Inside Unilever’s Reorganization: Media Mix Modeling and Cross-Disciplinary...
Keeping up with shifting shopping habits pushed many legacy advertisers into making big changes fast. Unilever, the 90-year-old advertising behemoth that manages more than 400 brands, changed its...
View ArticleExclusive: Verizon, Subaru and Walmart Kick Off ACC Football on The CW
Riverdale and college football are officially on the same network--and major brands are ready for it. Ahead of The CW's kickoff for its first season of ACC college football this weekend, featuring the...
View ArticleRoad to Brandweek: Inside the Harlem Globetrotters’ Return to Television
The Harlem Globetrotters hadn't had a television series since the 1970s--that is, until Keith Dawkins came along. The iconic basketball exhibition team--founded in Chicago in 1926--has long relied on...
View ArticleNew York Bans Geofencing Near Health Care Facilities
New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it's becoming harder for advertisers, who want...
View ArticleRejected Cannabis TV Ad Calls Attention to Opioid Crisis With Big Pharma Parody
As a patient suffering from pain, you can potentially get a prescription for Vicodin, OxyContin, Percocet or another opioid during a doctor visit, with physicians in the U.S. writing 143 million such...
View ArticleNFL and Snapchat Use AR to Kick Off 2023 Football Season
To celebrate the kickoff of the 2023 football season, the NFL partnered with Snapchat on augmented reality experiences to stoke fans' excitement. To start, the new NFL Kickoff Lens can be customized to...
View ArticleHow Disney Advertising and Mercedes-Benz Take College Football Beyond...
What college football fan could forget 11:59 p.m. on Dec. 31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? Not anyone who watched...
View ArticleAfter Winning Verizon Business, Ogilvy Snags Telecom’s Consumer Account
Verizon has named Ogilvy creative agency of record for its consumer business. The move follows Verizon's December 2022 decision to award Ogilvy AOR duties for its Verizon Business unit. Ogilvy had...
View ArticleAdweek Podcast: Why Corporate America Can’t Ignore the Loneliness Epidemic
Earlier this year, the U.S. Surgeon General issued an advisory on the public health crisis of isolation and loneliness. According to the report, lack of social connection can have the same results on...
View ArticleInclusion as Innovation: How These Marketing Leaders Stay Ahead by Leaving No...
After George Floyd was murdered in 2020, those who embraced diversity, equity, inclusion and compassion weren't meant to be the vanguard but, rather, the norm. Calls for change that began more than...
View Article24 Leading Marketers Innovating in Fresh Ways for a Dynamic Consumer
An impactful CMO is an advocate for their team and proves to be indispensable to the CEO. These 24 marketing heads, the inaugural class of the Adweek Marketing Vanguard Awards, are exceeding the...
View ArticleThe Unspoken Truth About CMO Churn
The typical chief marketing officer spends just 39 months, or about 3.3 years, in the role before hanging up their boots and exiting through the revolving door. According to leadership advisory firm...
View ArticleHow Gaming Marketers Innovate to Reach a Changing Audience
From Atari to Nintendo 64 to Xbox Series X, the gaming industry has spent the better part of 50 years evolving and innovating to reach new fans. In recent years, platforms led by Twitch introduced a...
View ArticleRestaurants Are Innovating With Takeout in Mind. Here’s Why.
Earlier this month, Carvel--the ice cream chain that invented soft serve in 1934--announced plans to redesign its 350 stores. It wasn't exactly a surprising development. Like any retail establishment...
View ArticleMarketing Vanguard Award Honorees Share Leadership Advice
Between AI, CGI ads and the creator economy, how do marketing leaders keep their brands relevant in an ever-changing industry? "It's really having a culture of experimentation," said Han Wen, chief...
View ArticleWhy Marketers Are Paying Greater Attention … to Attention
Agency holding companies, marketers, ad-tech and trade organizations are all turning their gaze to attention tracking: which partners do it, how they do it and how they can get more stakeholders to,...
View ArticleJosh Duhamel and Dakota Media Are Helping Brands Get Uncomfortable
Sometimes it helps to force brands out of their comfort zone--and that's where Dakota Media comes in. Actor Josh Duhamel and media visionary Josh Algra, co-founders of the creative and production...
View ArticleAsk Yourself These Questions for a More Successful Rebrand
The potential for any rebrand to become a time and money pit, rife with complexities and unknowns, can make for a daunting exercise. Organizations spend serious time and money developing the right...
View ArticleThe Speed of Culture Podcast: Empowering 350 Million Unique Monthly Visitors
Indeed, an influential platform that has redefined the way job seekers and employers connect, stands as a cornerstone in the modern employment landscape. Boasting an extensive array of tools and...
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