Idris Elba and Miroma Founder Marc Boyan Team Up for SillyFace
Miroma Group has opened a content agency led by founder Marc Boyan and Luther actor Idris Elba that aims to "deliver authentic campaigns with cultural value." Named SillyFace, the business will aim to...
View ArticleWimbledon Taps DJ Hudson Mohawke to Create a Soundtrack for the Tournament
The All England Lawn Tennis Club is hoping to attract new fans for The Wimbledon Championships, which kicks off its qualifying competition on June 26, by dropping a soundtrack for the tournament. In a...
View ArticleAd Buyers Question UGC and Moderation Policies Ahead of Twitter’s Muted...
Despite a more muted appearance at Cannes Lions this year, Twitter is still expected to make its presence felt. And while advertisers would appreciate more communication from the platform--and its...
View ArticleCoca-Cola Embarks on the Great American Road Trip, Finding a Surprising...
What qualifies as the "best" is subjective, so it is little surprise that countless restaurants across the globe can lay claim to that title. While there is no clear victor in the contest for best...
View ArticleGrab a Tissue to Watch This Heart-Tugging Ad For Paper Products
The first blush of infatuation in middle school, the devastating impact of a nasty fight between partners, the sweetness of a decades-long love--these and other emotional slices of life are gathered...
View ArticleAll Bets Are Off: The Guardian Bans Gambling Advertising
The Guardian and its U.S. outpost, The Guardian U.S., will no longer feature gambling advertising across any of its advertising touchpoints beginning June 15, according to senior vice president of...
View ArticleWorried About Backlash Over LGBTQ+ Marketing? Here’s Why You Shouldn’t Be
Eric Yaverbaum can still remember the pale look on his client's face. It was 1994, and Yaverbaum was handling public relations for Ikea. The Swedish home-furnishings giant had expanded to the United...
View ArticleGreenpeace’s Star-Studded Fleetwood Mac Cover Is a Rallying Cry for Young...
Greenpeace has commissioned a cover of Fleetwood Mac's hit song "Don't Stop" as an anthem to galvanize a new generation of climate activists. The campaign, developed by agency Mother London, reimagines...
View ArticleGen Z Looks For LGBTQ+ Brand Allies to Stand Tall, Not Buckle Under Pressure
Each February since 2017, the National Hockey League has touted its "Hockey Is for Everyone" month, focusing on DEI initiatives. Anheuser-Busch InBev has claimed in its corporate diversity, equity and...
View ArticleOff the Clock: Iris North America CEO Ian Sohn Runs Marathons to Unplug
Nearly a decade ago, agency vet Ian Sohn began transitioning into leadership roles, a career shift that also ushered in increased stress and anxiety. So he started running as a way to unwind. What...
View ArticleHow Timberland Went From Dirty Work Boots to Hip-Hop Drip
For the last two decades, London's iconic Phonica Records has been the place for vintage vinyl fans who've devoted their weekends to bin diving. But in November 2018, shop visitors had an experience...
View ArticleInfographic: When Brands Speak Out, Many Consumers Are Skeptical
In recent weeks, Target and Bud Light have faced significant backlash for marketing or merchandise that supports LGBTQ+ individuals. After backpedaling on their positions--Bud Light put two marketing...
View ArticleThe Social Element’s Tamara Littleton Pioneered Remote Work Before It Was Cool
In 2002, Tamara Littleton founded her agency, Emoderation, to help brands create communities online. That was before the era of MySpace, when the most popular social media platform was Friendster. "It...
View ArticleWhat’s the Carbon Footprint of Going to the Cannes Lions Festival?
As marketers from around the world pack their bags to head to the C?te d'Azur, we wondered: What's the carbon footprint of sending a team to the Cannes Lions International Festival of Creativity? The...
View Article10 Totally Free Ways Companies Can Support Working Parents
Amid the end-of-school projects, class parties, closing out FY22, launching a newsletter and normal single mom chaos, I missed the signup window for summer camps. The last month consisted of me...
View ArticleThe Advocate Takes Its Platform to a New Medium With The Advocate Channel
Everyone has a magazine they read growing up. The one in which they remember feeling heard, seen and represented. For 56 years, The Advocate has served as that publication for LGBTQ+ readers looking...
View ArticleExclusive: Tubi’s Satirical B-to-B Campaign Brings Comedy to Cannes
Tubi and Mischief are at it again. Ahead of Cannes Lions, the AVOD and agency of record Mischief @ No Fixed Address teamed up for a b-to-b marketing campaign designed specifically for the creative ad...
View ArticleHow BECA Is Paving the Way for Future Black Marketing Leaders
For veteran marketer Jerri DeVard and many of her fellow Black Executive CMO Alliance (BECA) members, the annual pilgrimage to Cannes Lions is one that, in the past, felt like it was missing something....
View ArticleBulgari Celebrates Serpenti’s 75th Anniversary With AR Snapchat Lenses
To celebrate the 75th anniversary of its Serpenti design, luxury fashion house Bulgari partnered with Snapchat and creative tech studio Beyond to release two augmented reality lenses in the Snapchat...
View ArticleZero10 Debuts AR Store for Standalone Retail Experiences
Viva Technology attendees will be able to learn more about augmented reality shopping with AR try-on platform Zero10, which is unveiling its prototype AR Store at the event. The AR Store prototype...
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