between two Volvo big rigs, is the standard bearer of demonstrating the precision of Swedish engineering--and the use of Enya's music in advertising. The highly-awarded stunt, with a charming, entertaining follow up the next year,...
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Third-Party Influencer Marketing Platforms Can Now Access Pinterest’s Content Marketing API
Pinfluencers? Pinterest opened up its content marketing API (application-programming interface) to third-party influencer marketing platforms earlier this week in the hopes of carving out a spot for itself in a sector that has been dominated by Instagram, and the new insights that will be available to brands and influencers are already creating a buzz among...
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Credit Karma Gets Kooky Again With Its Latest Cracked Campaign
These days, you can bank on Credit Karma to deposit the funny. Back in July, a kooky cat lady and wind-chime-obsessed doofus appeared in ads that explored how using Credit Karma to improve your scores can help you get a new place and escape annoying roommates and neighbors. Now, the brand returns with similarly silly...
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On the Road to Brandweek: Accenture Interactive’s Glen Hartman on the Importance of Customer Partnerships
As the customer journey continues to unfold in so many different directions, understanding the experience on each of those paths is crucial for brands with ambition for longevity. This new reality calls for brand building via data-shaped experience which, in turn, requires companies to be more human, caring, empathetic and useful. This sea change has...
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YouTube Just Launched a New Destination for Gamers and Is Shuttering the YouTube Gaming App
In 2015, YouTube launched YouTube Gaming, a stand-alone application and destination for users to watch video-game-related content. Now, the Google-owned video-sharing platform has created a new hub for gamers on the standard YouTube website, which contains some of the features first introduced in the YouTube Gaming experience. This hub will replace the YouTube Gaming app...
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22squared Hires Former Volvo Lead as Its New Chief Creative Officer
Atlanta and Tampa-based creative agency 22squared announced today that it has hired Matt O'Rourke as CCO. O'Rourke joins the indie shop from Grey New York, where he served as executive creative director, oversaw global creative for Volvo and led that brand's acclaimed three-part "non-linear" campaign that included a wedding, a road trip and a space...
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4 Ways Brands Can Compete With and Utilize Amazon
As waves of legacy retailers close their doors, countless other retailers and brands are reevaluating their digital strategies in the wake of Amazon's rise. The reality is that Amazon's highly sophisticated, dynamic Marketplace has already defined the trajectory of ecommerce, and digital marketing is next on its list. In a recent earnings report, the online...
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3 Steps to Move Toward a More Data-Ready Organization
When it comes to getting in shape, you don't merely go to a gym for a month, get up to speed and stay fit forever. We all know that if you want to continue being healthy, you have to keep exercising or you'll go back to being a couch potato. Oddly enough, a similar problem...
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Poignant Campaign Ad Tells the Story of a Candidate Whose Family Could Have Been Separated by ICE
As midterm election campaigning heats up, so does the creative supporting it. One of this year's standard bearers came from a special election in New York earlier this year, where Alexandria Ocasio-Cortez created a powerful ad that swept her to victory over a long-term incumbent. Taking a slightly different tack, a congressional candidate in Minnesota...
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Danny Trejo Joins L.A’s Insane Campaign About Not Being a Pain on the Train
This time last year, the L.A. Metro system and gonzo director Mike Diva introduced us to Super Kind, a colorful superhero and pop star who fights rude behavior on mass transit. Now she's got a surprising ally: Danny Trejo. The famously tough actor, star of Machete and (perhaps most famously among ad nerds) Snickers' 2015...
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ACLU Says Facebook Enabled Companies to Target Job Ads to Male Users
Facebook's job application tool, which was rolled out in February 2017 to carve into LinkedIn's dominance in that sector, just hit its first speed bump. The American Civil Liberties Union (ACLU) teamed up with Communications Workers of America and workers' rights law firm Outten & Golden to file charges with the Equal Employment Opportunity Commission...
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This Dystopian Sci-Fi Short Is a Surprisingly Effective Way to Promote Wool
The heroine of a new long-form ad touting Merino wool seems to have more working against her than just the unnatural fibers she's wearing. She has a crap job in a dreary factory (potentially hazardous to her health in many ways), and her sole dinner companion is her smartphone, though the translucent blobs of pink-food...
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How to Ensure Your Campaign Is as Brand-safe, Viewable and Fraud-free as Possible
The programmatic advertising landscape provides significant efficiencies, but also presents myriad challenges for the contemporary marketer. And with U.S. advertisers poised to spend $46 billion on serving ads in such a manner in 2018 alone, the practice can no longer be considered a fringe activity. In earlier years, ensuring media "quality" was relatively straightforward and...
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