Michelob Ultra Is Giving 95 Beer Lovers a Chance to Run the NYC Marathon
Michelob Ultra is making its fans consider a wild question: How far would you run for an ice-cold beer? For those who'd run 26.2 miles (yes, that's a full marathon), the brand has a unique opportunity:...
View ArticleUnilever Says No More Fake Followers and Bots. Influencers Cheer, and...
Unilever's CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the...
View ArticleIt’s Time for Brands to Go Back to Basics and Entice Consumers With Strong...
According to Experience Dynamics, 52 percent of users said a bad mobile experience made them less likely to engage with a company while 79 percent of people who don't like what they find on a site will...
View ArticleFacebook Codeless Events Setup for Apps Is Now Available
Facebook Tuesday announced the availability of codeless events setup for applications, which was initially revealed at its F8 annual developer conference in San Jose, Calif., in May. The latest version...
View ArticlePMG Rebrands Around New Mantra: Digital Made for Humans
Fort Worth, Texas-based indie agency PMG has rebranded around a new tagline, "Digital Made for Humans," as it seeks to implement a more personalized strategy to data-fueled media planning and buying....
View ArticleYour Social Media Data May Be Around for Much Longer Than You Think
It's no secret that people are becoming increasingly disillusioned with Facebook. It's clunky and obsolete. The advertising is creepily targeted. The news it promotes is of questionable legitimacy. It...
View ArticleWant to Bring Your Kid to Cannes Lions? The Festival Could Have Childcare...
CANNES, France--Advertising's biggest festival doesn't exactly lay out the welcome mat for families. It's a week long, the schedule is grueling and the bacchanal reputation precedes it. But in a sign...
View ArticleHow a Surge of Tourists and Ecological Threats Led to Palau Pledge, Cannes’...
CANNES, France--Typically, tourism policy changes in small island nations don't spark international attention. But at this year's Cannes Lions, that's exactly what took center stage. Palau Pledge, a...
View ArticleWhich Video Streaming Service Is Right for You?
It's no secret how popular streaming video services have become. According to Deloitte's 2018 Digital Media Trends Survey, over 55 percent of U.S. households were subscribed to a paid video streaming...
View ArticleThe Story Behind Apple’s ‘Welcome Home,’ a Joyous Metaphor for the Impact of...
CANNES, France--It's one of the most visually complex ads ever created, a perfectly choreographed adventure that's half Alice in Wonderland, half Wrinkle in Time. But Apple's "Welcome Home" spot for...
View ArticleLyft Users Will Get a Chance to Travel Back to the ‘80s in a Stretch Limo...
Get ready for a quick trip back to the 1980s, thanks to a partnership between Netflix's Glow and Lyft. Lyft users in Los Angeles and Las Vegas will have a chance to ride around town in Melanie...
View Article3 Influencer Marketing Lessons Learned From Queen Victoria’s Fierce Style
Nothing says influence like giving your name to an entire era. More than a century after the sun finally set on Queen Victoria's remarkable 63-year reign, her name remains a byword not just for a time...
View ArticleHow AT&T and WarnerMedia Can Inspire Deeper Personalization in Telco
The very notion of identity is a unique and intimate concept, one that evokes a deep and personal reaction from all of us. Identity has gone through centuries of discovery and exploration, and labels...
View ArticleThe Daily Beast Is Offering Exclusive Content to Subscribers
The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many...
View ArticleIt’s Time to Bridge the Gap Between Digital and Its Lack of Human Emotion
"The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn and relearn." While Alvin Toffler wrote those words almost 50 years ago for his...
View ArticleJustice Department Approves Disney’s Merger With Fox as Comcast Mulls Next Move
The Walt Disney Company just received its biggest boost yet in its quest to beat out Comcast for the right to purchase 21st Century Fox: the Justice Department has conditionally approved Disney's deal...
View ArticleInstagram: Here’s How to Share an IGTV Video
Instagram recently launched IGTV, a new section of the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across a video on IGTV...
View ArticleClorox Is Leaning Into Influencer Marketing and In-House Creative to Better...
With the half-year mark rapidly approaching, the Clorox Company's marketing team is zeroing in on two major focuses for the rest of the year: influencer marketing and in-house content creation....
View ArticleFor Its First Push Into IGTV, Bacardi Is Helping Fans Create a Music Video in...
We wanted hoverboards. Instead, we got music videos directed in real time by fans of Bacardi through Instagram. OK, fine. Instagram recently rolled out IGTV, a platform for uploading and watching...
View Article4 Ways to Break Through the Noise and Capture Consumers’ Attention
We live in a world of fragmented attention, fleeting micro-moments shared across pieces of different sized glass. Think about the first 10 minutes of your morning. Do you turn on the TV? Ask Alexa for...
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