4 Steps for Effectively Managing a PR Crisis
The best way to survive a brand crisis is to start planning before the crisis hits. Get your plans in order Each crisis may come as a surprise, but your response should not be. Smart organizations have...
View ArticleWhy Brands Must Form an Identity to Retain Customers in the Voice Economy
Not so long ago, we'd only initiate a conversation with a brand if something had gone wrong, but we're now starting to use conversation to do much more: to explore options, to make purchases and even...
View ArticleAfter Closing Scripps Deal Last Week, Discovery Sets Unified Upfront Strategy
Less than a week after Discovery Communications finalized its acquisition of Scripps Networks Interactive, the combined company has unveiled an upfront strategy in which it will be going to market as a...
View Article4 Ways to Fight Influencer Fatigue in an Increasingly Wary World
Facebook co-founder and CEO Mark Zuckerberg's announcement in January that the social network is changing its algorithm to highlight posts from friends and family members in News Feed, rather than...
View ArticleInfographic: The Widening Gap Between Customer Service and the Customer
Anyone who's ever had an infuriatingly long call with a company over a big bill probably doesn't exactly have a warm and fuzzy feeling about that brand. But in a world where consumers can buy enough...
View ArticleWhy Consumers Are Increasingly Willing to Trade Privacy for Convenience
Consumers have long exchanged data for services they find valuable, like email addresses or location for free Wi-Fi and social media profiles for easier site logins, but they are starting to let...
View ArticleFast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of Small,...
For decades, fast-food chains have chased quick sales with limited-time promotions and products (R.I.P. McDonald's McPizza and Wendy's 2012 luxe hamburger with lobster claws and caviar) and...
View ArticleAs the Lines Blur Between Agencies and Consultancies, New Shops Are Taking a...
After years of headlines about consultancies eating ad agencies' lunches, the two groups are increasingly starting to look alike. Since everything in marketing revolves around the client, it shouldn't...
View ArticleQ&A: Edelman’s Global Chair of Crisis and Risk on What Makes a Crisis
When brands have a crisis, they call the Winston Wolfe of public relations, Harlan Loeb. Loeb, who runs Edelman's crisis and risk mitigation practice, didn't grow up in the PR business. A lawyer by...
View ArticleIt’s Time for Brands to Invest More in Mobile Advertising
The advertising industry has been talking about the "year of mobile" as the holy grail of interactive television ecommerce for almost as long as they've been talking about buying Jennifer's Aniston's...
View ArticleHow Fake Traffic on Facebook Is Damaging Your Brand
By Facebook's own estimates, as much as 2 percent to 3 percent of its profiles could be fake, and 6 percent to 10 percent could be duplicate accounts. This means 270 million of the social network's 2.1...
View ArticleSelf-Serve Ad Platform Spotify Ad Studio Is Expanding to the U.K. and Canada
Self-serve audio ad platform Spotify Ad Studio debuted in the U.S. last September, and the U.K. and Canada are next on the music-streaming service's playlist. Spotify announced the expansion of its...
View ArticleBurger King Staged a Car Fire on a Highway, and Surprised Those Who Stopped...
Today is Good Samaritan Day. And rather than spend 15 minutes whipping up a dumb social post, Burger King goes the extra mile with a fun real-world stunt--staging a car fire on the side of a highway,...
View ArticleFrom the Super Bowl to This Is Us, NBC Is Using Its Biggest Telecasts to...
Of all the new midseason broadcast series this year, few are getting the network support needed to thrive like NBC's Rise. The network gave the drama--about a high school teacher (How I Met Your...
View ArticleWassmeran’s EVP of Brands Went From Working on the B-1 Bomber to Sports...
Growing up, Heidi Pellerano wanted to be an Olympic athlete and the first Puerto Rican woman on the moon. Instead, she earned a degree in electrical engineering from Duke University and got a job...
View ArticleAt Adweek’s Elevate: AI, Experts Mused on How Tech Will Change the Marketing...
On March 6 in New York, Adweek gathered industry experts at Boston Consulting Group's headquarters to discuss the impact artificial intelligence and machine learning are having on marketing. The event,...
View ArticleHow FedEx’s Founder Revolutionized Shipping With a Mediocre College Term Paper
In October 1987, all eyes were on the small town of Midland, Texas, where an 18-month-old girl named Jessica McClure had fallen 22 feet to the bottom of an abandoned water well. Rescuers decided the...
View ArticleThis Creative Shop Thinks It Has the Formula to Perfect Experiential
If social media ceased to exist, experiential marketing would, too. That's according to experiential-focused NA Collective, a New York indie agency described as half production studio, half creative...
View ArticleAB InBev’s Breckenridge Brewery Celebrates Colorado in First National Campaign
Breckenridge Brewery is launching its first national ad campaign in its 28-year history. Founded in 1990 in Breckenridge, Colorado as the state's third craft brewery, Breckenridge Brewing expanded two...
View ArticleYouTube Is Working With Wikipedia to Add Context to Conspiracy Videos
The past 18 months have been tough for YouTube. Between discovering Russia-linked propaganda ads and dealing with brand safety issues that are a result of the platform's sophisticated programmatic...
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