With a Life Told in Reverse, Nike Once Again Powerfully Celebrates an...
An athlete plagued by controversy, nettled by league officials, enduring obstacles that many feel are put in place by systemic racism. It's been an ongoing reality for Colin Kaepernick and, this week...
View ArticleOn the Road to Brandweek: Bumble’s Alexandra Williamson Discusses Their Shift...
In this age of toxic discourse from all corners of social media that all too often takes a hard turn into outright misogyny--including from our most senior leaders--nothing was more ready for...
View ArticleNetflix Could Lose a Quarter of Its Subscribers If It Ever Starts Running Ads
Consumers like Netflix exactly how it is--at the current price and without ads--according to a new survey from media research company Hub Entertainment Research. And if the streaming service would ever...
View ArticleUnder New Owner, Gawker Is Getting Relaunched
Gawker is relaunching, likely in the first half of 2019. A holding company owned and managed by Bustle Digital Group founder Bryan Goldberg won a bankruptcy auction for the website and its assets in...
View ArticleKenzo’s Creative Director Produced a New Kind of Fashion Film Starring Milla...
Kenzo's spring 2019 show won't hit runways until later this month in Paris, but the brand still put its stamp on New York Fashion Week with the premiere of The Everything, a Kenzo-branded fashion film...
View ArticleAdults in the U.S. Don’t Trust the News They Get via Social Media, But They...
The majority of adults in the U.S. don't believe the news they see on social networking sites, yet they keep coming back, largely due to convenience, according to a new survey from Pew Research Center....
View ArticleFacebook: Here’s How to Share a GIF in a News Feed Post
Did you know that Facebook allows you to include GIFs in the posts you share to your News Feed? Our guide will show you how this works. Note: These screenshots were captured in the Facebook application...
View ArticleHow Visual Experiences Can Make a Brand’s Influencer Strategy Stand Out
More marketers believe influencer marketing is an essential part of their media plans. Activate reported in April that 62 percent of marketers say they are growing their influencer marketing budgets...
View ArticleYour Company’s Tone on Social Media Matters More Than You Think
Social media has been praised for helping brands become more conversational. Approachable, everyday language and humor can humanize brands, and this gives companies a new avenue for connection: A...
View ArticleHulu and Discovery Expand On Deal to Stream Additional Network Programming
Hulu and Discovery Inc. are expanding their partnership to put more programming on the streaming service. The agreement, which stretches over multiple years, will bring almost 4,000 aired episodes of...
View Article3 Benefits to Using Facebook’s Value-Based Lookalikes
Value-Based Lookalike Audiences, which launched in 2013, has been labeled the "bread and butter" for most Facebook marketers. Lookalike targeting, a popular advertising technique across many areas of...
View ArticleGet an Exclusive Look at Uber’s New Brand Revamp
Uber has spent the past year trying to convince customers that it has put its problematic reputation in the past. And what better way to usher in a new era than with a complete rebrand? Today, Uber is...
View ArticleTwitter Let Customized Hashtags and Emojis for NASCAR Playoffs Drivers Out of...
The 2018 NASCAR Playoffs begin revving up Sunday with the first race, the South Point 400 at Las Vegas Motor Speedway, and Twitter unveiled customized hashtags and emojis for all 16 drivers competing...
View ArticleFox News Taps Stars Like Tucker Carlson, Laura Ingraham and Sean Hannity for...
Fox News is pulling out all the stops--and using all of its biggest names--to drive audiences to its new ad-free streaming service, Fox Nation. When Fox Nation launches later this year, the...
View ArticleI Listened to 30 Minutes of Frying KFC Chicken, and It Was Surprisingly Relaxing
When thinking about mindfulness, the first thing people might gravitate to is meditation. New age music and soothing sounds, combined with someone encouraging deep breathing is a salve that washes away...
View ArticleApple’s Keynote Film Goes Almost Full-Mission Impossible, With a Humorous...
Apple's special announcement events are always highly anticipated. Slews of leaks and predictions about the next products and updates hitting Apple stores and retailers all over the world are either...
View ArticleThis Woman’s Trip to Goodwill Turns Into Must-Watch TV in Brand’s Humorous PSA
With NFL and college football season officially upon us, there no doubt will be some nail-biters for fans to endure over the next few months. Having a little fun with this notion, Goodwill has released...
View ArticleHow Reviews Have Altered the Customer Experience Landscape
In 1992, Bill Clinton's campaign famously said, "It's the economy, stupid" to keep the campaign focused on what mattered. Over 25 years later, it's time that companies start using "It's the customer...
View ArticleFacebook: Here’s How to Use the Name Sticker in Stories
Did you know that Facebook Stories allows you to add your friends' names to your Stories posts using a name sticker? For instance, if you want to share a picture of one of your friends, you can add...
View ArticleJ.Crew Unveils a New, More Inclusive Look to Win Back Customers
J.Crew has changed--or at least, that's what the company is saying in its recently-debuted campaign, which proclaims the start of the "New Crew" era. It's no wonder J.Crew wants to reinvent itself: the...
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