Reckitt’s Marketing Chief Believes AI Will Improve Creativity and Lower...
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That's according to Fabrice Beaulieu, who has worked...
View ArticleWhy Quiznos Resurrected the Spongmonkeys, Advertising’s Most Divisive Mascot
They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time." Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided...
View ArticleExclusive: Peacock’s Love Island Activations Are Here to Steal Your Heart
A hot news bombshell has entered the villa. Top line Today, Peacock announced several co-promotional marketing partnerships and integrations for Love Island USA. Partners include Google Pixel, Spotify...
View ArticleDrake Makes Concertgoers Cry Using AR Snapchat Filter
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on concert attendees. During Drake's performance of "Laugh Now Cry Later," the...
View ArticleF1 World Champion Max Verstappen Is Tired of Being the Designated Driver in...
F1 is growing in popularity worldwide--especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into...
View ArticleOngoing Writers and Actors Strikes Postpone Emmy Awards
The 2023 Emmy Awards will be pushed back from its September broadcast date as the Writers Guild of America and SAG-AFTRA continue to strike. Top line Sources close to the awards show confirmed to...
View ArticleAd Industry Hasn’t Shaken off the Economic Slump, but Green Shoots Are Sprouting
This summer has given the ad industry several reasons to be cheerful. Not only is "out of office" season well underway, but after a cloudy start to 2023, the market's outlook is slightly sunnier, too....
View ArticleBuilding for the Future: A Conversation With Brand Genius Lifetime...
Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive...
View ArticleInside the Power of EA Sports’ Brand With Andrea Hopelain
The FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA Sports, joins Champions of Change to explain how she's overseeing the rebrand of the iconic FIFA...
View ArticleThis Solar Panel Company Is Working With Influencers to Demystify Residential...
While influencer marketing might bring to mind visions of unboxing videos, beauty product demos and clothing hauls, solar company SunPower wants the relatability and accessibility of creators to help...
View ArticleStarbucks Uses Augmented Reality to Celebrate and Encourage Kindness
Celebrating the idea that kindness can be found anywhere, Starbucks launched an augmented reality experience that allows people to share kind messages with others. People can access this AR experience...
View ArticleWhy Isn’t Anyone Talking About Non-Competes?
In December 2022, I was made redundant. Citing financial challenges, my employer eliminated several roles across the company. I was ten months into leading the Marketing team and about to start my...
View ArticlePepsi Max to Mark Hip-Hop’s 50th and The Notorious B.I.G.’s Legacy
This year marks the 50th anniversary of hip-hop. To celebrate, Pepsi Max has launched an international campaign honoring late rapper The Notorious B.I.G. and his legacy in the genre. Working with the...
View ArticleSiriusXM Is Using Data to Drive Growth Beyond the Car
When you think of SiriusXM, your hand might instinctively reach for the radio button on your dashboard. However, since Suzi Watford arrived at the audio business as its first chief growth officer (CGO)...
View ArticleThis Gooey Vegan Cheese Brand Imagines the Future of Pizza as the Climate...
Heat waves are raging across the globe this summer, demonstrating precisely how climate change is poised to upend many ways of living--including how we eat. Specifically, as vegan cheese brand Nobell...
View ArticleThe Speed of Culture Podcast: Empowering Gen Zalpha in a ‘Phygital’ World
Kristin Patrick, EVP & Chief Marketing Officer at Claire's, on navigating the art of brand evolution With an incredible 60-year history, Claire's is one of the most well-known and much-loved...
View ArticleCindy Crawford Reimagines Super Bowl Pepsi Ad for Raunchy ‘Margarita Song’
Cindy Crawford has remade part of her famous 1992 Pepsi Super Bowl ad for a spicy music video that would easily be deemed too hot for broadcast TV. For the supermodel, it's the second time she's...
View ArticleGenAI Will Force a New Business Model for Agencies
Until quite recently, the communications industry was a laggard when it came to adopting advanced tech; gut instinct led the way for decades. As such, many agencies have been operating in antiquated...
View ArticleMobile Gaming Brands Tap Into the Potential of Augmented Reality
While mobile games with augmented reality features remain the exception, rather than the norm (and no location-based AR games have matched Pokemon Go's success), gaming companies like 30 Ninjas and...
View ArticleWhy Nickelodeon’s First-Ever Super Bowl Is a Game-Changer for the Big Game
The NFL season hasn't even started yet, but Paramount is already making its case to be Super Bowl MVP. Today, Paramount announced it's bringing slime to the Super Bowl, with Nickelodeon, newly off of...
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