The adage "If you ain't first, you're last" from the 2006 film Talladega Nights: The Ballad of Ricky Bobby is really more of a NASCAR thing, but that hasn't stopped Formula 1 sponsors from adopting it. The Formula 1 Heineken Silver Las Vegas Grand Prix debuts Nov. 16-18, and brands fortunate enough to jump aboard...
How Heineken, T-Mobile and MoneyGram Created Premium Brand Experiences at F1 Las Vegas Grand Prix
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Ad Sales Legend Jo Ann Ross to Exit Paramount Ahead of Upfront
After more than three decades at the company, Jo Ann Ross is exiting Paramount. On Tuesday, Paramount announced that Ross, chairman of Paramount Advertising, is stepping down from the position at the end of the month. In a memo to staff, Paramount CEO Bob Bakish noted the timing worked for the decision, with Ross "having...
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Google Delays Cookie Deprecation For The Third Time
Pack away those tired cookie crumbling metaphors until 2025, as Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023,...
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Under the Hood of Tesla’s Fleeting Foray Into Advertising
As Tesla's sales slide, insiders say the automaker left creative ideas on the cutting-room floor without allowing its nascent marketing team to launch its first significant marketing campaign. Investors were enthusiastic when founder and CEO Elon Musk declared that the business was set to "give advertising a go," having eschewed it for 20 years. However,...
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A Life in 3 Minutes: Swedish Lingerie Brand Debuts an Emotion-Packed Ad
There's a wide range of messy and emotional territory covered in just shy of three minutes in a new campaign from a legacy Swedish brand called Lindex. It's a multigenerational story, centered on a mother-daughter rite of passage, that flows from the combative teen years to the relative contentment of middle age, weaving in the...
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David Yurman Names PHD Global Media Agency of Record
The David Yurman Company has wrapped up a four-month-long traditional and digital media review led by the media consultancy ID Comms. The business includes four markets--the U.S. and Canada in the Americas and France and the U.K. in Europe. The luxury jewelry brand operates 49 retail stores globally, and at more than 300 authorized locations...
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Buyers Are Wasting Money on Alt IDs While Cookies Still Persist
Brands proactively testing alternative ways to find audiences, without using third-party cookies, are also wasting a chunk of that budget on sending too many ads to a narrow slice of publisher inventory, new data from the demand-side platform (DSP) Adform reveals. When buyers test alternative identifiers, like ID5, UID2, RampID, or a whole host of...
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Commerce Can No Longer Be Where Creative Goes to Die
Last year, global ecommerce sales totaled nearly $6 trillion and are expected to grow 10% this year. People expect nothing but the best shopping experience every time, and expectations increase every time they experience something better. This represents a sharp departure from how commerce has traditionally been approached--as a mere transaction after all the creative...
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Owen Wilson Does His Best Steve Jobs Impression for a Beauty Startup Ad
Prolific actor Owen Wilson has a new gig, and at first glance, it may seem like he's playing tech entrepreneur Steve Jobs, complete with the trademark black turtleneck and PowerPoint presentation in front of a cheering crowd. "Every once in a while, a revolutionary product comes along that changes everything," Wilson tells a rapt audience...
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Meta’s Ad Business Is Still Surging As Headcount Ticks Upward
Meta Platforms saw advertising revenue grow to $35.6 billion during the first quarter of 2024. That's up 27% compared to the same three-month period last year. Following chief executive Mark Zuckerberg's cost-cutting "year of efficiency," which involved mass layoffs, the parent company of Facebook, Instagram and WhatsApp now has 69,329 employees, down 10% compared with...
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Meta More Than Doubled Revenue From its AI-Powered Ad Tool
AI continues to drive Meta's year-long recovery. Revenue from its Advantage+ Shopping Campaigns (ACS) more than doubled since last year, Meta CEO Mark Zuckerberg said during the Q1 2024 earnings call. Meta, the parent company of Instagram and Facebook, reported a 27% increase in revenue, reaching $36.5 billion compared to $28.6 billion in 2023. Advertising...
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