As the Industry Evolves, It’s Time for CMOs to Act Like CEOs
Gartner's prediction that CMOs will outspend CIOs on technology is now a fact: CMOs will use 12 percent of their company's revenue on marketing technologies in 2018. It makes sense. Just as a consumer...
View ArticleMarketing Independent League Baseball Is All About the Experience—and Not the...
Players past and present are the pillars of marketing for Major League Baseball, and affiliated Minor League Baseball clubs often highlight the presence of highly touted prospects that will eventually...
View ArticleJet Lagged? Delta and Equinox Have Created a Recovery Workout Called ‘Sweatlag’
Despite its vaguely unpleasant-sounding name, Delta and Equinox collaboration "Sweatlag" is actually about keeping you in tip-top shape when you travel. Everyone knows jet lag can be an unfortunate...
View ArticleHow Brands Can Use Data to Bridge the Gap Between Human and Machine
It may seem counterintuitive that, in order to make a more human connection with consumers, we've found ourselves using machines to be less machine-like. However, in order to remain human-centered amid...
View ArticleWill Free Entertainment Boost Prime Day Sales This Year?
Robbie Williams is a huge pop star in the U.K.--the British equivalent of a Justin Timberlake (but probably not quite a Beyonc?) whose first brush with fame came with a pop group in the '90s and who...
View ArticleHow Does a Food’s Color Affect Its Taste? This Supermarket Ran an Experiment...
Intermarch? shows how artificial ingredients can color our perceptions and even subvert our sense of taste in a 60-second film introducing the French grocery chain's L'Essentiel range of natural food...
View ArticleHeadCount.org Is Using Concerts to Grab the Attention of Pro-Weed Voters
Not all people who attend concerts are consumers of cannabis, and not all consumers of cannabis attend shows, but nonpartisan voter engagement organization HeadCount.org is looking to connect with the...
View ArticleLawyers for WPP and Martin Sorrell Exchange Letters Over Ex-CEO’s ‘Unlawful’...
The spat between WPP and former CEO Martin Sorrell over the future ownership of digital production company MediaMonks quickly escalated into a potential legal battle this week. The Guardian first...
View ArticleSonos’ Future Is at the Mercy of Tech Giants as It Heads Into IPO
Sonos filed for an initial public offering on Friday amidst an ongoing business transformation that will test its mettle against tech's biggest names. The long-anticipated move comes as the stereo...
View ArticleWPP’s Mirum Appoints First Female CEO to Lead U.S. Operations
Today Amanda Seaford joined WPP's Mirum, the network formed in 2015 via the consolidation of J. Walter Thompson's global digital agencies, as both its first U.S. CEO and the first woman to serve in a...
View ArticleNickelodeon’s Broadway Bet Doesn’t Pay Off as Its SpongeBob SquarePants...
SpongeBob SquarePants has been minting money for Nickelodeon since the show debuted in 1999. But after 11 seasons, two movies and more than $13 billion in merchandising revenue, the animated residents...
View ArticleOmnicom Digital Strategy Consultancy TLGG Expands to the U.S.
Digital strategy consultancy TLGG is expanding to the U.S. with an office in the New York hub of parent company Omnicom. The move will allow TLGG to offer its digital strategy, business model...
View ArticleNew Survey Finds World Cup Fans Are Even More Passionate Than Expected
Soccer in the United States is flourishing--especially among young fans--and will continue to grow in interest, according to a study released today by NBCUniversal Telemundo Enterprises in partnership...
View ArticleHow Cannabis Manufacturers Tell a Story Through Their Sophisticated Packaging
Product packaging is one of the oldest branding disciplines. Now, packaging is increasingly becoming a storytelling medium, especially in a nascent industry like recreational cannabis. Gone are the...
View ArticleNary a Sponsor In Sight, This World Cup Animation Is a Charmer
As a general rule, World Cup advertising tends to include fast food, soda or any other manner of official connection to the tournament itself. Stretching its legs, however, creative production company...
View ArticleEvian Says Goodbye to Decade-Long Babies Campaign and Introduces...
For Evian, it's out with the old and in with the new. As of today, the brand is saying goodbye to its iconic babies campaign, which it first rolled out nearly 10 years ago, and is debuting a new...
View ArticleIkea Takes the High Road as English Fans Get Sassy After World Cup Win
At this year's World Cup, two teams were hard to root against. Japan's team reminded everyone about the importance of courtesy by not only cleaning up their locker room but leaving a thank-you note to...
View ArticleWasserman’s Laundry Service Parts With CEO Jason Stein and Lays Off 40-60...
Creative agency Laundry Service and its production wing Cycle went through a large-scale "restructuring" today, parting with founder and CEO Jason Stein as well as dozens of staff members. Wasserman,...
View ArticleGSD&M Launches Strategy Studio to Expand Its Strategic Leadership...
Austin-based creative agency GSD&M is launching a strategy studio consisting of general marketing strategists and decision sciences specialists. Through the creation of the new model, the agency...
View ArticleMcCann Health Fires Global CCO Jeremy Perrott ‘Following an Investigation’
McCann Health global CCO Jeremy Perrott has become the second major creative leader in two days to be abruptly fired for unspecified behavioral violations. Less than 24 hours after Ogilvy terminated...
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