The Art of the Brand Partnership With NBCU’s Sari Feinberg
What makes the perfect brand partnership? Why are certain creators, celebrities and companies chosen for collaborations? At NBCUniversal, Sari Feinberg, svp of marketing and content partnerships, knows...
View ArticleWomen’s Sports Is at an Inflection Point. Here’s How Brands Can Step Up
Historically, there has been an argument that women's sports were not profitable, with a perceived lack of demand. Recent events show a very different story. This was abundantly clear in Ojai Valley at...
View ArticleThe Buying Power of Diverse Communities in the US Is Rising
Americans' disposable income is estimated to reach $22.8 trillion by 2026, up 23% compared to 2021. More than in past decades, this buying power will come from a diverse group of shoppers. The...
View ArticleConnie the Doll Dances Through British Retailer Argos’ Holiday Ad
It's the holiday season, which means lots of ads from retailers showing off the items consumers could gift. And British high street brand Argos is leading the charge with its campaign featuring a doll...
View ArticleLego’s Holiday Snowball Fight Ad Continues Superpower Focus
Iconic toy brand Lego's global campaign for the holidays this year continues its superhero theme to promote the "Play Is Your Superpower" platform as the company encourages prioritizing play in...
View ArticleTan France Rips Up the Holiday To-Do List in Marks & Spencer’s Star-Studded Ad
Queer Eye fashion expert Tan France chucks a board game in a fish tank, while Emmy-winning Ted Lasso star Hannah Waddingham tosses paper crowns into a leaf mulcher. They are among the celebrity cast...
View ArticleDoritos Develops AI Tech to Cancel its Crunch for Gamers
The sound of someone eating while talking is never pleasant, and it's a problem gamers have faced for years as they interact through their headsets while blasting up a storm on Fortnite. Well, snack...
View Article5 Key Takeaways From the 2023 ANA Masters of Marketing Conference
Growth, AI and the economy were all big buzzing topics at the ANA Masters of Marketing conference, which just wrapped up its annual October run at the Rosen Shingle Creek resort in Orlando. The event...
View ArticleThis New Platform Uses AI to Streamline Brand Deals With Creators
When Arthur Leopold became Cameo's first employee in 2017, notoriety was exclusive to an elite group: those who had already secured the fans that would pay them for personalized pep talks and birthday...
View ArticleMagnolia Bakery Makes First Foray Into Weed World With Edibles Collab
In a match made in stoner heaven, Magnolia Bakery and Green Thumb Industries are collaborating on cannabis-infused chocolate bars based on the famous pastry shop's banana pudding and red velvet cake....
View ArticleNetflix’s Ad Tier Hits 15 Million Monthly Active Users Ahead of 1-Year...
Netflix's ad tier is celebrating its birthday by rolling out some new numbers. In a blog post today marking one year of Netflix's ad-supported tier, Amy Reinhard, the company's new president of...
View ArticleDisney Officially Set to Purchase Comcast’s Remaining Hulu Stake
Disney is saying Hulu to more streaming content. Today, it was confirmed that Disney will move to acquire the 33% stake in Hulu held by Comcast following the latter's Nov. 1 exercise of its right under...
View ArticleTroubled by Lack of Diversity, Kara Elyse Henderson Founded Her Own Shop
In 2019, while attending grad school at the University of Texas at Austin, Kara Elyse Henderson was modeling on the side for extra income. Hired to be the face of well-known and well-loved local...
View ArticleSupermarket Waitrose Saves Party Mishaps in a Christmas Ad for Fun Grown-ups
The tree is lit and the hosts are bedazzled for their Christmas party, but things keep going wrong. First the guests arrive too early, then two people get locked in the bathroom and the power goes out....
View ArticleStagwell Acquires Fast-Growing Creative and Social Agency Movers+Shakers
Stagwell has acquired agency Movers+Shakers in a move that adds social media prowess to the Stagwell network. Movers+Shakers will join Stagwell's Constellation network of agencies, which includes...
View ArticleCoke’s Tab Dilemma Begs the Question: Is There a Marketing Case for...
This year, an estimated one million people will visit the World of Coca-Cola, the company-funded museum whose 100,000 square feet of exhibits, memorabilia and interactive installations consistently...
View ArticleWasty Not, Want Not: Coach Brand Drops Sustainability-Minded Holiday Ad
The costumed character's name is Wasty, and he shuffles around town gathering up garbage. Sometimes, he peeks through windows to watch people's wasteful household habits. If that doesn't immediately...
View ArticleInside NBCUniversal’s Bigger, Brand-Filled BravoCon 2023 in Las Vegas
What happens in Vegas, stays on social media--thanks to BravoCon's new, expanded partnerships for 2023. With BravoCon's move to Las Vegas for its Nov. 3-Nov. 5 event at Caesar's Forum, NBCUniversal...
View ArticleTubi Reaches 70 Million Monthly Active Users, 30% Revenue Growth
It's good Tubi in ad-supported streaming for Fox. During a Q1 fiscal earnings call today, Fox touted the growth of its ad-supported streamer, Tubi, even amid an overall advertising dip. "At Tubi, we...
View ArticleCBS Is ‘Virtually Sold Out’ of Super Bowl Ads
The Big Game remains big among advertisers. Today, Adweek learned that game inventory for Super Bowl LVIII on CBS is "virtually sold out," according to a Paramount spokeswoman. And with still a few...
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