Creative Behind Carl’s Jr.’s Famously Risqué Spots Launches New Agency, and...
In the not-so-distant past, Carl's Jr.'s marketing efforts were best known for one theme: scantily clad women eating greasy burgers. That's no longer the case. About a year ago, the chain made a hard...
View ArticleConnected TV Impressions Skyrocketed Last Year, as Data-Driven Video...
More advertisers are running video campaigns fueled by data, and connected TV impressions continue to surge, according to a new study from online video marketing platform Innovid. The annual global...
View ArticleWPP Parts With Former JWT CEO Gustavo Martinez 2 Months After Settling Sexual...
More than two years after a sexual harassment lawsuit filed against Gustavo Martinez upended the ad industry and two months following the settlement of said suit, WPP and the former JWT CEO have...
View ArticleTalk Is Cheap: It’s Time for Advertising to Make Moves Toward Becoming More...
In recent weeks, several different incidents across the country, from a local Starbucks to an Airbnb rental, have once again cast a national spotlight on the implicit bias challenge facing us as a...
View ArticleThe White House Unveils Partnership With Truth Initiative and Ad Council to...
The Truth Initiative, Ad Council and the Office of National Drug Control Policy (ONDCP) unveiled a collaborative effort this morning, along with its first series of national public awareness ads, to...
View ArticleInstagram Added @Mention Sharing to Photos, Videos in Stories
Instagram announced that starting Thursday, when users are @ mentioned in other users' Stories, they will be able to share those photos or videos in their own Stories. Users who are mentioned will...
View ArticleWPP’s Wunderman Appoints New President of Chicago Office After Former Left in...
WPP's Wunderman announced today the appointment of Ian Sohn to president of its Chicago office. Sohn, who hails from SapientRazorfish, where he was most recently managing director of Chicago, is set to...
View ArticleFacebook Launched Its Level Up Program for New Gaming Content Creators
Facebook's Gaming Creator Pilot Program officially launched in January with the goal of helping video game content creators grow an audience on the social network. Now, Facebook revealed a Level Up...
View ArticleSeatGeek Has Begun Selling Tickets Directly via Snapchat
Mobile-focused ticketing platform SeatGeek became the first company to sell tickets directly via Snapchat when it offered seats to a Major League Soccer match directly via the messaging application...
View ArticleCoke Created a Sweet Message of Solidarity for Muslims Fasting During Ramadan
Advertisers may be known for jumping on just about every major holiday, but Ramadan has traditionally been an exception--likely because, as a month dedicated to fasting and self-denial, it represents...
View ArticleMicrosoft’s Cortana and Amazon’s Alexa Are Now Working Together
Last month, at Microsoft's annual Build Developer Conference, the company showed off what happens when two voice assistants--its own Cortana and Amazon's Alexa--talk to one another. Cortana exec Megan...
View ArticleLush UK Is Taking Flak for Calling Out Police Officers in Its Latest #SpyCops...
"I love you. You know that, right?" If TV's taught us anything, it's this: Never trust anyone who says that. The U.K. arm of vegan cosmetics brand Lush has had a riotous few days. It started Friday,...
View ArticleBudweiser Campaign Champions Epic Underdog Vegas Golden Knights
A new spot by Budweiser is a heartwarming reminder you don't have to take home the trophy to be a winner. Now that the NHL season has drawn to a close, Budweiser is raising a glass to the Vegas Golden...
View ArticlePaypal Built An Artist-Created Pop-Up Bodega Shop In SoHo To Show How People...
Interested in commerce? Executives from Zappos, Facebook and other companies will be speaking at Adweek Ignite: Ecommerce July 10-12 in Seattle--apply here to attend. PayPal is opening a temporary...
View ArticleNasty Ocean Pollution Gets the Pretty Tourism Treatment for World Oceans Day
A sobering statistic about ocean pollution: By 2050, there will be more plastic and trash in the world's oceans than fish. Today, on World Oceans Day, Brooklyn-based indie Conquistadors created a...
View ArticleVerizon Gets a New CEO as the Race to 5G Heats Up
Verizon is tapping a new leader as it heads toward a pivotal juncture in the future of wireless service. The country's biggest cell carrier announced on Friday that its current chief technology...
View ArticleMacy’s Looks Internally to Find Next Big Influencer Campaign
When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy's, however, is...
View ArticleFacebook to App and Website Developers: HTTPS by Oct. 6
Applications and websites using Facebook Login have until Oct. 6 until all Facebook Login redirects must use HTTPS and all Facebook JavaScript software-development-kit calls that return or require...
View ArticleHere’s What Happens When Kim Kardashian Tweets Your Coverage
President Trump's granting of clemency to Alice Marie Johnson Tuesday began with an Oval Office meeting with Kim Kardashian West a week earlier. But it really began 7 months earlier, when Kardashian...
View ArticleBeats by Dre and Guy Ritchie Created a Visual ‘Mixtape’ of World Cup Origin...
There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute mini-movie. It looks like a...
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