BMB Completes Management Overhaul With Arrival of New CEO
Cheil Worldwide agency BMB has hired Jason Cobbold as its new CEO. Cobbold will begin the role in October, leading BMB's management team and working to rejuvenate the agency's offering across its...
View ArticleNetflix Ends HBO’s 17-Year Emmys Streak as the Most-Nominated Network
Netflix continued its ascension to the top of the television industry today as the 70th Emmy Awards nominations were announced. The streaming service ended up with 112 nominations, edging out HBO's...
View Article3 Ways Creative Agencies Can Take Innovation a Step Further
Over the past decade, we've witnessed an explosion of new channels. Brands have more opportunities for engagement than ever. The tools for content creation have grown more powerful and yet also more...
View ArticleFrom Solemn and Lovely to Silly and Hilarious, Here Are the 5 Ads Up for an...
While certainly best known as a celebration of television's biggest hits and stars, the Emmy Awards also bestow a trophy to one advertisement each year. So among this morning's slew of Emmy nominations...
View ArticleCan a Little Spike Lee (and a Lot of Brooklyn) Save Uber From Its Troubled...
It's a few minutes before the house lights come down at the Brooklyn Academy of Music for the premiere of Spike Lee's new "joint," Da Republic of Brooklyn. Standing off to the side--largely...
View ArticleAerie Continues Its ‘Real’ Streak, Casting Models With Illnesses and...
Aerie's imagery just keeps getting more and more real. The lingerie retailer has been receiving kudos on social media this week for its latest round of images, which feature women with various medical...
View ArticleBustle Founder Wins Out in Bid for Gawker
A holding company led by Bryan Goldberg, the founder of Bleacher Report and Bustle, has won a bankruptcy auction for Gawker.com and its assets with up to a $1.5 million bid, according to reports. It's...
View ArticleNetflix Is Already This Year’s Big Emmy Winner, and What Else We Learned From...
Game of Thrones, Saturday Night Live and Westworld topped this morning's Emmy nominations tally, but that barely scratches the surface when it comes to analyzing this year's crop of TV nominees. From...
View ArticleThis Year’s 5 Most Outrageous Emmy Omissions
There was a lot to love about this year's Emmy nominations, including a strong showing from this year's sophomore class--but as usual, voters made some egregious oversights when filling out their...
View ArticleMichelob Ultra Chronicles What It Takes to Ride 205 Miles in a Day
Though Portland and Seattle have a Pacific Northwest rivalry, the cities can agree on cycling. Both often appear on lists of the most bike-friendly places in America due to the number of bike paths and...
View ArticleThe Martin Agency Creates Talent and Culture Unit Led by Former Obama...
IPG's The Martin Agency has created a new Talent and Culture department aimed at driving change and progress among its staff seven months after the ouster of longtime chief creative officer Joe...
View ArticleSarah Palin and Roy Moore Are Unwittingly Doing a Masterful Job Marketing...
Showtime has two politicians to thank for spearheading what has become a huge marketing campaign for its new satirical show Who Is America? The series, hosted by Sacha Baron Cohen, will apparently...
View ArticleThink Print Is Dying? Just Look to Vinyl for Evidence to the Contrary
They say print is dead. They gave their eulogies and laid it to rest. But I wouldn't say my goodbyes so soon. Consider vinyl. Records were supposed to die at least three deaths: at the hands of the...
View Article4 Reasons Why Animation Studios Are Flourishing While Live Action Video...
These days, it seems like most studios are going in and out of business as quickly as NYC restaurants. It's no secret that work is slow as brands begin to tighten spending by taking work in-house or...
View ArticleKids Won’t Eat Veggies? Bribe Them Shamelessly With Ore-Ida’s ‘Potato Pay’
Parents are constantly torn between two contradictory principles--standing firm and picking your battles. And for those with picky eaters, dinner time is often when these maxims come to a head. But...
View ArticleBuild-A-Bear Tries to Bounce Back From Its ‘Pay Your Age’ Fiasco
It started out innocently enough, as such things often do. Build-A-Bear Workshop declared Thursday "Pay Your Age Day," meaning customers could come in and build a bear at its workshops across the U.S.,...
View ArticleRoger Federer’s Racket Becomes a Musical Instrument in Wilson’s Quirky Audio...
Tennis icon Roger Federer holds countless records. His latest one is vinyl. To help tout the Swiss star's Pro Staff RF 97 Autograph racket, Wilson teamed up with production house Farm League and music...
View Article4 Steps for Influencing Merchandising Events’ Success
The way we consume or look for product information is changing. I could argue that it already has. Social media and video are playing a more active role in all aspects of the shopping journey. And this...
View ArticleBlue Apron Delivers a Delicious 40-Foot Mobile Pop-Up
Blue Apron, the boxed meal delivery company, recently announced their "Blue Apron Unboxed" initiative; celebrating home cooking with a series of pop-ups that launched at the end of May in New York...
View ArticleThink You’re Better Than Everyone Else? Then Planet Fitness Isn’t for You
Which cliche shall we start with about the gym? If you're Planet Fitness, you continue the narrative of people who might think they're better than you. In a new spot from Hill Holliday, we are...
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