Nielsen Social Content Ratings, Week of March 5: iHeartRadio Music Awards Rock
TBS' presentation of the iHeartRadio Music Awards tallied 10.858 million interactions across Facebook, Twitter and Instagram, dominating the Nielsen Social Content Ratings for the week of March 5. The...
View ArticleIPG Mediabrands’ Ad-Tech Unit Cadreon Appoints First Female Global CEO
Today Cadreon, IPG Mediabrands' ad-tech specialist unit, announced the promotion of its first female global CEO. Erica Schmidt takes on the role after previously serving as executive vice president and...
View ArticleRelying on Social Marketing? Give Outdoor Advertising Another Look
When I was expansion manager for grocery delivery service Instacart circa 2014, I ran into a problem: declining effectiveness of our social media and online ads. The market was simply too saturated,...
View ArticleFacebook IQ: Keep Your Eyes on the Calabaza
Facebook users were hungry for calabaza in February, as conversation volume about the West Indian pumpkin--as well as related terms cheese, chicken, empanada, flor, flowers, ham, onion, quesadilla,...
View ArticleWalmart Expands Grocery Delivery to 100 Cities to Keep Up With Amazon
Walmart is expanding its online grocery delivery service from six to more than 100 metro areas, saying it will reach more than 40 percent of U.S. households by the end of the year. According to the...
View ArticleHow Lyft Prepares for the Surge in Demand During South by Southwest
As droves of people arrive in Austin, Texas, for the music portion of South by Southwest, Lyft is gearing up for its biggest time of the year, when thousands of out-of-towners pile into cars. According...
View ArticleHeadspace Provides SXSW Attendees With a Quiet Place to Completely Disengage
From sessions to experiences to films to music, there's plenty to check out at South by Southwest in Austin, Texas--and the week can go from stimulating to overstimulating before you know it. That's...
View ArticleForrester Says Only 15% of B-to-B Marketers Are Fully Compliant With GDPR
The advertising industry's digital day of reckoning is a little more than two months away, when the European Union's wide-ranging regulations for data protection and privacy go into effect on May 25....
View ArticleNike Shoppers Can Now Test-Run Sneakers on a Treadmill Hooked Up to a Video Game
When you're running on a treadmill like a compulsive little hamster, or just going about your daily business, you may imagine yourself as the star of your own modern Super Mario-style video game,...
View ArticleWhy the Meal Kit Market Is Probably Overheated and Overhyped
Meal kit companies promise to make consumers' lives easier by eliminating the drudgery of grocery shopping and meal planning, but they also pitch themselves as friendly kitchen companions who can make...
View ArticleVideo: A Day at SXSW Browsing Some of the Best Activations
Walking through South by Southwest is like going to a giant, over the top, sometimes futuristic carnival. This year we've stumbled upon baby goats, robotic dogs and a giant head of lettuce. Adweek...
View ArticleOculus Celebrates Socially Conscious Virtual Reality Films at SXSW
Virtual reality: great for intense gaming experiences and apparently, immersive and socially important films. At least that's what Oculus is trying to create with its VR for Good's Creators Lab...
View ArticleStorytelling and the Myth of Diminishing Attention Spans
For some time now, we've heard that in marketing, shorter is better. From video to copy, snackable is now the preferred adjective for everything. The accompanying narrative goes like this: People are...
View ArticleWomen Encounter Their Way Cooler Doppelgängers in This Springtime Pursuit Ad...
Ever see Sliding Doors? It's this movie where Gwyneth Paltrow misses her train and kicks off an alternate storyline to her life. The other Gwyneth doesn't miss the train, and for the rest of the movie...
View ArticleDespite Nancy Dubuc’s Abrupt Exit, A+E Networks’ Upfront Pitch Stresses Brand...
Planning an annual upfront event is hard enough for a media company, but it's even tougher when the CEO abruptly announces just three days earlier that she's stepping down, as A+E Networks' Nancy Dubuc...
View ArticleThe 5 Best Ad Campaigns adam&eveDDB Made for Harvey Nichols
One of the great creative partnerships in brand marketing, U.K. retailer Harvey Nichols and London agency adam&eveDDB, has come to an abrupt and unceremonious end. But while the 17-year client...
View ArticleVideo: Inside the Super Secret Batmobiles at Warner Bros.’ SXSW Activation
Warner Bros. subsidiary DC Comics is bringing its comic books to life for its 2018 SXSW activation. The film and TV studio brought several vehicles from two Batman films, as well as last year's Justice...
View ArticleRihanna Blasts Snapchat for Approving an Ad Mocking Domestic Violence
Days after social media users called out Snapchat for running an ad making light of a 2009 domestic abuse case involving Rihanna and then-boyfriend Chris Brown, Rihanna took to Instagram Stories to...
View ArticleNike Reshuffles Marketing Leadership Amid Reports of ‘Behavior That Is...
An internal memo sent to staff today by Nike chairman, president and CEO Mark Parker announced several major changes to the athletic-wear giant's marketing department while also mentioning an...
View ArticleGolin Calls on Agencies to Support Female Creatives in New #MeToo Push ‘Have...
Golin, an integrated agency spanning public relations, digital and content, partnered with The 3% Conference, SheSays and EvolveHer today to launch a campaign calling on agencies to "Have Her Back" in...
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