Quantcast
Viewing all articles
Browse latest Browse all 6511

Ford Launches Global Creative Review in Major Setback for WPP

WPP is facing another significant hurdle less than a week after the departure of CEO Martin Sorrell--one of its biggest clients, Ford, has launched a global creative review. A spokesperson for GTB, the Detroit division formerly known as Global Team Blue that's dedicated to handling Ford's marketing business, said GTB and WPP had been "informed...

Viewing all articles
Browse latest Browse all 6511

Trending Articles