Everything You Need to Know About Using Prime Video’s Ad Tier
Prime Video is now looking to extend its ad reach thanks to shows like Reacher. Four months after Amazon said it would be adding ads to Prime Video, the service launched in the U.S. this week, becoming...
View ArticlePublicis Health Settles Lawsuit Related to US Opioid Marketing
Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the...
View ArticleA Black Woman’s Burden: The Cost of Corporate ‘Excellence’
The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the...
View ArticleNielsen Expands OOH Panel in Push for Complete U.S. Household Coverage
Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting...
View ArticleClosing the Gender Gap With Shelley Zalis, CEO of The Female Quotient
Among the United Nations' 17 Sustainable Development Goals, one is actionable for every leader: gender equality. The existing disparities between men and women in the workplace come from a legacy...
View ArticleRoku Hires Publicis Exec Jay Askinasi as New Ad Sales Head
Charlie Collier, Roku's president of media, has made his two biggest hires since joining the connected TV company in 2022. Current CEO of Publicis Media's PMX U.S., Jay Askinasi, will join Roku in an...
View ArticleSpecsavers Ad Shows What Can Go Wrong Without Glasses in an Airport
Getting through a busy airport can be stressful at the best of times, but it can be even more problematic when your eyesight lets you down, as optical retailer Specsavers relays in its latest humorous...
View Article20 Groundbreaking Campaigns That Redefined Super Bowl Advertising
If the Super Bowl is advertising's peerless platform--and it is, with north of 110 million viewers and a prized place in marketing history--is it any wonder some performers crack under the pressure?...
View ArticleEos’ Cheeky Twist on Valentine’s Day Is NSFW
A wise person once said, "don't read the comment section," but there might be some golden nuggets of inspiration hidden there--at least for beauty and skincare brand Eos. Eos has grabbed attention with...
View ArticleBoardroom Pins Its Profitability to a Star-Studded Experiential Strategy
Sports and media publisher Boardroom is on pace to generate eight-figure revenue and record its fourth straight year of profitability in 2024, said cofounder Rich Kleiman. The 30-person publisher,...
View ArticleDove’s Hard Knocks Message Encourages Body Confidence in Super Bowl Ad
Dove's first body positivity spot in the Super Bowl in nearly 20 years will celebrate body confidence for girls in sports. The ad, produced by ADWEEK's Global Agency of the Year Ogilvy, puts on a...
View ArticleStarry’s First Super Bowl Ad Finds the Soda in a Love Triangle
Following its launch just one year ago, PepsiCo's Starry lemon-lime soda will make its Super Bowl debut in 2024 in a 30-second spot starring rapper Ice Spice. Created by VaynerMedia, the "Love...
View ArticleBillie Eilish, Olivia Rodrigo and Dua Lipa Help Drive Strong Grammys Ad Sales
The Grammys should say a big thanks to Dua Lipa--because its ad sales are levitating. Top line The upcoming broadcast of the 2024 Grammys on CBS is seeing "tremendous demand," a Paramount spokeswoman...
View ArticleSuper Bowl 58 Regional Roudup: More Buzz for Less Cash
At $7 million a pop, a national buy in the Super Bowl is a pricey ticket for advertisers. Those who want to save some cash but still get the cache of being in the Big Game opt for a regional or local...
View ArticleHere’s What to Know About Nielsen Suing VideoAmp
Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging...
View ArticleTechMagic Podcast: The Apple Vision Pro Is Here
In this episode of TechMagic, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. Hackl discusses why she's...
View ArticleThe Future of Platforms and Social Strategy in 2024
Every year, social media managers and marketers face the challenge of determining what will be popular and how to make their content unique. In this episode of Young Influentials, ADWEEK digital editor...
View ArticleGoogle Pixel Celebrates Accessibility in Its Latest Super Bowl Ad
For the past two years, Google has used its Super Bowl spot to tout the capabilities of its Pixel camera, including its Real Tone skin representation feature and the ability to fix mistakes (or delete...
View ArticleNetflix Celebrates New Season of Love Is Blind With AR-Enabled Wine
Ahead of the Season 6 premiere of Love is Blind on Netflix Feb. 14, Netflix partnered with wine company Cupcake Vineyards to release a "Love Is Wine" Chardonnay with AR-enabled labels. Shoppers can...
View ArticleFrom Quirkiness to Global Relevance: Unveiling Crocs’ Iconic Transformation
On this episode of the Marketing Vanguard podcast, host Jenny Rooney sits down with Heidi Cooley, chief marketing officer of Crocs, to delve into the brand's transformative journey. From embracing...
View Article