Car Shoppers Can Customize an Acura 2019 ILX Via Instagram Stories
Acura is certainly not the first automaker to enable potential car buyers to customize their vehicles online, but it is the first to do so via Instagram Stories. Visitors to Acura's Instagram account...
View ArticleInstagram: Here’s How to Add Alternative Text to a Photo
Instagram recently introduced the ability for users to add custom alternative text to their photos for visually impaired people who use screen readers. Our guide will show you how to add custom...
View ArticleFacebook Group Stories Are Now Available Globally
Facebook rolled out its group Stories feature globally and added what it called "lightweight reactions" to the feature. The social network announced in November 2017 that Stories were being extended to...
View ArticleMcCann Customer Relationship Agency MRM Promotes Kate MacNevin to Global CEO
MRM//McCann, the customer relationship wing of the IPG network, announced the promotion of Kate MacNevin to the position of global CEO. Exactly one year ago, MacNevin was promoted to the role of global...
View ArticleVerizon Cuts More Than 10,000 Workers to Double Down on 5G
Several thousand Verizon employees have accepted buyout offers as the nation's largest carrier continues to retool its operations around a massive investment in the next generation of wireless service....
View ArticleInstagram Hires From Within to Fill Vacant Head of Product Role
When former vice president of product Adam Mosseri was promoted to head of Instagram at the beginning of October, no successor was named for his former role. That changed Monday when product management...
View ArticleThe 10 Best TV Shows of 2018
As everyone knows by now, there are more scripted series on TV than ever before, with this year's tally likely topping 500. But while Peak TV has ushered in an era with an unprecedented amount of great...
View ArticleInstagram Created a Holiday Gift Guide Based on 6 Trending Community Hashtags
Instagram teamed up with 34 brands on holiday gift guide #InstaGiftGuide, which is divided into six of the Facebook-owned photo- and video-sharing network's most popular community hashtag trends of...
View ArticlePut Down Your Phone. This Holiday Ad Reminds You Life’s Too Short to Not...
While we may sometimes lament the holidays--and the associated guilt that can come from it--the fact remains that they can be an essential connection with family and friends. Posting Instagram pics...
View ArticleGroup Nine Media Launches In-House Branded Content Studio
Group Nine Media prides itself on making content built for social media--or "social content on steroids" as its president, Christa Carone told Adweek. Now, with a new and improved in-house branded...
View ArticleFacebook Is Testing Ads in Search on Its Mobile Apps and Marketplace
Two new stations may soon be added to the Facebook monetization train line. The social network revealed today that it is running a small test of ads in search results on its flagship mobile...
View ArticleHere’s How Santa’s Sleigh Would Look After Makeovers by Apple, Ikea and Other...
What if marketers like Apple, Ikea and Ferrari reimagined Santa's sleigh? That question's not exactly burning a hole in anyone's brain as we hurtle toward Christmas. Regardless, U.K. gifting company...
View ArticleHow Two Agency Strategists Embarked on a Quest to Find and Sell the Best...
Jeff Kauffman and Bennie Reed are two guys who love a good pair of jeans. The problem was, there were few options in Dallas to buy high-quality denim that fit well. That changed after some cold beers...
View ArticleFacebook Introduced a Way for Individual Developers to Be Verified
Facebook announced a verification process for individual developers that aren't associated with specific businesses but still wish to build on the social network's platform and continue using its...
View ArticleInstagram Direct Finally Has a Voice-Messaging Feature
Voice messaging has finally made its way to Instagram Direct. After enabling microphone access on their devices, users can press down and hold the microphone icon in Instagram Direct to record their...
View ArticleLive TV Streaming Is on the Rise, But Doesn’t Make Up for Cord-Cutting Losses
The number of people who subscribe to a live TV streaming service like Sling or YouTube TV is on the rise, but those increases aren't enough to compensate for the increase in cord-cutting as more...
View ArticleThe 10 Best New TV Shows of 2018
Yesterday, I shared my picks for 2018's 10 best shows. Now, it's time to highlight the freshman series that managed to stand out and make an instant name for themselves this year, even though there are...
View ArticleCan D2C Mattress Firm Nectar Home Pull the Carpet Out From Under Its...
The direct-to-consumer mattress sector has become a lot more crowded since the days of leaving off the last 'S' for savings, with surges by recent entrants Casper, Tuft & Needle, Purple and Leesa,...
View ArticleNearly Two-Thirds of Marketers Plan to Increase Spending on Live Events in 2019
The digital ad space continues to deal with challenges like competition driving up prices, brand safety issues, fraud, questionable viewability measurement and ad blockers, leading more and more...
View ArticleFacebook Celebrated the Second Anniversary of Its Instant Games Platform
Facebook launched its Instant Games platform in closed beta in November 2016, with just 20 games available in 30 markets. In May 2017, the platform launched for users worldwide, while all developers...
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