Clorox Is Leaning Into Influencer Marketing and In-House Creative to Better Connect With Consumers

With the half-year mark rapidly approaching, the Clorox Company's marketing team is zeroing in on two major focuses for the rest of the year: influencer marketing and in-house content creation. Clorox's brands, which include Pine-Sol, Glad, and of course, Clorox itself, have been partnering more and more with influencers, a move Magnus Jonsson, Clorox's vice...