Wrexham AFC Isn’t Changing Its Name, It Just Has a New Sponsor
When Ryan Reynolds Tweeted a "Wrexham United" logo on June 8, some may have speculated that the North Wales-based soccer club he co-owns with Rob McElhenney was changing its name or even merging with...
View ArticleOwens Corning Uses AR to Leave Its Mark on AIA Conference on Architecture
Composite materials company Owens Corning is utilizing augmented reality to reach attendees of the 2023 AIA Conference on Architecture in San Francisco. Created by creative agency Lafayette American,...
View ArticleCalling All Creators to Social Media Week 2023
The 15th annual Social Media Week (#SMW) took place last month at the iconic TWA Hotel. This year's conference focused on creators and the Creatorverse. From May 16-18, attendees--both virtual and...
View ArticleBurgers and Broadway: Impossible Foods Debuts Musical Ad During Tony Awards
Impossible Foods, having declared its meat bona fides in past advertising, zeroes in on carnivores and flexitarians in a new campaign with a musical long-form video as its centerpiece. "Making Meat...
View ArticleTerry Crews Debuts Super Serious Creative Shop With Ad Agency Veterans
Terry Crews, former pro athlete turned actor-TV host, made a splash in the advertising world as the high-octane, chest-baring star of a classic series of Old Spice commercials. With his interest in the...
View ArticleVisibility and Vulnerability: 3 AAPI Agency CSOs Talk About Leadership
Asian American and Pacific Islander Heritage Month has just wound down in agencies, and it's been bittersweet. Along with the parties, panels and awards celebrating progress, there's still a long to-do...
View ArticleMartha Stewart’s ‘Fearless’ Lifestyle Puts Seniors on Alert in Silvertree’s...
Succession fans might call it "Martha Stewart Living+." The omnipresent entrepreneur, author, host and Sports Illustrated Swimsuit issue cover model--who has had a prolific advertising run recently...
View ArticleCreators Will Take Over the Croisette, and CMOs’ Schedules, at Cannes Lions
When ad-tech's glossy flotilla of super yachts took over the harbor at Cannes Lions in 2015, beaches were abuzz with chatter about the ad tech vendors dominating France's annual festival of creativity....
View ArticleThe Glenlivet’s Film Exposes AI’s Outdated Views on Fathers
Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year's Father's Day by teaming up with comedians and their dads through a...
View ArticleThe AR Activations Coming to Governors Ball in New York From Snap and Live...
The 2023 Governors Ball Music Festival, coming to New York June 9-11, will be enhanced by an augmented reality experience created by Snap and concert promoter Live Nation. Snapchat users will be able...
View ArticleWorcester Red Sox Bring Augmented Reality to MiLB Home Games
Minor league baseball team the Worcester Red Sox (nicknamed the WooSox) partnered with Workers Credit Union, virtual and augmented reality company Link To VR and LTI Business Solutions to bring...
View ArticleDior Launches Online Makeup Consultations Utilizing AR Technology
Parfums Christian Dior is introducing a live online makeup consultation service that utilizes augmented reality technology to allow consumers to preview products virtually before making a purchase....
View ArticleHow Amp Studios Is Helping New Creators Scale Their Business
For many creators, figuring out how to navigate partnerships, content strategy and other aspects of the role can be challenging. Because of this, many creators join content houses, where someone helps...
View ArticleIkea’s Big Blue Bag Is Bigger Than Ever Thanks to This Traveling Sculpture
Ikea is preparing to let Americans experience its iconic blue Frakta bag in a whole new way thanks to a 19-foot tall Big Blue Bag sculpture that will make its way across the U.S. this summer. The...
View ArticleIn Fox’s Women’s World Cup Campaign Kickoff, It’s Team USA Vs. Everyone
With less than two months until one of the biggest sporting events of the summer, Fox Sports revealed its flagship promo for the 2023 FIFA Women's World Cup. The U.S. Women's National Team is aiming...
View ArticlePutting People at the Heart of the Equation With the CEO of Sabra
On this episode of Marketing Vanguard, Sabra CEO Joey Bergstein sat down to talk about how he's navigating the transition from marketing to CEO all while putting people first. "For me, business was...
View ArticleWarner Bros. Pictures Uses Augmented Reality to Promote The Flash
Warner Bros. Pictures is letting people dress up like superheroes in augmented reality to promote the premiere of The Flash in theaters June 16. Superhero fans can download Perfect Corp.'s AR-try on...
View ArticleKeke Palmer Spent 20 Years Cultivating Creative Control. Now She’d Rather...
Wearing an ankle-length dress and a glossy updo while posing outside her Los Angeles home, Keke Palmer decides that intermissions are for entertainment. In the quiet moments between takes of her Adweek...
View ArticleWhat Creativity in B-to-B Marketing Looks Like Today
What makes marketing creative? Historically, when someone has invoked "creativity in marketing," they were celebrating the cleverness of an ad. But as the remit of the CMO has expanded in recent years...
View ArticleWhy We Need a New Formula for Creativity in B-to-B Advertising
B-to-b creative tends to follow a set formula: product features + disembodied voice-over + generic visuals. You know what we're talking about--stock images of professionals in gray suits sitting around...
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