Netflix Created a Clean, Custom Font That Could Save the Company Millions
Netflix has developed a new bespoke font called Netflix Sans that is clean, functional, subtly inspired by the brand's famous logo--and perhaps most important of all, economical. One of the design...
View ArticleHow Tech Is Changing the Casual Dining Industry
As a kid growing up in the '80s, I was no stranger to the family-friendly casual dining establishment. Both my parents worked, and they rarely felt like cooking after a long, hard day. We often found...
View ArticleHallmark Channel’s Upfront Was Snowed Out, But Winter Is Still Its Favorite...
For Crown Media Family Networks, winter giveth--and winter taketh away. The Christmas holiday was once again a bonanza for the company's Hallmark Channel. On the strength of Countdown to Christmas, the...
View Article5 Ways Social Media Will Disrupt Politics
Digital platforms took center stage in the election process when former President Barack Obama used them to reach young voters and win the presidency in 2008. Since then, its growing use and influence...
View ArticleNew Study Highlights How Much People Dislike Digital Ads
Social networks make announcement after announcement touting the increasing effectiveness of their ad-targeting capabilities, and most media companies build their economic models around a menu of...
View ArticleHow Twitter’s Trending Feature Can Be Applied to Every Area of Business
In 2013 Twitter launched its Trending feature -- a list of algorithmically-determined popular hashtags. Facebook rapidly followed suit, and since then the trending feature has become a staple of the...
View ArticleTarget Is Everywhere in Tonight’s Episode of NBC’s Superstore, Including the...
Target is no stranger to TV integrations. Over the years, the brand has been featured prominently in several series, including Jane the Virgin, Revenge and Modern Family. But the retailer has rarely...
View ArticleThis Look Inside Spike Jonze’s Apple Ad Is as Fascinating as the Film Itself
Apple's short film "Welcome Home," directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod...
View Article5 Stages in Addressing #TimesUp Advertising
First of all, a moment of pause that there are 180 women with C-level titles in advertising. Praise be. Then another nod of affirmation that they joined forces to declare #TimesUp for harassment and...
View ArticleVH1 Got Down and Sissy With Its Messenger Bot for RuPaul’s Drag Race
Did the social team at VH1 do a thorough job on Sissy That Bot, the new Facebook Messenger bot debuting on the same day of the premiere episode of season 10 of RuPaul's Drag Race? "Yas Gawd!" Sissy...
View ArticleSnapchat Is Doling Out Free Stats to Brands on How Many Users Visit Their...
After a rough first year as a public company, Snapchat is looking for ways to differentiate itself from other social platforms, and it's possibly found one way: location. Location and social media have...
View ArticleFacebook Messenger: Here’s How to Remove Someone From a Group Chat
Have you ever wanted to remove a user from a group conversation on Facebook Messenger? Our guide will show you how this is done. Note: These screenshots were captured in the Messenger application on...
View ArticleGoodby Silverstein & Partners Beats Out Droga5, W+K to Win BMW Creative Review
BMW has named Goodby Silverstein & Partners as its new U.S. creative agency of record after a competitive review, the automaker confirmed today. In addition to brand creative, the agency will also...
View ArticleQ&A: Facebook’s Carolyn Everson on Privacy Changes and Protecting Consumers’...
Following Facebook CEO Mark Zuckerberg's announcement on Wednesday that Facebook plans to audit thousands of apps that might have had excessive access to user data on the platform until 2014, the...
View Article3 Ways Both Publishers and Advertisers Can Reach Generation Z
Millennials: The word alone is probably enough to draw a reaction from most people. In digital media, however, this generation has represented one thing: a profitable audience. But as millennials...
View Article3 Trends That Emerged From Shoptalk and What They Mean for the Retail Industry
At the third annual Shoptalk conference in Las Vegas, brands spoke on panels, at keynotes and with others in the industry about the various innovations they're working on to make consumers happy. Some...
View ArticleOld Spice’s New Print Ad in GQ Contains a Full-Sized Disposable Paper Blazer
Fragrance advertisers think they're cool with their scent-strip print ads in glossy magazines. But Old Spice, as it so often does, one-ups the industry with its latest stunt--a print ad in the new GQ...
View ArticleSocial Commerce Is Here, But Is It Ready for the Mainstream Consumer?
Between "buy it" buttons on Pinterest and shoppable posts on Instagram, social commerce feels less like a feature of the future and more like a possibility of the present. However, industry insiders at...
View ArticleBryan Cranston and an Orange Battle Alzheimer’s in This Powerful Animated PSA
Bryan Cranston wants you to share the orange. It's not an ad for citrus juice. It's not a promo for the Annoying Orange. It's a powerful PSA that seeks to raise money to battle Alzheimer's disease and...
View ArticleHow Blockchain Tokenization Provides a New Opportunity to Track a Product’s...
The resale market for sneakers is a billion dollars, the overall resale apparel market is $17 billion, used smartphones are $17 billion. From apparel to consumer electronics to cars, a significant...
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