Paste Magazine Acquires Jezebel From G/O Media in All-Cash Deal
The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president...
View ArticleSydney Sweeney Fixes Up a Ford Mustang in Campaign Championing Women in Auto...
When auto brand Ford partnered with Euphoria and The White Lotus star Sydney Sweeney to launch a women's workwear collection in March, items began selling out in less than 36 hours. The success...
View ArticleMcDonald’s Brings Back the McNugget Buddies With Kerwin Frost Collaboration
McNugget Buddies, a collection of McDonald's Happy Meal toys introduced in 1988, are making a comeback after more than 25 years through a collaboration with DJ and comedian Kerwin Frost. The Kerwin...
View ArticleMilkPEP Lets You Get Jacked on Milk With This AR Snapchat Lens
As part of its continued efforts to reach tweens, milk processor education program MilkPEP partnered with agency Gale to launch a series of milk jingles created in partnership with Beacon Street. The...
View ArticleThis AR Experience Lets You Explore a Korean Royal Court Ceremony From the 1800s
To increase public interest in South Korea's cultural heritage, marketing agency Cheil Worldwide worked with the Cultural Heritage Administration of Korea, the Seoul Metropolitan Government and...
View ArticleInstacart Teams Up With Peacock for First Streaming Partnership
Instacart is adding streaming to the menu. The grocery technology company partnered with NBCUniversal's streaming service Peacock for its first streaming partnership, giving all its Instacart+...
View ArticleTechMagic Podcast: Lego x Fortnite and The Godmothers of AI
In this week's episode, hosts Cathy Hackl and Lee Kebler catch up from a long holiday break. Kebler got iOS17 and talks about the personal voice print. Hackl explores a Lego Discovery Center and...
View ArticleHousehold Brands Opt for Lower Profile at This Year’s UN Climate Summit
Over 200 private businesses--including major brands like Google, LVMH, Mastercard, Microsoft and Unilever--will have a presence at this year's 28th annual United Nations climate summit, which kicks off...
View ArticleX CEO Linda Yaccarino Defends Musk’s ‘Go F*ck Yourselves’ Statement to...
Elon Musk's "Go f*ck yourselves" statement to advertisers leaving X was defended by the social media platform's CEO, Linda Yaccarino, who said that the owner was stating the position of the company....
View ArticleWhat Marketers Should Know About Adventr’s Interactive Digital Video Ads
Ad tech is confusing, and brand marketers and agencies alike want to simplify it. There are an overabundance of vendors contributing to the industry's complexity. The ad-tech market will reach $2.9...
View ArticleThe Secret to Transforming Workplace Culture? Better Middle Managers
Middle managers are the key to healthier, more connected and more productive workplaces, as well as more satisfied employees--the kind who stay with an organization to grow their careers. No one at...
View ArticleWith Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value
Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs. The company, like a growing number of...
View ArticleTubi to Enter New Markets Including UK With Exec Hire
Video-on-demand service Tubi is set to expand its international reach with the hire of a new executive to be based in the U.K. David Salmon is joining from sports, media and entertainment group...
View ArticleApple’s Whimsical Film Is a Hopeful Fable About Speech Accessibility
Apple broke ground in advertising last year with "The Greatest," a joyful film representing people with disabilities in their everyday lives. Now it followed up that effort with a childhood fable...
View ArticleAntonio Lucio Rejoins HP, Succeeding CMO Vikrant Batra
HP has rehired former chief marketing and communications officer Antonio Lucio five years after he departed to join Facebook (now Meta) as its chief marketing officer. Lucio will succeed his own...
View ArticleCharting the New Frontier of Consumer Insights: Emography
At its core, marketing is human psychology applied in a business ecosystem. Marketing has always endeavored to build emotional connections with consumers to be leveraged for commercial results; in...
View ArticleElon Musk’s Latest Comments Spur More Quiet Quitting From Brands
As though there wasn't already enough risk for brands advertising on X, formerly Twitter, Elon Musk has now given ad buyers more reasons to consider stopping their investments on the platform. Musk...
View ArticleAvon Promotes CMO Kristof Neirynck to CEO
Beauty business Avon has named its chief marketing officer Kristof Neirynck as its new chief executive following the departure of Angela Cretu after 25 years, although she will continue to work with...
View ArticleAdweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief...
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman...
View ArticleGeico’s Gecko and Netflix’s Leo Star in Streamer’s First Co-Branded Ad Tier...
A year after Netflix launched its ad-supported tier, the streamer feels confident enough in its foundation to dive into custom co-branded creative on the platform, giving brands new opportunities to...
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