Facebook’s Ode to Connection Addresses How It’s Fixing Privacy and Clickbait...
Facebook has a brand problem. It's been brewing for years--and by the looks of the company's new brand campaign, one of its largest to date, it knows (or its in-house creative team, The Factory, knows)...
View ArticleSnapchat Introduced Snappables, AR-Enhanced Interactive Lenses
Snapchat Wednesday introduced a new type of augmented-reality-enhanced interactive lens, Snappables, calling them the first shared AR experiences on the messaging application. Snappables will begin...
View ArticleHow 8 Brands Assembled Their Marketing Tie-Ins With Avengers: Infinity War
There are a ton of questions surrounding this week's Avengers: Infinity War premiere. Touted as the final installment in a decade-long run of movies that started with 2008's Iron Man, there's been...
View ArticleDid InMarket Fudge Its Publisher Relationships?
Dotdash, the company formerly known as About.com that serves as the umbrella for content brands like Verywell, Lifewire and ThoughtCo, sent a cease and desist order to location marketing firm InMarket...
View ArticleFormer FCC Chairman Kevin Martin Is Facebook’s New Interim Head of Policy
Facebook is turning to a Republican Party-friendly face to help boost its lobbying efforts during these times of tumult for the company. Former Federal Communications Commission chairman Kevin Martin,...
View ArticleWhy This Company Is Aiming to Have the ‘World’s Best Living Room’ in Its...
Would you work more productively if you knew there 5,000 living plants surrounding you...on the 41st floor...of a Manhattan high-rise? That's what Salesforce is hoping as it prepares to open its...
View ArticleThis Initiative Turns Your Social Media Posts Into Letters to Congress Using...
It's easy to vent one's political frustrations on Twitter or Facebook. But the ephemeral nature of social media means such posts are easily ignored and soon forgotten. That's the impetus behind Change...
View ArticleWill the Sequel of Snapchat’s Spectacles Succeed Where the Originals Failed?
Snapchat released the second generation of its Spectacles camera sunglasses Thursday in the hopes that several improvements and new features will deliver better results than the initial version of the...
View Article7 Tips for Protecting Your Brand Against Cyberattacks
The price of falling victim to cybercrime is much costlier than simply losing data. Cyberattacks can permanently tarnish a company's reputation. Take the Target breach, for example. Last year, Target...
View ArticleTD Ameritrade and Havas Placed an Ad on the Blockchain
Late last week, TD Ameritrade planted--well, technically, embedded--a flag when they created what they said was the first ad inserted within the bitcoin blockchain. The ad, which appears on its own...
View ArticlePinterest Is Beta-Testing a Way to Factor Skin Tone Into Beauty-Related Searches
Pinterest is beta-testing a way to enable users to narrow down their beauty-related search results by skin tone. The test kicked off with four palette options, each representing a range of skin tones,...
View ArticleHave We Underestimated the Power of the Hashtag?
Hashtags, those little "pound symbols" accompanying a caption, post, or photo, have become as commonplace as emojis. And their ubiquity has made them incredibly effective: Tweets with hashtags earn...
View Article‘It’s a Tide Ad’ Joins Fearless Girl in Winning D&AD Awards’ Top Honors for 2018
One of those most sought-after awards in advertising, D&AD's Black Pencil, has gone to a Super Bowl campaign--and yep, it's a Tide ad. Saatchi & Saatchi New York's "It's a Tide Ad" campaign...
View ArticleThe ‘Palau Pledge,’ a Small Nation’s Bold Environmental Effort, Just Won a...
Tourism is the lifeblood of countless communities and nations around the world, but it can also be a seemingly unstoppable destructive force. In the stunningly beautiful Micronesian nation of Palau,...
View ArticleAmazon Will Keep Streaming Thursday Night Football for the Next 2 Seasons
Thursday Night Football has a new linear home in Fox during the next five seasons, but it is keeping the same digital partner in Amazon. The National Football League has renewed its deal with Amazon to...
View ArticleDiscovery Reels in Swedish Fish for Its First Shark Week 30th Anniversary...
The 30th anniversary of Shark Week doesn't air for another three months, but Discovery is getting an early jump on its marketing campaign for the event. The network is partnering with Swedish Fish for...
View ArticleFacebook’s Fundraisers Features Got Some New Functionality
Facebook Friday announced several updates to its fundraisers feature, highlighted by the ability for people to match donations to their nonprofit fundraisers. The social network also added four new...
View ArticleHow to Bridge the Gap Between Ecommerce and Retail With Click and Collect
The retail world is shifting like a pair of tectonic plates. One is erupting upward, with retail titans soaring to new heights and delivering innovative shopping experiences inspired by insight and...
View ArticleEx-WPP CEO Martin Sorrell Had His Pay Slashed by 71% Last Year
In a detailed annual 2017 report released today by WPP, the holding company revealed that recently departed CEO Martin Sorrell's total salary was cut by 71 percent in 2017 to $19.2 million (EUR13.9...
View ArticleWhy Ecommerce Brands Need to Diversify When They Rely Upon Other Platforms
The recent Facebook and Cambridge Analytica scandal, as well as the looming rollout of GDPR, are sending the marketing world into a speculative tizzy. There are a few early ramifications that have been...
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