Squarespace’s Super Bowl Teaser Reveals Martin Scorsese’s Collaborator: His...
Legendary director Martin Scorsese gets creative help from his daughter Francesca Scorsese in Squarespace's Super Bowl 58 teaser. The charming four-minute film sets up the website building service's...
View ArticleNetflix Books Expedia for First Global Ad Partnership
This Netflix news will travel fast. Top line Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer's ad-supported plan...
View ArticleParamount Scores Largest Super Bowl Sales Ever, But Not Because of Taylor Swift
Taylor Swift's effect on the NFL has been an advertising Love Story, but the singer didn't have much impact on Paramount's record-setting Super Bowl 58 ad sales. Though the company hasn't announced its...
View ArticleThanks to Gen Z, Deeper Connections Will Become the Currency of the Future
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while...
View ArticleAdvertisers’ Biggest Predictions for 2024
As 2024 gets underway with a tumultuous January, one can only imagine what the next 11 months have in store. If the last few years have taught us anything, it's that anything can and will happen....
View ArticleCould Brands Fix Independent Film’s Funding Problem?
When writer-director Derek Mari and producer Dan Sima decided to make Crohnie, a short film based on Mari's experiences with Crohn's disease, they had to raise a production budget first. They...
View ArticleBen Affleck Pursues His Pop Star Dreams in Likely Dunkin’ Super Bowl...
Ben Affleck went viral during the 2023 Grammys for looking bored and dejected while sitting next to his wife, Jennifer Lopez. A Dunkin' ad released during this year's awards that teases a likely Super...
View ArticleFrench Crowds Give Chase to Try McDonald’s Improved Burgers
Quick-service restaurant giant McDonald's's is on a mission in France to improve its menu to the point where its burgers are so irresistible that people chase their customers to try them. Created by...
View ArticleBud Light’s Super Bowl Comeback Stars a Genie Who Loves to Party
After a tumultuous year, Bud Light is attempting to win over fans with a playful Super Bowl 58 ad featuring a genie who grants party wishes. As the Official Beer Sponsor of the NFL, the Anheuser-Busch...
View ArticleHow Honda Aims to Overcome EV Knowledge Gaps Through Educational Marketing
Honda is one automaker aiming to address gaps in public knowledge around at-home and on-the-go charging options for electric vehicles, as the company rolls out its first all-electric offerings in the...
View ArticleMcDonald’s Customers Told ‘Send Your Kitchens on Vacation’
Families in the Baltics are ready to give their overworked kitchen appliances a break as they seek out excuses to go to McDonald's. Created by TBWA Latvia, the 30-second advert from the quick service...
View ArticleThe New York Times Games Advertising Is More Than an Awareness Machine
The New York Times has expanded its stable of puzzles to nine since acquiring hit game Wordle for a seven-figure sum two years ago. Since then, the publisher has also added homegrown hits like...
View ArticleThree Years Post-Pandemic, Women Still Haven’t Returned to the Marketing...
In 2020, advertising leaders committed to expanding emphasis on DEI. In 2023, new data from nonprofit organization She Runs It shows some promising improvements, but also underscores that marketers'...
View ArticleM&M’s Is Celebrating Super Bowl Losers With Diamonds Made From Peanut Butter
M&M's is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the stars of the candy brand's narrative, instead of their at times controversial...
View ArticleLeveling Up Your Social Strategy With the Elevator Boys
In recent years, the creator economy has minted many social media stars. Then comes the challenge of maintaining that fame and continuing to create engaging new content. German creators the Elevator...
View ArticleAdweek Podcast: The Hispanic and Latinx Audience Loves Fútbol and Football
The TelevisaUnivision offices are buzzing with excitement and that is because they are streaming the biggest American futbol football game of the year--Super Bowl LVIII. Several brands are activating...
View ArticleWhy ESPN, Fox and Warner Bros. Discovery Teamed Up for New Sports Streaming...
The sports bundle is back. In a stunning move, Disney, Fox and Warner Bros. Discovery have teamed up to launch a new joint streaming TV service that combines sports rights. The joint venture brings...
View ArticleHow to Make Noise During Advertising’s Biggest Day
As a New England Patriots fan, I, like many others whose team missed the mark,, am looking forward to the Super Bowl for the ads. I understand how all-consuming this yearly event can be for...
View ArticleSnacking Tomato Company NatureSweet Picks Bakery as New Agency of Record
Snacking tomato brand NatureSweet has a new agency of record: Austin, Texas-based agency Bakery. The win comes after a four-months-long request-for-proposal process involving a handful of agencies,...
View ArticlePerfection Thwarting Progress: Response to IAB Tech Lab’s Missive on Google’s...
The Privacy Sandbox's road to industry-wide support hit another roadblock yesterday. The crux of the IAB Tech Lab's 106-page analysis focuses on the ways Google-backed cookie alternative\ Privacy...
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