Instagram: Here’s How to Create a Channel on IGTV
Instagram launched IGTV, a new video tab within the main Instagram application (a separate IGTV app is coming soon). IGTV lets you share videos up to one hour long, but you'll need to create an IGTV...
View ArticleMars’ Andrew Clarke on the Genius Behind Skittles’ Spot and Promoting a...
Mars global CMO and chief customer officer Andrew Clarke stopped by Adweek's Cannes HQ at the JW Marriott for another installment of our Terrace Talk series in collaboration with Mars. Clarke had much...
View ArticleReprise Brings a Little Taste of Cannes to New York’s Rising Creatives,...
OK, so the French Riviera was not the backdrop for this scene, no Lions were handed out, none of the celebrity speakers making their rounds at Cannes, like Issa Rae, Thandie Newton, Conan O'Brien and...
View Article3 Ways to Determine if Music Festival Sponsorship Is Worthwhile for Your Brand
While Beyonce's epic performance solidified Coachella's cool status on the national stage, it's not the only show in town. Other regional summer music festivals like EDC, Bonnaroo and Firefly take...
View ArticlePaul McCartney Revisits His Childhood Home During Joyful, Emotional Carpool...
Since Carpool Karaoke first became a viral sensation more than two years ago, it seemed as if the Late Late Show and host James Corden would never be able to top their iconic January 2016 segment with...
View ArticleEssence Adds Creative Agency Veteran to Its NBCUniversal Account Team
Essence, a global data- and measurement-driven media agency that's part of WPP's GroupM, found a leader for its NBCUniversal account team with an extensive background at creative agencies. Josh Mandel...
View ArticleP&G Dominates at Cannes Lions, Winning 2 Grand Prix in Film
CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two...
View ArticleMessenger Kids Gets a Pledge, Kindness Stickers and an Appreciation Mission
Facebook revealed several new features for its Messenger Kids application, as well as two more countries where it is available: Canada and Peru (both iOS and Android). The social network introduced...
View ArticleNew Online Privacy Legislation in California Could Head Off Proposed November...
A bill that aims to strengthen online privacy laws for consumers in California could replace a potential November ballot initiative backed by privacy advocates and opposed by the tech industry. Today,...
View ArticleIn 25 Years, Google CMO Lorraine Twohill Is Only the Second Woman to Accept...
CANNES, France--Google CMO Lorraine Twohill is only the second woman in 25 years to accept the Creative Marketer of the Year award at the Cannes Lions Festival of Creativity. She closed her winning...
View ArticleMadonna Badger References More Than 15 Women’s Movements in a Stirring Appeal...
CANNES, France--Madonna Badger stepped on stage wearing black at the Cannes Lions closing awards show Friday night and delivered a stirring speech that summed up several recent movements to lift up...
View ArticleYouTube Unveiled New Monetization Options for Creators at VidCon
YouTube used VidCon in Anaheim, Calif., this week to reveal several new monetization options for creators on its platform. Chief product officer Neal Mohan said in a blog post that the Google-owned...
View ArticleTwitter Acquired Security Technology Outfit Smyte
Twitter giveth, and Twitter taketh away--quite abruptly, in the case of the latter. The social network announced in a Twitter Safety blog post that it acquired Smyte, a San Francisco-based technology...
View ArticleHow to Be Consistently Creative, According to Burger King’s Global CMO
Burger King CMO Fernando Machado and his team of ingenious creatives return from another Cannes Lions Festival of Creativity with a handful of Gold, Silver and Bronze awards. Last week, before...
View ArticlePublicis Memo Thanks Clients for Their ‘Commitment to Creativity’ at Cannes
It was a very different year for Publicis this year at the Cannes Lions International Festival of Creativity, following the holding company's decision to refrain from submitting work in order to focus...
View ArticleWhat the Colonel Wished He’d Brought With Him to Cannes
CANNES, France--The Colonel was here Thursday for a panel on the evolution of the KFC brand, which in no small part is due to the creatives at Wieden+Kennedy. In fact, the Colonel was played by W+K ecd...
View ArticleDawn Ostroff Leaves Condé Nast for Spotify
Dawn Ostroff, who has been president of Cond? Nast Entertainment (CNE) for the last seven years, is leaving the publisher at the end of July and joining audio streaming platform Spotify, where she will...
View ArticleInfluencer-Only Mural Promo in L.A. Just Makes Everyone Mad
We know dumb ideas can still make for brilliant marketing if they manage to catch fire, and that might just be the case with an "influencer-only" mural recently unveiled in L.A. The mural, which is...
View ArticleHow P&G’s ‘The Talk,’ a Grand Prix Winner in Film, Brought a New Level of...
CANNES, France--It is a short film that is incredibly specific--pointedly so--to this moment in America, but "The Talk" clearly has resonance far beyond one country. The video, created as part of...
View ArticleKFC’s Recipe for Marketing Success Is No Secret—Innovate While Respecting...
CANNES, France--Most people have a favorite Kentucky Fried Chicken (KFC) Colonel. From Rob Riggle's frenetic energy to Rob Lowe's cool space vibe to the awesome country legend Reba McEntire, the list...
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