In Martin Sorrell’s Absence, an Uncertain Future Looms for WPP
Martin Sorrell spent much of his career successfully working to satisfy WPP investors until the margins stopped growing. Now, the longtime CEO's departure brings a seemingly endless series of questions...
View ArticleTarget Is Trying to Become America’s Easiest Place to Shop. Here’s How
By the end of April, Target said it will offer same-day delivery for in-store purchases at nearly 60 stores in Boston, Chicago, New York, San Francisco and Washington, DC. When checking out, shoppers...
View ArticleHow ICM’s Branded Entertainment Chief Connected David Harbour With Tide
Carol Goll has a passion for products--and she really loves cars. That passion is what landed her a highly successful tenure at Mercedes-Benz USA, a company she called home for 13 years. Goll was the...
View ArticleBailey Lauerman Claims to Be Experts on Middle America
While some agencies turn to outside groups or send creatives on immersive expeditions to understand Middle America, Omaha, Neb.-based Bailey Lauerman's years working with local and regional brands...
View ArticleYouTube Updated Creators on its 2018 Priorities
YouTube CEO Susan Wojcicki updated content creators on the steps the video-sharing platform has taken, or will take to improve their experience going forward. In a blog post, Wojcicki said that, since...
View ArticleVolvo’s New Campaign and App Promote a Radical Concept: Subscribing to a Car
Remember the halcyon days of 2012, when iTunes was the only place to go for new music? As in songs and albums you had to purchase, download and "own?" That market already seems like a quaint memory in...
View Article‘Baskin-Robbins Got Me Like’ Is 2018’s Twerkiest, GIFiest, Meme-iest Ad Campaign
This is not your father's Baskin-Robbins. Unless he's one of those dads who really loves to embarrass you by singing along to Ariana Grande at full volume in the car. The ice cream brand's newest...
View ArticleOmnicom Boosts and Streamlines Consulting and Design Agencies Under New...
Hopping on a growing trend in the industry, Omnicom Group announced today it would be building up and streamlining its branding, design and research services under the umbrella of one consulting...
View ArticleWatch the Stars of Netflix’s Glow Lip-Sync ‘Maniac’ in This Joyous Season 2...
Glow, Netflix's half-hour comedy about the Gorgeous Ladies of Wrestling, is one of the few shows about a ragtag group searching to find a purpose in this world--aren't we all?--that's actually fun....
View ArticleStarburst Launched a Clothing Line Inspired By the Only Candy Color That...
Brands launching their own clothing lines isn't a new thing. We've seen it over and over again from companies including McDonald's, KFC and Taco Bell (in collaboration with Forever 21). All of the...
View ArticleHow Facebook Live Helped Accelerate Growth for These 3 Businesses
Yes, Facebook's going through a lot of changes right now. But Facebook Live? You can bet that the social video broadcasting platform isn't going anywhere anytime soon. As of 2017, one of every five...
View ArticleIBM Is Betting on Blockchain to Provide Transparency in Media Buying
Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon...
View ArticleTelecom Giant Altice Consolidates U.S. Marketing Business With WPP’s...
The U.S. division of international telecom conglomerate Altice has chosen WPP's Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of...
View ArticleNational Geographic’s Upfront Pitch Highlights Power of Storytelling, and...
National Geographic came into this year's upfront intent on touting the success of its global rebrand from fall 2016 and nothing--not even the looming Disney-Fox deal, which could see it move to a new...
View ArticleHow an Art Director’s Frustration Fueled the Curiously Creative Instagram...
Agency creatives famously maintain all sorts of side projects, from a collection of fonts mimicking late rock stars' handwriting to a book based on an Instagram account summarizing millennial life....
View ArticleWhy These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores
Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for...
View ArticleMeasurement Is Still a ‘Blind Spot’ for Marketers Looking to Improve Ad...
When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the...
View ArticleWhat a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a...
View ArticleWhy Media Companies Must Purge Zero-Sum Approaches to Partnerships
In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as...
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