HBO’s All-Star Cast Quietly Urges Americans to Vote in a Powerful Spot
Celebrities have donned black for Time's Up, marched on the White House advocating for women's rights and gun reform, and ultimately have been the face and driving force behind social change across...
View ArticleInstagram Co-Founders Abruptly Depart, Leaving the Company’s Path Forward...
Instagram co-founders Kevin Systrom and Mike Krieger abruptly departed the company Monday night, leaving the future of the Facebook-owned app uncertain. In a statement, Systrom, Instagram's CEO, wrote...
View ArticleSurvey Says: Twitter Wants Its Users to Help Craft Its Dehumanization Policy
Twitter is turning to its users for help crafting its dehumanization policy, making a survey available via this blog post where people can share their feedback until Tuesday, Oct. 9, at 6 a.m. PST/9...
View ArticleDunkin’ Drops the ‘Donuts’ as the Latest Brand to Shorten Its Name
The latest in the name-shortening branding trend involves the stuff that America runs on: coffee. In what it calls an extension of its "first-name basis" with fans, the chain formerly known as Dunkin'...
View ArticleNielsen Social Content Ratings, Week of Sept. 17: 70th Primetime Emmy Awards...
The 70th Primetime Emmy Awards drew 5.132 million interactions across Facebook, Twitter and Instagram during the week of Sept. 17, topping the Nielsen Social Content Ratings list of television series...
View ArticleTwitter Brought the Fantastic Beasts: The Crimes of Grindelwald Trailer to...
Some Fantastic Beasts took over billboards in New York, Toronto and Tokyo, with an assist from Twitter. Legendary author J.K. Rowling debuted the trailer for upcoming feature film Fantastic Beasts: The...
View ArticleBrands Need to Be Prepared for the Inevitable Crisis, Bozoma Saint John Says
When it comes to a brand crisis, it's not a matter of if but when, according to Endeavor CMO Bozoma Saint John, who emphasized her point to Brandweek attendees by humming the theme song from Jaws. To...
View ArticlePinterest Is Opening Up Its First Office in Canada Next Month
Pinterest will set up shop in its first Canadian office next month, in downtown Toronto, where newly hired country manager Erin Elofson will run the show. Elofson most recently led sales teams at...
View ArticleeMarketer: Snapchat’s Self-Serve Platform Means More Advertisers, Less Revenue
While the move to a self-serve advertising platform in June 2017 sparked a rise in the number of advertisers on Snapchat, it also resulted in lower ad prices on the platform, according to the latest...
View ArticleFox Will Sell Its Stake in Sky to Comcast in a $15 Billion Deal
Four days after losing an auction with Comcast for control of Sky, 21st Century Fox has decided to sell Comcast its 39 percent stake in the European media giant in a deal valued at more than $15...
View ArticleHow to Build Consumer Trust in the Fourth Industrial Revolution
The Fourth Industrial Revolution is here. As explained by the World Economic Forum (WEF), it's a time defined by technological breakthroughs such as artificial intelligence, the Internet of Things...
View ArticleLinkedIn Rolled Out Self-Service Data Tool Talent Insights
Better late than never: LinkedIn announced last October that it would roll out Talent Insights, a self-service tool to give recruiters access to rich data on talent pools and companies, in the summer...
View ArticleMeet the Quirky Genes That Determine Who You Are in 23andMe’s New Ad Campaign
While many still think of DNA testing primarily as a way of learning about your geographic and ethnic heritage, 23andMe's new ad campaign focuses on helping you understand the many other data points...
View Article5 Mistakes for Brands to Avoid When Choosing a Celebrity Endorser
Selecting a celebrity partner is a high risk, high reward decision. With the wrong celebrity partner, a brand can tarnish its image and alienate consumers. But if chosen wisely, the celebrity can...
View ArticleNew Report Finds We Have Less Patience With Rebuffering Videos
The amount of video watched online continues to grow as viewing habits change, according to this year's State of Online Video report from Limelight Networks, a company that provides a content delivery...
View ArticleWhatsApp: Here’s How to Hide Your Status Posts From Certain Contacts
Did you know that WhatsApp allows you to hide your Status posts from certain contacts? Our guide will show you how this works. Note: These screenshots were captured in the WhatsApp application on iOS....
View Article6 Logo Design Tips That Will Make Your Brand Stand Out
If your goal is to build a brand or get your website noticed, the first thing people look for is your logo. Your logo is your brand identity and a visual that people should be able to immediately...
View ArticleCollegeHumor Launches New Ad-Free Subscription Service
CollegeHumor is launching an ad-free subscription service called Dropout to give fans even more content. The service will exist on a completely new website and launches in beta today at a tiered...
View ArticleHow Voice Activation Will Transform Healthcare and Streamline Its Processes
"Alexa, play two o'clock nightmares." Out of context, this seems a bit off. But when you learn that "two o'clock nightmares" is the name of a soothing playlist assembled by a man paralyzed by a spinal...
View ArticleHow Wieden+Kennedy Approached a Moment of Truth in Recruiting Diverse Talent
Moments of truth, as a general rule, connote tension or drama, and the person facing them either fails or comes out of it much stronger. That's why "Moments of Truth" was the theme of this year's...
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