With $39 Billion Bid, Comcast Beats Out Fox in Auction for Control of Sky
Twenty-one months after 21st Century Fox first began trying to buy the remaining 61 percent stake in European media giant Sky that it didn't already own, the company has lost an auction with Comcast...
View Article3 Brands That Enjoyed a Huge Bump on Social Thanks to the Kevin Hart Effect
When the comedian partners with a brand, he brings more than just a name. Kevin Hart is hands on, providing input on everything from design to content strategy. The results of his savvy approach are no...
View ArticleKevin Hart Just Might Be the Hardest-Working Man in Branding
"Grind time, baby!" Kevin Hart is ready for the day. In fact, he's pumped. On this particular morning in early September, Hart's about to plug the hell out of his new movie, Night School, on morning...
View ArticleThe Marketing Geniuses Behind Burger King and Anheuser-Busch Reveal Their...
It's rare to hear unguarded conversations between two of the industry's leading CMOs. How often do major marketers truly let loose during press interviews or run-of-the-mill conference panels? That's...
View ArticleOnce the Brand of Bros, Dollar Shave Club Is Now Aiming to Conquer the...
Could Dollar Shave Club, the former disruptor known for its budget-friendly razors and renegade marketing tactics, be the next big men's wellness brand? That's the vision the company's been pursuing...
View ArticleTake a Tour of Target’s Redesigned Store of the Future
Stop us if you've heard this one before, but traditional retail businesses have encountered their share of hurdles in recent years (like declining sales and rising digital competitors). As ecommerce...
View ArticleEditors’ Letter: Our Coverage of Brands Has Never Been More Interesting, or...
The original Brandweek magazine rolled into Adweek years ago, but the name has endured in many readers' minds. Today it's back, reimagined for 2018. Executives convening in Palm Springs, Calif., for...
View ArticleHow Away Shook Up the Sleepy Luggage Market With a Simple, Colorful Carry-On
Jen Rubio remembers the first time she saw a piece of Away luggage out in the world. It was February 2016, and Rubio--who founded the company with fellow Warby Parker alum Steph Korey the year...
View ArticleChipotle Keeps It ‘Real’ With New Campaign and Social Effort Highlighting All...
Chipotle wants the public to know it has moved on--and that thyme makes everything just a little more delicious. The chain, which has spent the past three-plus years proving to investors it could...
View ArticleSnapchat Is Partnering With Amazon to Test a Visual Search Tool
Snapchat is rolling out a new tool to let users identify objects in real life and then buy them on Amazon. The companies are announcing a partnership for a "visual search" feature, which will let users...
View ArticleIn New Campaign, Levi’s Becomes the Latest Brand to Urge Americans to Vote
Levi's has joined a growing list of brands launching campaigns that encourage participation in the upcoming U.S. midterm elections. The company kicked off a campaign ahead of National Voter...
View ArticleRobert Greenblatt’s Parting Thoughts on NBC, This Is Us and Rescuing Brooklyn...
Last month, as NBC Entertainment chairman Robert Greenblatt spoke with Adweek about his plans for the new TV season, he talked about what he thought NBC's toughest challenge would be this fall: "Just...
View ArticleWunderman Acquires Majority Stake in Marketing Technology Performance Company...
WPP global digital agency Wunderman has acquired a majority stake in marketing technology performance company Emark, strengthening the agency's Salesforce practice. "We have been following Emark's...
View ArticleIHOP Created a Pumpkin Pancake Beer, Literally Infused With Buttermilk...
Let's take a quick look at IHOP's year so far. It changed the name to IHOb (temporarily) to promote its burgers, and panic ensued. However, by all accounts, it worked pretty well--or not, depending on...
View ArticleWalmart Is Putting Lettuce on the Blockchain
Walmart and Sam's Club have asked their suppliers of leafy greens to start using blockchain technology to ensure "real-time, end-to-end traceability from farm to table" and to "speed up identifying,...
View Article4 Key Takeaways We Learned in Ad Tech Last Week
In the latest installment of Adweek's brand new programmatic advertising vertical, we rounded up the latest news in the ad-tech world so that you don't have to wade through all the jargon. Here's what...
View ArticleGoogle Releases Proposed Privacy Framework in Advance of Senate Committee...
Two days before a scheduled Senate hearing on consumer data privacy, Google has released a proposed data protection regulation framework for any potential federal privacy laws that could impact the...
View ArticleTwitter Is Doing Its Part to Get Out the Vote in the U.S.
Nonprofit, nonpartisan organization TurboVote has been the darling of social networks of late, with Twitter announcing that the two companies partnered to launch a National Voter Registration Day...
View ArticleLinkedIn Lit Up the Next Stage of Its ‘In It Together’ Campaign With an Emmy...
LinkedIn continued its strategy of using major awards shows as launching pads for its campaigns. The third phase of LinkedIn's In It Together integrated marketing campaign kicked off with television...
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