Greenpeace Delivers a Surprisingly Grim Yet Touching ‘Handmade’ Holiday Tale...
"The Handmade Gift," an exquisitely crafted stop-motion holiday film from Greenpeace France, is stylistically pretty chill. Even so, cold weather isn't the real scourge in this story of a little French...
View ArticleAccenture Interactive Confirms It Intends to Purchase Social Media Outfit...
Amid reports of Accenture's aspirations in the media business, the consultancy's digital media arm has confirmed its intention to buy social media outfit Adaptly. The proposed purchase is set to...
View ArticleNew GroupM North America CEO Talks WPP’s Plans for Its Largest Media Region
WPP's media network GroupM announced today that Tim Castree would be its new CEO for North America, filling a position left empty since Brian Lesser left approximately 16 months ago to help oversee...
View ArticleThis Amusing Device Protects Against Holiday Double Dipping Party Fouls
It's one of the great conundrums of the holiday party--you want some dip, but you don't really know what your fellow revelers have been doing to it while you weren't looking. Kraft Heinz's Philadelphia...
View ArticleInstagrammers Put Their Hearts Into 2018
Instagram's 2018 year in review was filled with love. Instagram The Facebook-owned photo- and video-sharing network said Heart Eyes was the most-used face filter in Instagram Stories, while the Heart...
View ArticleThe Top 5 TV Series of 2018 That You Probably Didn’t See
We've spent the week celebrating TV's highs in 2018: the 10 best TV shows and the 10 best new TV shows of the year. We're closing things out by spotlighting the five greatest shows of the year that you...
View ArticleAd-Supported TV Dominates Twitter’s Trending Topics During Primetime
Twitter and television are more intertwined than you might think, according to the most recent #TVIsSocial report from the Video Advertising Bureau. The VAB found that from Sept. 24 through Oct. 21,...
View ArticleNielsen’s New CEO: Critics Said Company ‘Wasn’t Moving Fast Enough. I Can...
As Nielsen's new CEO, David Kenny, settles into his job, he says he's all ears. "I'm keen to hear, and my team is keen to hear, what the industry needs, how it's evolving and making sure that we're...
View ArticleWPP’s Dedicated Ford Agency GTB to Lay Off 2% of Global Staff Following...
GTB, the global network dedicated to serving WPP's single largest client, Ford Motor Company, confirmed today that it will lay off approximately two percent of its total staff around the world. The...
View ArticleWPP Hires Away Longtime Publicis Vet to Serve as First Chief Marketing and...
WPP has hired Laurent Ezekiel, a longtime Publicis Groupe and Digitas veteran, to be its first chief marketing and growth officer, WPP CEO Mark Read wrote in an internal email acquired by Adweek. The...
View ArticleFacebook Opens One-Day NYC Pop-up to Talk to Users About Data and Privacy...
Nestled inside New York City's bustling Bryant Park Holiday Village (an annual holiday market filled with booths from local food vendors and other small businesses) you'd expect to see a lot of...
View ArticleBravo Was One of the First Brands to Use Instagram’s New Countdown Sticker
Instagram users can now add an interactive countdown sticker to their Stories to help track how much time is left until events like vacations. The countdown sticker is available via the sticker tray in...
View ArticleTwitter Users Say No to Dollar Shave Club After It Advertises on Hannity
After a story in Fast Company detailed digitally native razor darling Dollar Shave Club's continued relationship with Fox News firebrand--and Michael Cohen client--Sean Hannity, Twitter users were not...
View ArticleFiat Chrysler Sends Its $950 Million U.S. Media Business to Publicis Groupe’s...
Fiat Chrysler Automobiles completed a six-month review of its U.S. media business by awarding responsibility for the company's most important global market to Publicis Groupe's Starcom, according to...
View Article495 Scripted Shows Aired in 2018 as Streaming’s Output Surpassed Basic Cable...
Peak TV has peaked yet again. The number of original scripted TV series this year jumped to 495--just barely missing 500--as the annual output from streaming services surpassed the tallies from...
View ArticleHow WestJet’s Real-Time Giving Set the Bar for Brand Generosity
When looking at brands' benevolence during the Christmas holiday season, it's hard to find a program that outdoes WestJet's 2013 real-time giving. It's still a favorite for many (yours truly included)...
View ArticleThe Soundtrack to Your Winter Solstice Comes Courtesy of Trojan Man and His...
Just in time for the winter solstice--or rather, "the longest night of the year" (Dec. 21)--Trojan is offering up an album to get people and their partners "in the mood." The record from Trojan Man...
View ArticleFacebook’s Portal and Portal+ Video-Calling Devices Just Got a Host of New...
Facebook announced several updates Friday for the Portal and Portal+ video-calling devices it released in October. A 90-second spot for Facebook's Portal and Portal+ Facebook News content from ABC...
View ArticleUp to 6.8 Million Facebook Users May Have Been Victims of a Photo API Bug
As many as 6.8 million Facebook users may have been affected by a bug in the social network's photo API (application-programming interface) that gave some third-party apps access to more photos than...
View ArticleBefore Applying Envy as a Tactic, Marketers Might Want to Consider Their...
It's a strategy that's as old as advertising itself: Make consumers crave something that others have. In some ads, people watch enviously as a luxury car speeds past, its driver exuding power and...
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