Inside Amazon’s Holiday Campaign That Shows Off Its Growing Creative Power
When producing this year's holiday campaign, Amazon wanted to be mindful of the limited spending power many customers are likely to have after a year of economic uncertainty. The creative idea would...
View ArticleDove’s New Partnership Enables Black Gamers to Reach New Levels of...
During a recent session featuring Black women in gaming at Adweek's Nextech event, COEXIST founder Jaye "Letta J" Watts' opening remarks pointed to how the industry's top two games--NBA2K and Madden...
View ArticleBrands Celebrate the Holidays With AR Snapchat Lenses
Ahead of the holiday season, brands have begun releasing festive augmented reality Lenses on the Snapchat platform. Here are some of the experiences available to users. To start, apparel company...
View ArticleThese AR Ads Helped Marcolin Promote Eyewear Through a Try-On Feature
To promote its Guess Eyewear collection, eyewear group Marcolin recently worked with AR company Aryel, digital marketing agency Intarget and media platform Teads for a campaign that ran in Spain,...
View ArticleThe Skims and NBA Partnership Is a Masterclass in Brand Repositioning
In 2023, the sports apparel market is expected to generate more than $213 billion in revenue, with the men's segment driving the highest market share. A growing interest from consumers in pursuing more...
View ArticleWhat Agency Leaders Are Grateful For This Thanksgiving
Plenty of people complain about the problems in the advertising industry, but now is the time to look at the positives. Our industry not only moves culture and produces daily bits of entertainment, it...
View ArticleThe Festive Spirit Gets Ridiculously Out of Hand in Tesco’s Christmas Ad
While there's always some debate about how early to start decorating for Christmas, British supermarket Tesco is encouraging consumers to embrace the festive spirit well before Dec. 25. The ad, titled...
View ArticleHow Marketers Are Starting to Address Gen AI’s Green Problems
Despite predictions that generative artificial intelligence will drive a massive increase in energy demand, AI companies are only beginning to consider the climate impact of their products. While some...
View ArticleHow Attention Metrics Can Avoid Getting Gamed by Bad Actors
Attention metrics--using tactics like eye tracking to measure how long people spend looking at ads--hold a number of promises, including making advertising more performant and less annoying, if adopted...
View ArticleReal Estate Brand Opendoor Hires Mischief to Create Its First Super Bowl Ad
Opendoor, the real estate digital platform, is kicking off its major marketing year with the 2024 Super Bowl through a partnership with Mischief @ No Fixed Address as it looks to rewrite the perception...
View ArticleKeke Palmer and Google Show ‘100% Pure Love’ to Black-Owned Businesses
Keke "Keep a Bag" Palmer is back--and spreading pure love for Black-owned businesses with Google and U.S. Black Chambers in a video that may inspire an equal amount of dancing and shopping. Playing her...
View ArticleBrave Commerce Podcast: Shaping Strategies for Connected Commerce
On this episode of Brave Commerce, Maple Solutions founder Tony Crecca joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the transformative power of connected commerce in the evolving retail...
View ArticleGrand Marnier Enhances Real-World Events With Augmented Reality
To support its "Grand Encounter" campaign that began in early 2023, alcohol brand Grand Marnier kicked off a series of real-world experiential events featuring music, tastings and an AR activation....
View ArticleApple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion
It's a classic festive story: Rather than hating his boss, A Christmas Carol's Bob Cratchit pities his lonely and miserable employer Ebenezer Scrooge and hopes that he'll find joy in the holiday...
View ArticleThe Speed of Culture Podcast: Entering a New Age of Connection
During the last two decades, the telecom industry has significantly changed, shifting from wired to wireless technology. As millennials and Gen Z increasingly favor digital-first experiences, the...
View ArticleAdvertisers’ X Exit Has Been a Trickle Rather Than an Exodus
Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in late October...
View ArticleNBCUniversal and Google Team Up for Macy’s Thanksgiving Day Parade Campaign
Ahead of Thanksgiving, NBCUniversal and Google partnered with the Radio City Rockettes for three 30-second custom spots for the Macy's Thanksgiving Day Parade in New York. The NBCU Creative...
View ArticlePuma’s Web3 Efforts Are Paying Off and Driving Consumer Engagement
With artificial intelligence making swift advancements every day, the metaverse--recently presumed "dead" in the industry--is silently enabling brands to bridge physical products with digital...
View ArticleFrom Reporting to Reduction: How Businesses Are Taking Action on Climate Change
From wildfires raging in Canada to devastating flooding in large portions of the Northeast, the severity of natural disasters isn't just inching up year over year; they're shattering records at a rapid...
View ArticleMusic Streamer Deezer Wants Listeners to ‘Live the Music’ in New Brand Platform
Through a new brand platform and identity, music platform Deezer wants to offer its users a richer music experience and introduce them to emerging talents via a new social music feature. The brand is...
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