This Gorgeous Instrumental Music Video Is Laced With Lyrics No One Can Hear
It's weird being an immigrant. You come into a country where no one speaks your language or understands your references and can barely gauge whether or not you're funny, smart or worth knowing. But you...
View ArticleInstagram: Here’s How to Add a Profile Link or Hashtag to Your Bio
Instagram introduced the ability earlier this week for users to add profile links and hashtags to their bios. Our guide will show you how this feature works. Note: These screenshots were captured in...
View ArticleHow Embracing a Political POV Can Forge a Deeper Connection to Consumers
Brands have power when they have a purpose, a strong point of view that they can use to change the world around them. Granted, there are risks, but they can be mitigated through authenticity. In their...
View ArticleSonos Pulls Facebook Ads Following the Cambridge Analytica Scandal
Speaker manufacturer Sonos said in a blog post today that it was pulling its ads from Facebook and other tech platforms next week because the company is "concerned by the recent revelations about...
View ArticleThe Joy of ‘Dear Sophie,’ One of Google’s Early Humanizing Hits
It took a while for Google to learn how to do brand advertising. The company, founded in 1998, didn't embrace emotional storytelling until a decade later. An early success was "Parisian Love," a spot...
View ArticleThe Yankees Get a 9-Person Broadcast Booth in YES Network’s Fun 2018 Ad
It's a new season for charmingly goofy baseball promos. And following last week's new batch of spots for the Seattle Mariners, now we get the YES Network's 2018 promo for its New York Yankees coverage....
View Article4 Ways Online Video Content Can Better Connect With Viewers
2017 was an explosive year for online video content. In just 12 months, Netflix released over 200 new originals and YouTube Hulu launched live TV services. Despite an overwhelming increase in original...
View ArticleBaffled by Conceptual Art? So Are Will Ferrell and Joel McHale in This...
Museums are often pretty humorless when it comes to their artwork. It's rare for them to acknowledge that art can be confusing--particularly conceptual art, where the artist's choices can seem...
View ArticleJ&J Moves to Cut Costs By Consolidating Creative Work With Dedicated Omnicom,...
Johnson & Johnson, one of advertising's biggest spenders, has consolidated and streamlined its creative business with two dedicated teams of WPP and Omnicom agencies. This follows a closed review...
View ArticleABC Hopes Buyers Won’t Judge Roseanne Based on Last Year’s Disastrous Upfront...
Over the years, ABC has been able to use its May upfront event to ignite enthusiasm among buyers for new shows like Modern Family and Designated Survivor, both of which built buzz after the network...
View ArticleHere Are the Brands and Organizations Winners of the 10th Annual Shorty Awards
The 10th Annual Shorty Awards will be handed out in New York April 15, and the list of winners in the brands and organizations category was revealed Tuesday. The Shorty Awards--which "recognize...
View ArticleWhy Freddie Highmore Initially Turned Down The Good Doctor, And What’s Ahead...
There are many reasons that The Good Doctor became this year's breakout freshman drama, as detailed in this week's cover story. But showrunner and executive producer David Shore says the real secret of...
View ArticleThis SFW Striptease Doesn’t Have a Happy Ending for Anyone Involved
His ex-girlfriend doesn't know he shared this! Lovers of revenge porn will thrill at the sight of this video on the actual porn site YouPorn, a 2:30 ideal of the genre--somebody else's hot ex awkwardly...
View Article3 Rules for Speaking With Consumers on Social Media, Not at Them
We know that conversation is a lost art. And regardless of whether consumers' attention spans are in fact shorter than that of a goldfish, we know they are pretty damn short. Consumers use a variety of...
View ArticleIt’s Time to Break the Negative Stigma Around Vulnerability
Given its antiquated meaning, being vulnerable is seen as a sign of weakness. And yet, as I've worked closely with female brands through the past year, I've found myself being inspired by their...
View ArticleThe Facebook Community Boost Tour Kicked Off in St. Louis
The first Facebook Community Boost event kicked off in St. Louis Monday, and the social network announced eight more upcoming stops on the tour. Facebook Community Boost was unveiled last November as a...
View ArticleHeineken Says It ‘Missed the Mark’ With Ad That Chance the Rapper Called Racist
Heineken USA has pulled a Publicis campaign themed "Sometimes, lighter is better" off its social channels after Chance the Rapper criticized one spot in the series as racist. The campaign featured four...
View ArticleLinkedIn: Here’s How to Change Who Can View Your Connections
By default, only your LinkedIn connections can view your complete list of connections on the platform. That being said, LinkedIn also gives you the option to hide your list of connections from other...
View ArticleBlockchain Can Spur an Advertising Revolution, Though Few Understand Its...
Let's start with a couple definitions. Blockchain is a technology that enables an anonymous, decentralized record of transactions. Imagine a public chain of information in which each link is a single...
View ArticleKris Bryant Crashes a Fantasy Draft as a Pizza Delivery Guy in Latest Prank...
Kris Bryant's such a screwball! In his latest pitch for Red Bull, the Chicago Cubs star and 2016 National League MVP pranks a fantasy baseball draft by showing up disguised as a pizza delivery guy....
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