The 3 Trends That Will Take Mobile Ad Creativity Into a New Era
When data-driven analysts prognosticate about industries like mobile advertising, they tend to be very ... well, data-driven. They look at increases in ad spend in certain areas, movements from big...
View ArticleYouTube Is Making Its Official Artist Channels Hubs for All of Artists’ Content
YouTube launched Official Artist Channels in 2017 in an effort to make it easier for fans to find content from their favorite artists, including music videos, lyric videos, covers, unplugged sets, live...
View ArticlePublicis Groupe Names New Client Lead for Verizon Account
Publicis Groupe has hired Shenan Reed as president, chief client officer for VM1, a' dedicated Verizon unit housed within Zenith. Reed will be tasked with leading strategic activity across Publicis...
View ArticleGoDaddy Buys Marketing Platform Main Street Hub
There will be no controversial Super Bowl ads from domain provider and cloud platform GoDaddy this year, but that hasn't kept the company out of the news. GoDaddy announced an agreement to acquire Main...
View ArticleTeam Visa’s Athletes Use Social Media to Preview the Company’s Winter...
Olympic athletes chase gold, silver and bronze. But for their everyday spending needs, Visa's fantastic blue plastic sure comes in handy. Almost all of the 54 members of the company's Olympic and...
View ArticleFacebook Acquired Identity Verification Provider Confirm
Facebook appears to be working on some new ways to check IDs. Confirm, which developed technology that enabled verification of government-issued identification, such as driver's licenses, announced...
View ArticleColorComm Launches Men of Color in Communications to Promote Diverse Leadership
ColorComm, an organization for women of color in advertising, PR and communications industries that launched in 2011, is introducing a new group called Men of Color in Communications. MCC aims to...
View ArticleCBS Is Reviving Murphy Brown Next Season
Once NBC's revival of Will & Grace became one of this season's biggest hits--and ABC scheduled a Roseanne return for midseason--it was only a matter of time before a rival decided to bring back...
View ArticleWieden + Kennedy London Fires Partner, Chief Strategy Officer and 10-Year...
This week, Wieden + Kennedy London fired chief strategy officer Paul Colman, a global partner who spent more than 10 years with the agency. "I can confirm that Paul Colman will no longer be working at...
View ArticleGroupon Releases Full Super Bowl Ad Featuring Tiffany Haddish
Groupon released its full 30-second Super Bowl LII ad featuring Girls Trip actor and comedian Tiffany Haddish from the brand's agency of record, O'Keefe Reinhard & Paul. In the spot, Haddish walks...
View ArticleAs Super Bowl LII Approaches, Twitter Reflects on the NFL Season
Loved, hated, respected, but definitely not ignored: New England Patriots quarterback Tom Brady was the most mentioned National Football League player during the 2017 season, at more than 3 million...
View ArticleThe Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience
Last week, Mark Zuckerberg announced a massive shift in what Facebook's 2 billion users will see on their news feeds: fewer posts from businesses and media companies, and more from friends and family....
View ArticleVolvo Shows the Nightmare of Consumerism and Says Maybe You Shouldn’t Buy...
Against the backdrop of the world's looming environmental disaster, as well as the advent of self-driving cars, Volvo has unleashed a bleak yet grand new global commercial in which it sees a future...
View ArticleNissan Hired Surprising Instructors to Support Saudi Arabia’s First Wave of...
On Sept. 26, Saudi Arabia officially lifted its ban on female drivers. Set to take effect in June, it's a historic ruling that underscores the crown prince's commitment to reinvigorate the country's...
View ArticleElton John Used VR in a Surprising Way to Announce His Retirement From Touring
Elton John announced Wednesday that after his upcoming 300-date, three-year worldwide tour, he's taking a final bow, retiring from touring. A cryptic invite for a "special event" hosted by the artist...
View ArticleNFL’s Regular Season Ad Revenue Fell 1.2%, as Makegoods Overtook Unit Rate...
It didn't happen until the final month of the regular season, but the 10 percent drop in NFL ratings this year finally dented the bottom line when it came to football-related ad revenue, according to...
View ArticleVince McMahon Wants to Reimagine Pro Football With the New XFL
WWE chairman and CEO Vince McMahon is stunning the sports media world by giving professional football a second try. Less than a week after making an appearance on the 25th anniversary broadcast of WWE...
View ArticleHow to Turn a Super Bowl Ad Into a Campaign for the Mobile Era
With Super Bowl LII fast approaching, there's no doubt that creatives have been putting their heads together to come up with what they hope will be the year's most talked-about Super Bowl commercial....
View ArticleFirst Female Celebrity Colonel Sanders, Reba McEntire, Sings a Honky-Tonk...
KFC has a new celebrity wearing Colonel Sanders' signature white suit and goatee--Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain's new Smoky Mountain BBQ flavor. A...
View ArticleAmazon’s First Ad for the Echo Spot Is About Togetherness, Not Shopping
Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But "everything" isn't really a position. With Apple's Siri going (Rock!) hard on facilitating your sassy lifestyle, and...
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