Mischief, FCB and VaynerMedia Execs on Staying Relevant
The world of advertising is never straightforward, with agencies following societal and tech trends to stay relevant and steer clients in the directions their customers are taking. And as the rate of...
View ArticleG/O Media Hangs ‘For Sale’ Sign Across Its Portfolio
Digital media company G/O Media is shopping around its portfolio of editorial assets in hopes of securing buyers for individual titles, part of a broader effort to divest the properties ahead of...
View ArticleInfluencing Without AI: How Creator Marketing Will Be (Re)Shaped in 2024
Influencer marketing shows no signs of slowing down in 2024 as it continues to prove its worth to brands around the globe. It's engaging, it works and is cost-effective compared to other channels. It's...
View ArticleApple’s Comedic iPhone Ads Reassure Worried Parents
Apple's latest "Relax, It's iPhone" ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home. Like previous...
View ArticleNotCo Uses AR to Highlight the Reality Behind ‘Happy’ Animal Food Logos
Plant-based food-tech company NotCo wants to change the way consumers think about meat with its newest campaign, "Not So Happy Animals," which uses AR technology to bring animal food logos to life....
View ArticleMinute Media Acquires STN Video, Expanding Its Video Footprint
Sports media company Minute Media, home to brands including The Players' Tribune and FanSided, acquired STN Video Wednesday morning, part of a bid to further expand its digital footprint. Minute Media...
View ArticleHeinz Is Worth the Wait in This Understated Ode to Ketchup
Good things come to those who wait--like the perfect swirl of ketchup on a hot plate of fries. A recent survey, conducted by market research firm Toluna, found that 85% of U.S. respondents hold out for...
View ArticleThe Next Generation at Work and the Future of Broadcasting
In this week's episode, host Cathy Hackl reports back from speaking at the DLD Conference and then Davos. Artificial intelligence seemed to be the topic on every panel. Hackl and co-host Lee Kebler...
View ArticleJon Stewart Returning to Host The Daily Show Is Your Moment of Zen
The Daily Show is bringing you a moment of Zen. Top line Jon Stewart is back as an executive producer and host of The Daily Show on Monday nights throughout the election season. He's expected to...
View ArticleReese’s Use Sight Gags to Promise a ‘Big Change’ in Super Bowl Teasers
Hershey has launched two short videos in the run-up to its Super Bowl 58 campaign for legacy brand Reese's, using over-the-top sight gags to tease a "big change" to its beloved product. The company...
View ArticleRobert Kraft’s Foundation to Combat Antisemitism Will Air Its First Super...
New England Patriots owner Robert Kraft, founder of the Foundation to Combat Antisemitism (FCAS), will air its first national Super Bowl spot this year. It comes after Kraft matched a $100 million...
View ArticleFCB Brazil Names Former Dentsu Creative US Leader Paulo Fogaca Its CEO
FCB Brazil will soon have a new CEO, as marketing executive Paulo Fogaca will be returning home to Brazil to take over the reins from Ricardo John, who had been in the role since 2019 and announced his...
View ArticleHigh Flying Publicis Groupe Reveals Its Latest Evolution With CoreAI...
Publicis Groupe has revealed its latest evolution centered around artificial intelligence-powered services while reporting that it continues to outperform its competitors with +6.3% organic growth for...
View ArticleDon’t Be Boring: How Tums and Orchard Take Calculated Creative Risks
It might be considered controversial that Tums, a 90-year-old mainstay in the stodgy over-the-counter healthcare category, has made a first-time alliance with online betting service DraftKings for a...
View ArticleNo Long-Tail Publishers, CPMs or CPAs: What Digital Advertising Should Leave...
This year, third-party cookies are set to disappear, and with them, several other mainstays of digital advertising, like measurement, spurring marketers to look at transaction data and attention...
View ArticleDolby Duets With J.Lo for Its First Global Campaign
For its first global campaign, which premiered during the most watched National Football League Divisional Playoff game in history, Dolby Laboratories called (in) an audible (experience) with "Jenny...
View ArticleCMOs Will Take More Control Over Product in 2024
The chief marketing officer's job description is ever expanding, and as we look ahead to 2024, CMOs will be expected to get even closer to product. The next 12 months will see marketers rethink the...
View ArticleAB InBev Shares Super Bowl Plans for 3 Brands
Brewing giant AB InBev will run three ads in the Super Bowl this year. Michelob Ultra and Bud Light will get 60-second spots, while Budweiser will get a 30-second ad featuring its Clydesdales. Though...
View ArticlePeacock Focusing on Retention Following Record-Breaking NFL Streaming Ratings
Time of possession is one of the most important stats in the NFL, and it's pretty important for streaming services, too. Following Peacock's recent record-breaking streaming TV audience for the NFL...
View ArticleThe Future of Work Is Flex Policies in 2024 and Beyond
Popular opinion: People love a flexible work policy. Paving the way in this area is We Are Rosie, a fully flexible platform providing marketing and creative services, strategic consulting and talent...
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