Saluting England’s World Cup Run, Nike Honors a New Era of Teamwork and Hope
By all accounts, England's men's soccer team wasn't expected to do much in the World Cup. Pundits figured an early exit was in the cards. However, buoyed by a youth movement and a head coach who...
View ArticleHow Walmart and ShopRunner Capitalized on Prime Day’s Downtime Fail
Fast and quick service with a smiley face emoji: that's the strategy Walmart and ShopRunner decided on when Amazon went down on Prime Day. Both the retail giant and the ecommerce upstart, which is 40...
View ArticleHyundai Agency Innocean Resolves Sexual Harassment Suit and Parts With CCO...
Hyundai's ad agency, Innocean, and chief creative officer Eric Springer have parted ways, several months after former content director Victoria Guenier sued the company and the CCO, alleging sexual...
View ArticlePrice Matching Ain’t What It Used to Be
Once upon a time, when retailers distinguished themselves primarily on price and selection, price matching enabled them to reassure customers they were the best place to shop. "More than a hundred...
View ArticleBuzzFeed’s Newly Launched Site Will Focus Only on News
You won't be able to take a quiz that determines which Real Housewife you are on the same website that publishes in-depth reporting anymore. BuzzFeed quietly rolled out a new website, buzzfeednews.com,...
View ArticleKFC Livestreamed 4 Hours of Cats Climbing on Colonel Sanders, and 700,000...
By now, you've probably learned that KFC is that kid you grew up with who was willing to try just about anything. However quizzical some of the brand's stunts are, the method to the seeming madness...
View ArticleThis Love Story Takes One Hell of a Turn as AT&T’s New Ads Delightfully Mash...
This year, AT&T has been promoting its breadth of services with a campaign promising "More of Your Thing," and the newest installments are aimed at movie-goers. Two new 90-second spots from the...
View ArticleLinkedIn Added Closed Captioning for Videos, Sharing of Quotes From Articles
LinkedIn Wednesday announced several features to help its members enhance their posts on the professional network. Director of product management Pete Davies detailed all of the new features in a blog...
View ArticleThe Brand Champions of 2018 FIFA World Cup Russia
With 64 games and more than four weeks of action behind us, 2018 FIFA World Cup Russia has finally come to a close. After beating Croatia in a 4-2 battle, France has been named World Cup champions for...
View ArticleHow a Political Strategy Can Bolster Brand Reputation in Volatile Times
Successful political candidates know how to win in constantly changing, volatile circumstances. Their future is based on how well they connect with voters when the next day, or next hour, could change...
View ArticleIPG’s #HaveHerBack Urges Women in Advertising to Continue Speaking Out on...
Has the #MeToo movement lost its steam? "I've been told that I am fuckable by a male colleague," Golin chief creative officer Caroline Dettman told a mostly female audience at the agency's #HaveHerBack...
View ArticleSnapchat Study Shows Advertisers How Much Potential the App Still Has for the...
Santa's making a list and checking it twice, and brands, retailers and social media platforms don't want you to forget it. It's why more social platforms, like Facebook and Snapchat, are getting...
View ArticleTo Celebrate Shutterstock Turning 15, Employees Recreated Classic Moments in...
Nothing quite highlights the endearingly odd corners of the stock art world quite like a modern recreation, and now Shutterstock itself is getting in on the trend. The popular stock service turns 15...
View ArticleOmnicom’s Merkley+Partners Names 16-Year Agency Veteran Its First President
Omnicom's Merkley+Partners has elevated 16-year veteran of the full-service agency, Scott Gelber, to the new position of president. Gelber, the first to hold this role in the shop's 25-year history,...
View ArticleLyft Encourages New Yorkers to Take a ‘Staycation’ and Explore The Local Sights
New York, New York: It's a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in. Thankfully, the 8.5 million people who live here have more than...
View ArticleHow AI Is Making Advertising More Efficient and Consumer-Focused
Last year, veteran tech journalist Walt Mossberg denounced online ads for ruining the online experience. The model is bad for everyone, as advertisers and online sites scrabble over quality control and...
View ArticleThe Translate Tweet Button Was Added to Twitter’s Mobile Site, Twitter Lite,...
Twitter added a Translate Tweet option for its mobile site, the Twitter Lite application and Twitter for Windows. The translations, which are powered by Microsoft, have been available on desktop and...
View ArticleFacebook Messenger Users Can Now Import Their Instagram Contacts
Facebook confirmed the official rollout of a feature enabling Messenger users to import their contacts from Instagram. Users with access to the feature will see a Sync Instagram Account option under...
View ArticleDespite the Last-Minute Loss of Roseanne Ad Revenue, ABC Sees Upfront Increases
What do you do if you're a TV ad sales chief and you lose your biggest upfront bargaining chip just as negotiations begin? If you're Disney-ABC's Rita Ferro, who had expected to go into upfront talks...
View ArticleInstagram Is Letting People Know When Their Friends Are Available to Chat on...
The corporate synergy between Facebook Messenger and Instagram keeps coming, as the latter introduced a feature that has been available on the former for quite some time. Instagram announced in a blog...
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