Want to Intern at Havas New York? Go Ahead and Text the CCO Directly
Harry Bernstein's phone will soon be buzzing like crazy. That's because the Havas New York chief creative officer is brazenly pasting the number on ads in New York City and on 14 college campuses...
View ArticleSocial Media Is Not a Customer Experience Solution
We've all been there, both in-store or on the phone, where the customer experience is so poor that you want to end your relationship with the brand instantaneously--right then and there. How many times...
View ArticleDunkin’ Donuts Trots Out Branded Running Shoes in Honor of the Boston Marathon
"America runs on Dunkin'" may be a decade-old hyperbolic slogan, but it's about to become quite literal--for a few thousand people, anyway. Dunkin' Donuts has joined the fray of brands branching out...
View ArticleBud Light Consolidates $279 Million Social Media and Creative Account with...
AB InBev is consolidating social media and creative duties for its top-selling Bud Light brand with Wieden+Kennedy. The agency's New York office has handled creative for Bud Light since July of 2015,...
View ArticleLinkedIn: Here’s How to Change Your Active Status
LinkedIn's Active Status feature allows users to see when their connections are actively on LinkedIn or available to contact on mobile. If you don't want your own active status to be displayed, our...
View ArticleHolding Companies Are in Flux, Which May Lead to Less Diverse Portfolios
What is a holding company, and where did they come from in the advertising space? I saw the development of holding companies firsthand as a young advertising executive working for Dancer Fitzgerald...
View ArticleFacebook Revamped Its Privacy Tools in Its Latest Move to Pacify Users
Facebook's efforts to save face after the Cambridge Analytica data scandal continued with Wednesday's announcement of a cleanup of its privacy tools. Vice president and chief privacy officer Erin Egan...
View ArticleRoseanne Has the Last Laugh, Drawing 18.2 Million Viewers in Its Return
If any network executives were still on the fence about the ratings potential of a well-timed revival, the gargantuan numbers from Roseanne's return on ABC last night should put the matter to rest. The...
View ArticleFormer PepsiCo Exec Brad Jakeman on What’s Driving So Many Kendall...
Brad Jakeman, senior advisor and consultant for PepsiCo and the former president of PepsiCo's Global Beverage Group, is no stranger to controversy as the head of the in-house creative group responsible...
View ArticlePublicis Media Launches Global Commerce Practice
Publicis Media announced today the launch of a global commerce practice encompassing commerce strategy, media and marketplace investment, content and merchandising. According to a press release, the...
View ArticleLinkedIn: Here’s How to Stop Non-Connections From Following You
Did you know LinkedIn allows you to prevent strangers from following you and seeing your public updates? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleHow My Time in the Army Helped Hone My Creative Approach
My leadership philosophy came from a rather unexpected source, one that is not traditionally associated with innovation and creative thinking: the military. In 2001, I did something I never anticipated...
View ArticleThe True Story Behind These Delightfully Infuriating Ads in New York City’s...
Frequent New York City subway riders might have seen these ads throughout the month of March. Created by international money transfer service TransferWise, the ads feature short limericks with a twist:...
View ArticleWeTransfer Explores Björk and Jesse Kanda’s Work in Debut of New Creative...
Musician/actress Bj?rk and director/visual artist Jesse Kanda take center stage in the first installment of a new four-part video series from cloud-based file-sharing service WeTransfer. Dubbed "Work...
View ArticleFacebook’s Ad Metrics Cleanup May Hurt Publishers, Brands in the Long Run
Facebook has a reputation crisis. Between the Cambridge Analytica scandal weakening users' already shaky trust, and Elon Musk pulling Tesla's and SpaceX's pages, the platform is grappling with a...
View ArticleHuge Promotes International President to Global CEO as Former Chief and...
Today, Interpublic Group's Huge announced the promotion of Michael Koziol to global CEO, effective immediately. The former international president replaces Aaron Shapiro, who co-founded and led the...
View ArticleXfinity’s Clever Prerolls Tell You How Much the Ensuing Videos Will Cost in...
A clever new preroll campaign from Xfinity looks to help YouTube viewers cut their data bills--by warning them about how much the ensuing videos will cost to watch in data charges on their smartphones....
View ArticleBrands Need to Embrace AI to Remain Relevant With Ever-Changing Consumers
At its peak in 2004, Blockbuster had over 9,000 stores in total. In 2011, the last store was bought by Dish Network, putting the neighborhood video rental company out of business. Redbox and, finally,...
View ArticleEquinox and Adobe Execs on the Future of Design and Creating the Best Brand...
Content is everything and everywhere, a sentiment that Equinox's director of digital design, Cecilia Farooqi, knows all too well. Farooqi is responsible for overseeing Equinox's digital experiences and...
View ArticleSuperior Customer Experiences Start With These 3 Things
In 1997, I was flying out to San Jose, Calif., to attend a meeting that could transform my career. Upon arriving at the airport, I realized I had left my suitcase on the Amtrak train I'd taken earlier....
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