Unmetric: The Run-Up to the 2018-19 NBA Regular Season Was the Lake Show
The Los Angeles Lakers dominated social marketing firm Unmetric's analysis of National Basketball Association teams across Facebook, Twitter and Instagram from Oct. 1 through 15. The NBA 2018-19...
View ArticleHow Adobe Is Embedding Its Artificial Intelligence Platform Deeper Into the...
Adobe wants creatives to embrace using artificial intelligence rather than worry about it taking their jobs. At its MAX conference this week in Los Angeles, Adobe unveiled a number of new ways that...
View ArticleCan a Hamburger Give You Nightmares? Burger King Tested Its Horrifying New...
Burger King loves to experiment with weird burger buns--usually featuring an unnatural color. Today, the chain has unveiled a new burger, the Nightmare King, featuring a green bun just in time for...
View ArticleFacebook Hid Inflated Video Ad Metrics Error for Over a Year, Advertisers Allege
Facebook intentionally obfuscated the problem of overstated average watch times on paid video ads for more than a year, a group of digital marketers charged in court documents unsealed on Tuesday. In...
View ArticleVW Elegantly Celebrates the Joy Saudi Women Feel While Driving
Last June, the Kingdom of Saudi Arabia lifted the prohibition against female drivers--which had been in place since the 1950s. While it's not known how many Saudi women have received their driver's...
View ArticleHow Adobe Is Trying to Bring Augmented Reality Experiences Mainstream
Adobe wants to make augmented reality available to the masses. At its annual MAX event this week in Los Angeles, the company previewed a new tool that it hopes will help democratize the creation of AR...
View ArticleFacebook Will Reduce Distribution Of or Disapprove Low-Quality Ads
Facebook revealed Wednesday that it is expanding its efforts to reduce the visibility of low-quality ads on its platform. The social network said it is going after ads that violate its restrictions on...
View ArticleFacebook Instant Games Are Coming to Groups, Facebook Lite
Facebook is bringing its Instant Games platform to groups and its Facebook Lite slimmed-down Android application for older devices and areas with poor connectivity, and the social network also detailed...
View Article5 Major Themes from This Year’s Programmatic I/O Conference
What's on the minds of professionals in the programmatic space? If the conversations at Tuesday's Programmatic I/O conference in New York are any indication: in-housing, AI applications and the future...
View ArticleVerizon-Owned Budget Service Provider Debuts New Anti-Store Campaign
Visible, Verizon's more economically priced offshoot service, is about to live up to its name after months of flying under the radar. The company, a Verizon-owned no-contract provider that offers...
View ArticleTwitter Just Released Two Huge Datasets Related to Election Interference...
Twitter has released examples in the past of accounts and content used by the Internet Research Agency, the Russian government-linked organization that used social media posts to influence the 2016...
View ArticleBroadcast Station Group Execs Don’t Believe Sinclair-Tribune Decision Will...
Chief executives from some of the television industry's top broadcast TV station groups participated in an NAB Show New York panel today about the state of the local broadcast industry. The...
View ArticleActivist Investor Wants Sweeping Changes at Campbell Soup, Made This Bananas...
Activist investor Third Point LLC is calling on Campbell Soup Co. to dump its entire board of directors. Rather than simply writing up its concerns or putting together a presentation on how the company...
View ArticleRichard Branson Explains Why He’s Founding a New Festival and What It Will Do...
Earlier this week, Virgin founder Richard Branson announced a new festival to debut in 2019. Pitched as a "multi-experiential music festival series," Virgin Fest will feature a "mixture of diverse...
View ArticleYouTube Added Eventbrite to the Ticketing Options on Its Official Artist...
Music fans browsing their favorite Official Artist Channels on YouTube will now be able to purchase tickets to those artists' performances following a new partnership between the Google-owned video...
View ArticleEven as Sinclair Aims to Be a Bigger Broadcaster, It’s Building a New...
Sinclair Broadcasting Group president and CEO Christopher Ripley revealed the broadcaster's new OTT service called Stirr, which comes amid an ever-shifting landscape of how we watch TV. "There will be...
View ArticleNebraska Snubs Its Haters With New Tourism Slogan: ‘Honestly, It’s Not For...
Turning negatives into marketing positives can be tricky propositions but, when done right, result in magic. Exhibit A from last year, and likely the strongest recent example: Snowbird and Struck,...
View ArticleCP+B Announces That It Will Be Quitting All Awards Shows
In a move that echoes Publicis Groupe's headlining decision to pull out of this year's Cannes Lions Festival of Creativity, Crispin Porter + Bogusky announced today that it will no longer enter any...
View ArticleSinclair CEO On Company Buying Cable Operator: ‘For the Right Price, I’ll...
If anyone thought Sinclair Broadcast Group might be skittish about future mergers and acquisitions in light of the federal government's push to shut down the $3.9 billion merger with Tribune Media,...
View ArticleMatch.com Finds Its Perfect Partner in 72andSunny
Ah, there's nothing like finding true love. Apparently, Match.com found it in 72andSunny Los Angeles, which the online dating service named its creative agency of record following a review. "At a time...
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