How Mommy Bloggers Helped Create Influencer Marketing
It's Women's History Month, an annual recognition of the many women who have made contributions to history, culture and society, and I find myself thinking about the impact women have had in the...
View ArticleA Glance Unlocks All in Apple’s Wild and Colorful High School Number
Apple is out with a new ad for the iPhone X, and it's a blast. In the minute-long spot, a high schooler has a field day when she realizes she can unlock anything, just by looking at it. Designed to...
View ArticlePublicis.Sapient Nabs Chief Marketing Officer From Deloitte
Publicis' digital business transformation unit, Publicis.Sapient, turned to global consultancy Deloitte to find its new chief marketing officer. Teresa Barreira will serve in the role and be tasked...
View ArticleUber Suspends Self-Driving Tests After Autonomous Car Kills Pedestrian
A self-driving car operated by Uber struck and killed a pedestrian in Tempe, Ariz. Sunday night in what is being described as the first reported fatal car crash involving an autonomous car. According...
View ArticlePinterest Shopping Ads Are Now Available to More Brands
"Hundreds of businesses" are getting access to Pinterest Shopping Ads, which it began testing with "a couple of dozen" retailers--including Ulta, Venus, Overstock, Lowe's, eBay, Wayfair and IKEA...
View ArticleWe’re in a Retail Renaissance and Focusing on Data Is What Separates the...
Despite reports of hard times in retail, which most recently included the death of Toys R Us, a new report from Salesforce and Deloitte says we're actually in the midst of a retail renaissance, which...
View ArticleSamsung’s Cheil Expands Its In-House Content Marketing Divisions to the U.S.
Cheil North America today announced that it's taking its content marketing units, which first launched in Toronto in 2014, to the United States. Cylndr Productions will open shop in Ridgefield, N.J.,...
View ArticleWieden+Kennedy Is Losing the Founder and the Managing Director of Its Tech...
Nilesh Ashra and Paulo Ribeiro--the founder and managing director, respectively, of Wieden + Kennedy's creative technology group The Lodge--recently announced that they will be leaving the agency to...
View ArticleHow Paid and Organic Facebook Efforts Support Each Other
Facebook can be a strong source of insight into many of your followers' behaviors and descriptions. From demographic data, geographic targeting, interests, likes, etc., you can learn quite a bit about...
View ArticleFacebook Exec Addresses Cambridge Analytica Breach and Offers Tips to...
Despite the news about how one firm, Cambridge Analytica, improperly used Facebook to collect user data on about 50 million Facebook users, top executives have mostly remained silent on the topic. That...
View ArticlePinterest Thinks the Future Lies in Visual Discovery—and Wants Retailers to...
Pinterest is trying to prove that it's a visual discovery platform that can actually drive purchases and a connection for brands. That's not to say the company has it all figured out, but Pinterest is...
View ArticleCynthia Nixon Becomes the Latest Star of a New Kind of Political Advertising
Something is changing in our politics--waves of resistance that ebb, then spike when called upon. One such spike happened in our last round of elections: New Jersey Republican politician John Carman,...
View ArticleFacebook’s Data Predicament Isn’t Likely to Affect Advertising on Instagram
Facebook CEO Mark Zuckerberg is presumably sweating a little this week. The social platform's market cap dropped by $50 billion, and government officials on both sides of the Atlantic call for answers...
View ArticleYouTube Is Making It Easier for Users to ‘Go Live’
YouTube users on desktop can now livestream without dealing with encoders or additional software, and the Google-owned video site is working on adding that capability to specific mobile devices "in the...
View ArticleAmazon Is No. 1 on the 2018 LinkedIn Top Companies List
Amazon vaulted its way to the top of the 2018 LinkedIn Top Companies list, swapping positions with last year's leader, Google parent Alphabet, which came in second. They were joined in the top five by...
View ArticleGoogle Wants Retailers to Help Them Turn Search Queries Into Actual Purchases
Consumers use Google to search for products--and Google knows it. Now, with the introduction of Shopping Actions, the company wants to turn those search queries into actual purchases--while remaining...
View ArticleWalmart’s Ecommerce CEO Explains Why Its Many Acquisitions Will Help It Reach...
While Walmart's acquisitions of ModCloth, Jet, Bonobos appear like a game of catch up to the rest of the industry, Marc Lore, president and CEO of Walmart Ecommerce US, said there's a bigger strategy...
View ArticleDrew Barrymore Puts on Her Dancing Shoes in a Bubbly Musical for Crocs
Although Drew Barrymore is a prominent actor--a member of a legendary family of thespians, appearing at the age of 6 in ET, and, most recently, in the second season of the Netflix series Santa Clarita...
View Article6 Ways Social Media Can Enhance Your Adventure Travel
"Everyone wants to plan ahead and book something they read about on social media. Whatever happened to the excitement of just buying a plane ticket to a place without any reservations and then seeing...
View ArticleHow to Tell When a Product Is Truly Powered By AI
With technology moving as fast as it is, we're all scrambling to stay relevant. And marketers are no exception. Every day, we're met with stories about robots taking over our jobs and AI-less...
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