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Here Are the First CVS Beauty Ads With Images That Haven’t Been Altered

CVS Health made headlines in January when it announced a plan to stop altering images used on CVS Pharmacy products and in CVS marketing online and in stores by 2020. Unaltered images now include a...

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Agency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack

The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn't come from the usual suspects. A new report from consultancy R3 found that the global value of such deals...

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Amazon’s Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands

For the first time in Amazon Prime's 13 year history, the membership numbers are in CEO Jeff Bezos' annual shareholder letter, along with other statistics around the Prime business that show the...

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Reddit Taps Former Time Inc. Chief Operating Officer as Its New COO

Reddit has hired a former Time Inc. exec as its new chief operating officer. Jen Wong, who joined Reddit today, was Time's COO and president of digital from 2016 until leaving the company earlier this...

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OK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked...

With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be "Pass the Heinz Mayochup." The question? "Want #mayochup in stores? 500,000 votes for 'yes' and we'll...

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Adidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to...

When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the...

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4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies

In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that...

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YouTube: Here’s How to Hold Messages for Review During Livestreams

Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate...

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Believe It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story

If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers...

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HBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a...

If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube...

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It’s Time for Marketers to Start Thinking Like Media Companies

Much has been made of the fact that television ratings for this year's Super Bowl, Oscars and Winter Olympics have decreased significantly compared to past years. These massive live tent pole events...

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Be in the Moment or Be Somewhere Else: How Brands Should Leverage Twitter

Regardless of what you've heard, Twitter is not dead nor dying. If you've watched the news or read a BuzzFeed article within the past 24 hours, you've seen screenshots or embedded tweets that helped...

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M&M’s Made a Magical, Interactive Pop-up Where Fans Vote for a New Crunchy...

M&M's is ready to launch a brand new flavor, but instead of making the decision for consumers, the brand is giving candy lovers a chance to vote on their favorite crunchy flavor: crunchy raspberry,...

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4/20 Roundup: How Brands Are Marking Marijuana’s Increasingly Mainstream Holiday

The origin story has gone from urban legend to the Oxford dictionary: A group of high school stoners in Northern California in the '70s birthed the concept of 4/20, and their friendship with the...

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Ford Launches Global Creative Review in Major Setback for WPP

WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the...

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Facebook Is Expanding Its Testing of Pre-Roll Video Ads

More pre-roll video ads are coming to Facebook, but not to its News Feed just yet. Vice president of media partnerships Nick Grudin and product management director Maria Angelidou-Smith revealed in a...

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After Radical Revamp, MTV Enters Upfront With Its First Ratings Momentum in...

It was exactly one year ago that MTV president Chris McCarthy unveiled his strategy for breathing new life into the struggling network with a mix of live and unscripted shows. While he projected...

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Maltesers’ Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes...

British candy brand Maltesers proved once and for all that diversity initiatives don't have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in...

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Pinterest Business Profiles Now Include Dynamic Cover Images, Monthly Viewers

Pinterest began rolling out a redesign of its business profiles last week in a process that it said will take a couple of months. The redesigned business profile includes a dynamic cover image, which...

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Ogilvy Unveils ‘USA 2.0’ Restructuring Plan, Promises to Close Gender Pay Gap

Last week, WPP's Ogilvy & Mather announced major changes to its American leadership structure as the latest developments in an ongoing shift that global CEO John Seifert calls "Next Chapter."...

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