Marketers, Beware of Using ‘Digital Focus Groups’ for Human Insights
Noted advertising futurist Rishad Tobaccowala recently published an article in which he claims, in response to Bill Gates, that "AI will have far greater impact than the microprocessor, the PC, the...
View ArticleParamount Denies Any Nickelodeon Super Bowl Ad Sales Struggle
As Paramount gears up for its first-ever alternate Super Bowl broadcast on Nickelodeon, the company is setting the record straight. Speaking at ADWEEK's Outlook 2024 in New York on Tuesday, Paramount...
View ArticleSnickers’ Latest Rookie Mistakes AR Experience Celebrates the Super Bowl
Ahead of Super Bowl 58 on Feb. 11, augmented reality company Blippar worked with Snickers and The Mars Agency to launch a new Snickers and NFL Rookie Mistake augmented reality experience. This is a...
View ArticleLayoff Speculation Hits Paramount Following CEO Memo
Layoffs are apparently in the works at Paramount. Top line On Thursday, Paramount CEO Bob Bakish sent an internal memo seemingly announcing cuts, saying a 2024 priority is to drive earnings by growing...
View ArticleADWEEK’s TV Upfronts and NewFronts 2024 Calendar
If it seems like upfront announcements come earlier and earlier each year, they absolutely do. The 2024 TV upfront season is well underway, following a 2023 slate of events featuring new entrants and...
View ArticleThere’s No ‘Vs.’ Between Brand and Performance Marketing
At a panel entitled "Brand vs. Performance," the brand marketing, performance marketing and "versus" portions of that thesis were all up for debate. As SeaWorld Parks & Entertainment chief...
View ArticleKitchen Appliance Brand Lēvo Boosts Sales Through Chatbot
Denver-based kitchen appliance brand Levo, known for its patented herbal infusion technology, saw an uptick in sales thanks to its generative artificial intelligence chatbot, Herb. "Approximately 30%...
View ArticleQ&A: Cotopaxi CBO Brad Hiranaga Details Why It Sponsored Sundance’s Iconic...
Outdoor apparel brand Cotopaxi sponsored the Sundance Film Festival this year, after the Sundance Institute ended a decade-long relationship with luxury outdoor apparel retailer Canada Goose. The pivot...
View ArticleNaomi Osaka Chose a Taboo Path. Bobbie Walked With Her
Bobbie, a mom-founded baby formula brand, signed four-time Grand Slam tennis champion and new mom, Naomi Osaka, to star in its first major TV campaign "Parents Push Harder." This marks Osaka's return...
View ArticleActivations and Adjacent Ads Capitalize on Super Bowl Buzz
Having an ad during the Super Bowl broadcast costs a lot of money. Aside from the $7 million for a 30-second ad buy, there are huge production costs and, most likely, a big celebrity fee on top. Many...
View ArticlePopeyes Isn’t Your Typical Fast-Food Chain
When you're in the food business, a secret recipe can mean the difference between fortune and bankruptcy. At KFC headquarters in Louisville, Ky., for example, Colonel Sanders' original recipe sits on a...
View ArticleSuper Bowl 58 Business Influence Reaches Far Beyond Game Day
The modern Super Bowl is less a football event and more of an industry centered around the game's sizable audience. Last year's Super Bowl 57 on Fox drew a broadcast audience of 112.17 million, making...
View ArticleThe Third-Party Candidate: How Cookie Deprecation Will Shape Political...
In the second half of this year, Google will begin to fully deprecate third-party cookies across Chrome just as the presidential election begins in earnest. The intersection of these two seismic events...
View ArticleBrands Swap Viral Tweets for TikTok and Instagram This Super Bowl
Brands--including those that don't have a TV ad during the Big Game--are graduating from real-time conversations on X (formerly Twitter). Instead, they're spending Super Bowl-level digital budgets as...
View ArticleGS&P’s Margaret Johnson Shares Her Secrets on Developing a Winning Super Bowl Ad
Goodby Silverstein & Partners has four clients in Super Bowl 58--Kawasaki, Doritos, Mountain Dew and BMW. And it's not even the first time the San Francisco-based agency has pulled such heavy duty....
View ArticleW+K Vet Jason Bagley Enlists Top Industry Leaders for Advertising Coaching...
Veteran creative Jason Bagley stepped away from Wieden+Kennedy nearly four years ago with a plan to teach others and help them excel in the agency world. Now, Bagley has enlisted some of the industry's...
View ArticleAgency Creatives Share Insights From Their Favorite Super Bowl Spots
When you think of the best Super Bowl ads over the years, what do you think of? Is it Budweiser's culture-defining "Whassup"? Apple's iconic "1984"? Or is it something less obvious, like Monster.com's...
View ArticleTechCrunch Ends Its Subscription Product Amid Staff Layoffs
Technology publisher TechCrunch laid off around eight staff members Monday, part of a larger restructuring at the title as it seeks to refocus its coverage around the investors, founders and startups...
View ArticleDavid and Victoria Beckham Are Forgetful in Uber Eats’ Super Bowl Teaser
David and Victoria Beckham take center stage in Uber Eats' Super Bowl 58 campaign--but they don't seem especially prepared for the gig, going by the brand's teaser. Back in the spotlight since Netflix...
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