Ikea Chooses McCann as First Global Brand Marketing Partner
Ikea has named its first global brand marketing partner in McCann. The Swedish furniture and home goods retailer chose the IPG agency to be its global partner, with business to be led out of McCann...
View ArticleGenius Sports Brings Real-Time NFL Data to Snapchat Users Through AR Lenses
Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The...
View ArticleTaco Bell’s Incoming CEO Sean Tresvant Talks Disruption and Leadership
Taco Bell's incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. He sat down at Brandweek to outline his focus on leadership while recognizing that it'll be "a...
View ArticleHow Amazon Is Making Ad Tech the MVP of Thursday Night Football
Thursday Night Football has a new star in Amazon's ad tech. Ahead of the company kicking off its second season of exclusive Thursday Night Football coverage on Prime Video tonight, with a matchup...
View ArticleAway and Rare Beauty Build Brands by Putting Community First
The future of brand building is "community first," Shaina Zafar, co-founder and chief marketing officer of Gen Z specialist shop JUV Consulting, said at Brandweek this week. "You are co-creating with...
View Article‘Setting Up A Cottage Industry:’ California’s Delete Act Raises Concerns Over...
California's hotly debated Delete Act (SB 362), if passed, could upend the ad-tech data broker market. The proposal appears to be moving quickly, coming in less than a year after the Consumer Privacy...
View ArticleChris Hemsworth Wants to Combat Exclusivity in Fitness
Chris Hemsworth is taking a holistic approach to wellness that challenges a space traditionally defined by comparison. The Thor actor and Andrew Sugerman, CEO of Hemsworth's fitness app Centr, sat down...
View ArticleWhy Zach Braff and Donald Faison
When it comes to crafting creative, brands can get too focused on the product and forget to include the creativity: the stuff that evokes some sort of emotion. T-Mobile's long-running partnership with...
View ArticleUber Eats and PetSmart’s Animal (Open) House A Treat for Pet Owners
For those who believe New York real estate has gone to the dogs, Uber Eats' latest activation hit home in an adorable way. To celebrate the arrival of PetSmart as one of its newest vendor partners, the...
View ArticleBrands Rush Into Football Season With Early Campaigns
The NFL and its players score bigger points for brands than just about any other option. Last year, according to data and analytics firm EDO, the National Football League was responsible for half of...
View ArticleChobani Flips for Halloween With AR-Enabled Yogurt Packaging
To celebrate the spookiest time of the year, food and beverage company Chobani updated several flavors of its Chobani Flip yogurt four-packs with AR-enabled Halloween packaging. The seasonal packaging...
View ArticleThe Digital Ad Sales Recovery Isn’t Saving Traditional Media
When it comes to traditional TV advertising, there is no linear path to recovery. In its latest U.S. ad forecast for the fall, Magna found mostly good news for the ad sales market. After two quarters...
View ArticleMore Than a Taqueria: Tacombi Is Servicing Its Community
In the fast-paced, competitive food and beverage world, brands seldom masterfully blend business acumen with a genuine dedication to serving the community. Success is often attributed to innovative...
View ArticleWith Its New Private Equity Investment, Brainlabs Wants to Keep Aggressively...
A new investment from private equity firm Falfurrias Capital Partners has propped up independent full-service agency Brainlabs' valuation to an estimated $320 million. Brainlabs declined to confirm the...
View ArticleLinda Boff on Preserving the GE Legacy While Building Her Own
A young woman is hunched over her textbook like a gull on the water's edge, so immersed in thermodynamic theory that she seems not to notice that she's alone in the darkened room. Suddenly, the...
View ArticleB2B Innovation Award Visionary of the Year: How Heather Freeland Rebuilt...
Although October 2022 was just a year ago, it feels like an entirely different era for Adobe. Heather Freeland joined Adobe that month as the company's chief brand officer, just as Google, Microsoft...
View ArticleThese B2B Innovation Award Winners Are Breathing New Life Into B2B Marketing
From unconventional full-funnel strategies to novel uses of artificial intelligence to provocative creative campaigns, B2B marketers are increasingly shaking off the notion that their style of...
View ArticleVerizon Teams With J Balvin to Celebrate iPhone 15 Launch With AR Game
Ahead of the release of Apple's iPhone 15 on Sept. 22, Verizon partnered with musician J Balvin to launch Catch My iPhone, an augmented reality game and sweepstakes featuring a giant animated version...
View ArticleNearly 300 Agencies—and 6 Major Holding Companies—Are Working for Fossil Fuel...
Even as climate change becomes more devastatingly apparent--and Big Oil's role in it increasingly irrefutable--major polluters like Exxon, Shell, BP, Chevron and Saudi Aramco still have the world's...
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