Jennifer Coolidge Reunites With e.lf. to Make the Lipstick of Her Dreams
Jennifer Coolidge's improv inspired a new campaign and product collection from e.l.f. Cosmetics. The actress is continuing her partnership with e.l.f. after previously starring in the brand's first...
View ArticleAdweek Podcast: Dakota Media Is Scrappy by Nature But Playing the Long Game
Being a creative comes naturally to Josh Duhamel. The writer-director-producer has been working in Hollywood since the early 2000s, with major accolades including his leading role in the Transformers...
View ArticleMonopoly Players Embrace Their Inner Villains in Hasbro’s Mischievous Campaign
Monopoly's latest campaign is a brutal reminder that it's all fun and games--until your 8-year-old hands you an envelope that reads "final notice," and you discover grandma is secretly embezzling cash...
View ArticleBrave Commerce Podcast: Candy, Culture and Commitment in Marketing
On this episode of Brave Commerce, Gabrielle Wesley, chief marketing officer at Mars Wrigley, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about brand strategy, the importance of Halloween...
View ArticleTubi Takes Viewers Down the Rabbit Hole With AI-Powered Recommendations
Artificial intelligence is coming to Tubi. Rolling out in beta today, the Fox-owned AVOD is using OpenAI's ChatGPT-4 to help viewers find new content. Tubi has 74 million monthly active users and a...
View ArticleThe Speed of Culture Podcast: Winning in Sports and Entertainment
In the latest episode of The Speed of Culture podcast, Blake Griffin and Ryan Kalil, co-founders of Mortal Media, join Suzy founder and CEO Matt Britton to delve into the synergy of sports and business...
View ArticleOlivia Rodrigo Shows Sony How to Make Gen Z Headphones
Olivia Rodrigo is a three-time Grammy winner, a multiplatinum artist and--for the better part of next year--a relentless touring salesperson for her latest album, Guts, released earlier this month. To...
View ArticleThe Art of Marketing With Raja Rajamannar
In this captivating interview, Raja Rajamannar, chief marketing and communications officer and president of healthcare business at Mastercard, shares his remarkable journey from a background in...
View ArticleThe Multifaceted Latine Community and What Managers Can Learn
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. In my career, I've worked for organizations...
View ArticleHispanic and Latinx Communities Still Feel Typecast In Advertising
Grace Heskey, a student at Miami Ad School who is based in the Dominican Republic, said advertising in her country is defined by surface-level product pushes--made by the same brands that persistently...
View ArticleATTN:’s New Creative Shop Is on Track to Net 70% Revenue Growth
Since its debut last July, the in-house creative shop launched by the social publisher ATTN: has quickly found its footing, notching 50% year-over-year revenue growth while pacing to finish the year up...
View ArticleTime Is of the Essence With God-is Rivera
Since its inception in 1970, ESSENCE magazine has been a go-to lifestyle magazine for Black women, covering a wide range of topics such as politics, fashion, beauty and more. ESSENCE Ventures is a...
View ArticleThis Gun Violence PSA Sneaks School Shooter Lines Into Stand-up Sets
[Sensitive content: This article discusses gun violence.] When Wanda Sykes told her audience that "Some shit's gonna go down, and I don't think you're going to like it," she wasn't teeing up a...
View ArticleHold the Sombrero: How Hispanic Agencies Address Racial Bias in AI
When the multicultural agency, Lerma, prompted the generative artificial intelligence tool Mid Journey to generate an image of a Hispanic or Latinx man at work, the results were troubling. The team...
View ArticleHyatt’s Crystal Vinisse Thomas Is Changing the Cultural Event Space One Stay...
As post-pandemic excursions continue, travelers are looking beyond beaches and mountains and adding cultural experiences to their itineraries. According to Viator's 2023 Travel Trends, there was a 228%...
View ArticleBloomberg Media Restructures Sales Team to Streamline Events, Integrated...
Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to...
View ArticleLego’s Latest ‘Find Your Flow’ Campaign Aims to Help Adults De-Stress
Lego is not just a toy company that attracts construction-minded children--it's a brand that crosses generations. And to acknowledge that broad fanbase and remind them that play is worthwhile at any...
View ArticleSmall and Midsize Agencies Find Landing New Business Increasingly Difficult
New business is drying up for agencies ill-equipped to find clients in a squeezed market. This is according to RSW/USA, the 18-year-old business development firm that works with ad agencies, marketing...
View ArticleSnap Shutters AR Enterprise Services Unit Less Than a Year After Launch
Less than a year after its debut, Snap will discontinue its AR Enterprise Services (ARES) unit. Launched in March 2023, the ARES technology suite was designed to allow customers to bring Snap's AR tech...
View ArticleSpotify and Roku Offering In-App TV Video Ads Is Music to a Marketer’s Ears
The world of TV marketing just got a little bigger, thanks to Roku and Spotify. Top line Today, Roku and Spotify announced they are teaming up to bring video ads to Spotify's app on Roku, expanding the...
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